Recent Research Analysts’ Ratings Changes for Under Armour (UAA)

A number of research firms have changed their ratings and price targets for Under Armour (NYSE: UAA):

• 1/14/2026 – Under Armour was given a new $6.00 price target on by analysts at Truist Financial Corporation.
• 1/6/2026 – Under Armour was upgraded by analysts at Zacks Research from a “hold” rating to a “strong-buy” rating.
• 1/2/2026 – Under Armour had its “buy” rating reaffirmed by analysts at UBS Group AG.
• 12/29/2025 – Under Armour had its “sell (d-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/22/2025 – Under Armour had its “sell (d-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/21/2025 – Under Armour was downgraded by analysts at Wall Street Zen from a “hold” rating to a “sell” rating.
• 12/13/2025 – Under Armour was upgraded by analysts at Wall Street Zen from a “sell” rating to a “hold” rating.
• 12/10/2025 – Under Armour was upgraded by analysts at Guggenheim to a “strong-buy” rating.
• 12/9/2025 – Under Armour is now covered by analysts at Guggenheim. They set a “buy” rating and a $6.00 price target on the stock.
• 12/8/2025 – Under Armour had its “sell (e+)” rating reaffirmed by analysts at Weiss Ratings.
• 12/1/2025 – Under Armour had its “sell (e+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/24/2025 – Under Armour had its “sell (e+)” rating reaffirmed by analysts at Weiss Ratings.

Insider Activity

In other news, major shareholder V Prem Et Al Watsa purchased 13,182,469 shares of the company’s stock in a transaction that occurred on Tuesday, December 30th. The stock was purchased at an average cost of $5.12 per share, for a total transaction of $67,494,241.28. Following the completion of the transaction, the insider owned 41,958,923 shares of the company’s stock, valued at $214,829,685.76. This trade represents a 45.81% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is available through the SEC website. Insiders have acquired a total of 28,864,433 shares of company stock worth $138,511,963 over the last three months. Company insiders own 15.60% of the company’s stock.

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.