Adobe (ADBE) – Research Analysts’ Recent Ratings Changes

Posted by Caroline Horne on Jan 14th, 2026

A number of research firms have changed their ratings and price targets for Adobe (NASDAQ: ADBE):

1/14/2026 – Adobe was given a new $350.00 price target on by analysts at Robert W. Baird.
1/13/2026 – Adobe was downgraded by analysts at Oppenheimer Holdings, Inc. from an “outperform” rating to a “market perform” rating.
1/12/2026 – Adobe is now covered by analysts at The Goldman Sachs Group, Inc.. They set a “sell” rating and a $290.00 price target on the stock.
1/12/2026 – Adobe is now covered by analysts at The Goldman Sachs Group, Inc.. They set a “sell” rating and a $290.00 price target on the stock.
1/9/2026 – Adobe was downgraded by analysts at BMO Capital Markets from an “outperform” rating to a “market perform” rating. They now have a $375.00 price target on the stock, down previously from $400.00.
1/5/2026 – Adobe was downgraded by analysts at Jefferies Financial Group Inc. from a “buy” rating to a “hold” rating. They now have a $400.00 price target on the stock, down previously from $500.00.
12/29/2025 – Adobe had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
12/22/2025 – Adobe was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
12/17/2025 – Adobe had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
12/17/2025 – Adobe had its price target raised by analysts at Citigroup Inc. from $366.00 to $387.00. They now have a “neutral” rating on the stock.
12/15/2025 – Adobe had its price target lowered by analysts at BMO Capital Markets from $405.00 to $400.00. They now have an “outperform” rating on the stock.
12/14/2025 – Adobe was given a new $487.00 price target on by analysts at UBS Group AG.
12/14/2025 – Adobe was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
12/11/2025 – Adobe had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
12/11/2025 – Adobe had its “neutral” rating reaffirmed by analysts at UBS Group AG. They now have a $375.00 price target on the stock.
12/11/2025 – Adobe had its “outperform” rating reaffirmed by analysts at Royal Bank Of Canada. They now have a $430.00 price target on the stock.
12/11/2025 – Adobe had its price target lowered by analysts at Morgan Stanley from $450.00 to $425.00. They now have an “equal weight” rating on the stock.
12/11/2025 – Adobe had its price target lowered by analysts at Oppenheimer Holdings, Inc. from $460.00 to $430.00. They now have an “outperform” rating on the stock.
12/11/2025 – Adobe had its price target lowered by analysts at Jefferies Financial Group Inc. from $590.00 to $500.00. They now have a “buy” rating on the stock.
12/11/2025 – Adobe had its price target lowered by analysts at Wolfe Research from $450.00 to $440.00. They now have an “outperform” rating on the stock.
12/11/2025 – Adobe had its “buy” rating reaffirmed by analysts at DA Davidson. They now have a $500.00 price target on the stock.
12/11/2025 – Adobe had its price target lowered by analysts at TD Cowen from $420.00 to $400.00. They now have a “hold” rating on the stock.
12/9/2025 – Adobe had its price target lowered by analysts at Stifel Nicolaus from $480.00 to $450.00. They now have a “buy” rating on the stock.
12/8/2025 – Adobe had its “hold” rating reaffirmed by analysts at Cowen Inc.
12/6/2025 – Adobe was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
12/5/2025 – Adobe had its “overweight” rating reaffirmed by analysts at Barclays PLC. They now have a $415.00 price target on the stock.
12/4/2025 – Adobe had its price target lowered by analysts at Citigroup Inc. from $400.00 to $366.00. They now have a “neutral” rating on the stock.
11/20/2025 – Adobe had its “buy” rating reaffirmed by analysts at DA Davidson. They now have a $500.00 price target on the stock.
11/20/2025 – Adobe had its price target lowered by analysts at Mizuho from $410.00 to $390.00. They now have an “outperform” rating on the stock.
11/20/2025 – Adobe had its price target lowered by analysts at Wells Fargo & Company from $470.00 to $420.00. They now have an “overweight” rating on the stock.

Insider Transactions at Adobe

In other Adobe news, CAO Jillian Forusz sold 149 shares of the company’s stock in a transaction that occurred on Friday, October 31st. The stock was sold at an average price of $337.88, for a total transaction of $50,344.12. Following the transaction, the chief accounting officer owned 3,426 shares in the company, valued at approximately $1,157,576.88. This represents a 4.17% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. 0.16% of the stock is currently owned by insiders.

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.