Wolff Financial Management LLC Sells 2,162 Shares of Apple Inc. $AAPL

Wolff Financial Management LLC decreased its position in Apple Inc. (NASDAQ:AAPL) by 11.0% during the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 17,570 shares of the iPhone maker’s stock after selling 2,162 shares during the period. Apple makes up approximately 1.0% of Wolff Financial Management LLC’s holdings, making the stock its 16th biggest position. Wolff Financial Management LLC’s holdings in Apple were worth $4,474,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds have also bought and sold shares of the company. Access Financial Services Inc. increased its position in shares of Apple by 9.8% during the third quarter. Access Financial Services Inc. now owns 10,340 shares of the iPhone maker’s stock valued at $2,633,000 after acquiring an additional 920 shares in the last quarter. Sax Wealth Advisors LLC lifted its position in Apple by 4.7% in the 3rd quarter. Sax Wealth Advisors LLC now owns 108,343 shares of the iPhone maker’s stock valued at $27,587,000 after acquiring an additional 4,864 shares in the last quarter. Smith Salley Wealth Management boosted its stake in Apple by 0.8% during the 3rd quarter. Smith Salley Wealth Management now owns 410,211 shares of the iPhone maker’s stock valued at $104,452,000 after purchasing an additional 3,395 shares during the last quarter. Generate Investment Management Ltd raised its stake in shares of Apple by 101.1% in the third quarter. Generate Investment Management Ltd now owns 371,280 shares of the iPhone maker’s stock worth $94,539,000 after purchasing an additional 186,623 shares during the last quarter. Finally, Lewis Asset Management LLC raised its stake in shares of Apple by 9.5% in the third quarter. Lewis Asset Management LLC now owns 57,075 shares of the iPhone maker’s stock worth $14,533,000 after purchasing an additional 4,930 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple signed a multi‑year deal to base its next‑generation models and Siri enhancements on Google’s Gemini, giving Apple a fast, capital‑efficient route to competitive generative AI without heavy upfront datacenter capex — a potential catalyst for iPhone upgrades and faster Services growth. Article Title
• Positive Sentiment: Analysts reiterated bullish views after the Gemini announcement: Wedbush reaffirmed an Outperform/$350 thesis (big upside to current levels) and other firms highlighted the move as de‑risking Apple’s AI roadmap — supportive for multiple expansion if Services reacceleration follows. Article Title
• Positive Sentiment: Apple launched Apple Creator Studio, a $12.99/month subscription for creative apps with built‑in AI features — a direct Services revenue push that could raise ARPU and margin mix over time if adoption ramps. Article Title
• Neutral Sentiment: JPMorgan took a one‑time charge tied to taking over the Apple Card, which pressures the bank’s results but is a partner transition rather than a direct Apple earnings hit; the move is operationally relevant but not an immediate earnings risk for Apple. Article Title
• Neutral Sentiment: Miscellaneous coverage (auctions of Apple memorabilia, market commentary) is background noise for investors but underscores the brand’s cultural strength. Article Title
• Negative Sentiment: Advocacy groups urged Apple to remove X (and Grok) from the App Store over content concerns, and public criticism (including from Elon Musk) raises a reputational/regulatory spotlight that could complicate app platform governance. This is a reputational/regulatory risk to monitor. Article Title
• Negative Sentiment: Some analysts/commentary argue Apple has lagged in AI investment and remains a premium stock; if Apple fails to translate the Gemini deal into visible product differentiation and Services growth, valuation could re‑rate lower. Article Title

Analyst Ratings Changes

AAPL has been the subject of a number of recent analyst reports. Barclays boosted their target price on Apple from $180.00 to $230.00 and gave the stock an “underweight” rating in a research report on Friday, October 31st. Argus set a $325.00 price objective on shares of Apple and gave the company a “buy” rating in a research report on Friday, October 31st. The Goldman Sachs Group reaffirmed a “buy” rating on shares of Apple in a research report on Wednesday, December 3rd. Weiss Ratings reiterated a “buy (b-)” rating on shares of Apple in a research note on Monday, December 29th. Finally, JPMorgan Chase & Co. raised their price target on Apple from $290.00 to $305.00 and gave the stock an “overweight” rating in a research note on Friday, October 31st. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat, Apple has an average rating of “Moderate Buy” and a consensus price target of $284.07.

Insider Activity at Apple

In other news, insider Chris Kondo sold 3,752 shares of the stock in a transaction on Friday, November 7th. The shares were sold at an average price of $271.23, for a total value of $1,017,654.96. Following the completion of the sale, the insider directly owned 15,098 shares of the company’s stock, valued at $4,095,030.54. This represents a 19.90% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CFO Kevan Parekh sold 4,199 shares of the firm’s stock in a transaction on Thursday, October 16th. The shares were sold at an average price of $247.39, for a total transaction of $1,038,790.61. Following the sale, the chief financial officer owned 8,765 shares in the company, valued at $2,168,373.35. The trade was a 32.39% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. 0.06% of the stock is owned by insiders.

Apple Trading Up 0.3%

NASDAQ:AAPL opened at $261.05 on Wednesday. Apple Inc. has a one year low of $169.21 and a one year high of $288.62. The business has a fifty day moving average price of $272.48 and a 200-day moving average price of $247.97. The firm has a market capitalization of $3.84 trillion, a price-to-earnings ratio of 34.95, a price-to-earnings-growth ratio of 2.43 and a beta of 1.09. The company has a debt-to-equity ratio of 1.06, a current ratio of 0.89 and a quick ratio of 0.86.

Apple (NASDAQ:AAPL) last released its quarterly earnings results on Thursday, October 30th. The iPhone maker reported $1.85 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.74 by $0.11. Apple had a return on equity of 164.05% and a net margin of 26.92%.The business had revenue of $102.47 billion during the quarter, compared to analyst estimates of $101.65 billion. During the same quarter in the previous year, the company posted $1.64 earnings per share. Apple’s revenue for the quarter was up 8.7% on a year-over-year basis. Sell-side analysts forecast that Apple Inc. will post 7.28 EPS for the current year.

Apple Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, November 13th. Shareholders of record on Monday, November 10th were issued a dividend of $0.26 per share. The ex-dividend date of this dividend was Monday, November 10th. This represents a $1.04 annualized dividend and a yield of 0.4%. Apple’s payout ratio is currently 13.92%.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.