Insider Selling: Viant Technology (NASDAQ:DSP) Major Shareholder Sells $90,196.12 in Stock

Viant Technology Inc. (NASDAQ:DSP) major shareholder Capital Llc sold 9,836 shares of the firm’s stock in a transaction dated Thursday, February 19th. The stock was sold at an average price of $9.17, for a total value of $90,196.12. Following the completion of the sale, the insider directly owned 1,260 shares of the company’s stock, valued at approximately $11,554.20. This represents a 88.64% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. Major shareholders that own more than 10% of a company’s shares are required to disclose their transactions with the SEC.

Viant Technology Stock Performance

Shares of DSP stock opened at $9.50 on Friday. Viant Technology Inc. has a fifty-two week low of $8.11 and a fifty-two week high of $22.57. The firm has a market capitalization of $593.12 million, a price-to-earnings ratio of 86.37 and a beta of 1.03. The stock’s 50-day simple moving average is $11.43 and its 200-day simple moving average is $10.33.

Key Viant Technology News

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Analyst coverage remains generally supportive: consensus ratings skew toward “Buy” with an average target around $18.57, which provides upside context for buyers.
• Neutral Sentiment: Small institutional activity shows modest accumulation in recent quarters (new/sized-up positions by several managers), but positions are tiny in dollar terms and unlikely to move fundamentals by themselves. Institutional Trading
• Negative Sentiment: Major shareholder Capital V LLC sold large blocks (totaling roughly 36,240 shares across Feb. 17–19 at about $9.17–$9.26), materially reducing its stake; such concentrated selling can add supply pressure and hurt sentiment. Capital V LLC Form 4
• Negative Sentiment: COO Christopher Vanderhook sold ~12,080 shares across Feb. 17–19 (average prices ≈ $9.17–$9.26), cutting his reported holdings substantially; executive selling can trigger short‑term investor concern about insider conviction. COO Form 4

Institutional Investors Weigh In On Viant Technology

Several hedge funds and other institutional investors have recently added to or reduced their stakes in DSP. Rhumbline Advisers raised its stake in shares of Viant Technology by 2.4% during the 2nd quarter. Rhumbline Advisers now owns 45,042 shares of the company’s stock valued at $596,000 after buying an additional 1,056 shares during the last quarter. JPMorgan Chase & Co. grew its holdings in Viant Technology by 4.3% during the second quarter. JPMorgan Chase & Co. now owns 27,121 shares of the company’s stock worth $359,000 after acquiring an additional 1,109 shares during the period. Russell Investments Group Ltd. raised its position in Viant Technology by 86.9% during the fourth quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock valued at $32,000 after acquiring an additional 1,228 shares in the last quarter. Strs Ohio lifted its holdings in Viant Technology by 4.5% in the third quarter. Strs Ohio now owns 39,300 shares of the company’s stock valued at $339,000 after acquiring an additional 1,700 shares during the period. Finally, CWM LLC boosted its position in Viant Technology by 431.0% in the 4th quarter. CWM LLC now owns 2,793 shares of the company’s stock worth $34,000 after purchasing an additional 2,267 shares in the last quarter. 11.38% of the stock is owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

A number of research analysts have issued reports on the stock. Rosenblatt Securities reaffirmed a “buy” rating and issued a $20.00 price target on shares of Viant Technology in a report on Tuesday, November 11th. B. Riley Financial restated a “buy” rating and issued a $16.50 target price (up previously from $14.50) on shares of Viant Technology in a research note on Tuesday, November 11th. Wall Street Zen cut Viant Technology from a “buy” rating to a “hold” rating in a research report on Saturday, October 25th. Weiss Ratings reiterated a “hold (c-)” rating on shares of Viant Technology in a research note on Wednesday, January 21st. Finally, Citigroup restated a “market outperform” rating on shares of Viant Technology in a research note on Tuesday, November 11th. One equities research analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating and one has assigned a Hold rating to the stock. Based on data from MarketBeat, Viant Technology presently has a consensus rating of “Buy” and a consensus price target of $18.57.

Viant Technology Company Profile

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.