Resonant Capital Advisors LLC Boosts Position in Booking Holdings Inc. $BKNG

Resonant Capital Advisors LLC grew its holdings in Booking Holdings Inc. (NASDAQ:BKNG) by 140.1% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 557 shares of the business services provider’s stock after acquiring an additional 325 shares during the period. Resonant Capital Advisors LLC’s holdings in Booking were worth $3,007,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors have also recently made changes to their positions in BKNG. Geode Capital Management LLC boosted its holdings in Booking by 1.1% in the second quarter. Geode Capital Management LLC now owns 854,838 shares of the business services provider’s stock valued at $4,936,132,000 after purchasing an additional 9,333 shares during the last quarter. Norges Bank purchased a new position in shares of Booking during the 2nd quarter valued at about $2,210,917,000. Invesco Ltd. lifted its holdings in shares of Booking by 6.8% in the 2nd quarter. Invesco Ltd. now owns 379,583 shares of the business services provider’s stock valued at $2,197,495,000 after buying an additional 24,030 shares during the period. Schroder Investment Management Group boosted its stake in shares of Booking by 4.9% in the second quarter. Schroder Investment Management Group now owns 377,198 shares of the business services provider’s stock worth $2,183,690,000 after buying an additional 17,662 shares during the last quarter. Finally, Laurel Wealth Advisors LLC boosted its stake in shares of Booking by 578,824.0% in the second quarter. Laurel Wealth Advisors LLC now owns 289,462 shares of the business services provider’s stock worth $1,675,765,000 after buying an additional 289,412 shares during the last quarter. Institutional investors and hedge funds own 92.42% of the company’s stock.

Analyst Ratings Changes

Several research analysts recently weighed in on BKNG shares. Morgan Stanley set a $6,150.00 price target on Booking in a research report on Wednesday, October 29th. Wall Street Zen raised shares of Booking from a “hold” rating to a “buy” rating in a research note on Sunday, January 4th. Wedbush upgraded shares of Booking from a “neutral” rating to an “outperform” rating and set a $6,000.00 target price for the company in a research note on Thursday, November 13th. Gordon Haskett increased their price target on shares of Booking from $5,620.00 to $5,710.00 and gave the stock a “hold” rating in a report on Wednesday, December 10th. Finally, Sanford C. Bernstein dropped their price target on shares of Booking from $5,433.00 to $5,407.00 and set a “market perform” rating on the stock in a research report on Tuesday, January 6th. One research analyst has rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating and eight have assigned a Hold rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $6,225.56.

Key Headlines Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: KAYAK’s 2026 “What the Future” report highlights destination and behavior trends that support continued travel demand — a tailwind for Booking’s core marketplaces. KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes to define travel this year
• Neutral Sentiment: Options-market flow is being analyzed for directional bets and hedging around BKNG — this can signal positioning but is not a definitive directional catalyst by itself. 6BKNG : What the Options Market Tells Us About Booking Holdings
• Neutral Sentiment: Heightened investor interest and search activity around Booking is drawing attention but doesn’t by itself explain near-term price direction. Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
• Neutral Sentiment: Roundups and analyst coverage (e.g., top stock reports) are increasing visibility but provide mixed, non-specific short-term impact. Top Stock Reports for American Express, Intuitive Surgical & Booking
• Negative Sentiment: CEO Glenn D. Fogel disclosed sales totaling 1,013 shares on Jan. 15 (two Form 4 filings) for roughly $5.25M — a visible reduction in insider holdings that can pressure sentiment despite the small percentage change relative to total ownership. Form 4 (Fogel) – SEC Filing Form 4 (Fogel) – SEC Filing
• Negative Sentiment: Director Vanessa Ames Wittman sold 15 shares (~$77.9k) on Jan. 15 — a small absolute amount but contributes to the pattern of insider selling cited by the market. Form 4 (Wittman) – SEC Filing

Insider Transactions at Booking

In other Booking news, Director Vanessa Ames Wittman sold 15 shares of Booking stock in a transaction on Monday, December 15th. The shares were sold at an average price of $5,362.00, for a total transaction of $80,430.00. Following the sale, the director owned 702 shares of the company’s stock, valued at $3,764,124. The trade was a 2.09% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director Robert J. Mylod, Jr. sold 40 shares of the stock in a transaction dated Friday, November 7th. The shares were sold at an average price of $5,000.00, for a total transaction of $200,000.00. Following the completion of the sale, the director owned 960 shares of the company’s stock, valued at $4,800,000. This trade represents a 4.00% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 3,324 shares of company stock worth $17,190,323. Company insiders own 0.16% of the company’s stock.

Booking Stock Down 1.5%

BKNG stock opened at $5,115.91 on Friday. Booking Holdings Inc. has a 52 week low of $4,096.23 and a 52 week high of $5,839.41. The firm has a 50-day simple moving average of $5,186.05 and a 200-day simple moving average of $5,359.12. The stock has a market capitalization of $164.89 billion, a P/E ratio of 33.25, a P/E/G ratio of 1.11 and a beta of 1.23.

Booking (NASDAQ:BKNG) last posted its quarterly earnings data on Tuesday, October 28th. The business services provider reported $99.50 earnings per share (EPS) for the quarter, topping the consensus estimate of $95.56 by $3.94. Booking had a negative return on equity of 134.86% and a net margin of 19.37%.The company had revenue of $9.01 billion for the quarter, compared to analysts’ expectations of $8.71 billion. During the same period in the previous year, the firm posted $83.39 EPS. Booking’s revenue was up 12.7% compared to the same quarter last year. On average, analysts expect that Booking Holdings Inc. will post 209.92 earnings per share for the current year.

Booking Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Wednesday, December 31st. Investors of record on Friday, December 5th were paid a $9.60 dividend. This represents a $38.40 annualized dividend and a yield of 0.8%. The ex-dividend date of this dividend was Friday, December 5th. Booking’s dividend payout ratio is currently 24.96%.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.