Amazon.com (NASDAQ:AMZN) Cut to “Hold” at Wall Street Zen

Wall Street Zen lowered shares of Amazon.com (NASDAQ:AMZN) from a buy rating to a hold rating in a research report released on Saturday morning.

A number of other research firms also recently weighed in on AMZN. Susquehanna set a $300.00 price target on shares of Amazon.com and gave the company a “positive” rating in a report on Friday, October 31st. HSBC increased their target price on shares of Amazon.com from $260.00 to $285.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Citizens Jmp reaffirmed a “market outperform” rating and issued a $300.00 price target on shares of Amazon.com in a research report on Wednesday, December 3rd. Robert W. Baird set a $285.00 price target on Amazon.com and gave the stock an “outperform” rating in a research note on Friday, October 31st. Finally, China Renaissance raised their price objective on Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a research note on Monday, November 3rd. One analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $295.34.

Amazon.com Stock Performance

Shares of AMZN stock opened at $246.47 on Friday. Amazon.com has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The stock’s 50-day moving average is $233.07 and its two-hundred day moving average is $228.15. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The firm has a market cap of $2.63 trillion, a P/E ratio of 34.81, a PEG ratio of 1.55 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, beating the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter in the previous year, the business posted $1.43 EPS. The firm’s quarterly revenue was up 13.4% compared to the same quarter last year. Analysts predict that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Buying and Selling

In other news, Director Keith Brian Alexander sold 900 shares of the firm’s stock in a transaction on Monday, November 17th. The shares were sold at an average price of $233.00, for a total value of $209,700.00. Following the sale, the director owned 7,170 shares in the company, valued at approximately $1,670,610. This trade represents a 11.15% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the company’s stock in a transaction on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 79,734 shares of company stock valued at $18,534,017 in the last ninety days. Company insiders own 10.80% of the company’s stock.

Institutional Investors Weigh In On Amazon.com

Hedge funds have recently made changes to their positions in the stock. Vanguard Group Inc. grew its position in shares of Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after buying an additional 17,447,045 shares during the period. State Street Corp boosted its stake in Amazon.com by 2.0% in the third quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant’s stock valued at $83,805,794,000 after acquiring an additional 7,584,156 shares during the last quarter. Geode Capital Management LLC grew its holdings in Amazon.com by 1.7% during the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock worth $47,332,625,000 after acquiring an additional 3,721,658 shares during the period. Kingstone Capital Partners Texas LLC raised its position in shares of Amazon.com by 542,733.6% during the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock valued at $29,100,194,000 after acquiring an additional 132,616,953 shares during the last quarter. Finally, Norges Bank acquired a new position in shares of Amazon.com in the 2nd quarter valued at $27,438,011,000. Institutional investors own 72.20% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Alexa+ Web launch strengthens Prime’s value proposition and ties consumer stickiness to AWS demand — a clear growth-and-retention play that analysts say could lift ARPU and justify higher price targets. Amazon Unveils Alexa+ Web—The AI Strategy Wall Street Has Waited For
• Positive Sentiment: Street bullish on AWS driving renewed momentum — multiple analysts (Jefferies, Evercore, Wolfe Research) highlight AWS as the engine for AI inference and enterprise demand, supporting upside to estimates and targets near $300+. Amazon’s AWS Makes It Top Large Cap Internet Stock For 2026: Analyst
• Positive Sentiment: Amazon-backed Anthropic is releasing new tools (Cowork, Claude Healthcare) that expand enterprise and vertical demand for large-scale inference — a tailwind for AWS capacity and long-term platform monetization. Anthropic Introduces Cowork to Make its Claude Code Product Easier to Use
• Neutral Sentiment: Technical/momentum debate — some note Amazon looks “overbought” on short-term indicators, while others view that as confirmation of a bullish trend; this dynamic can produce choppy sessions even as the longer trend stays intact.
• Neutral Sentiment: Upcoming earnings/near-term catalyst — Q4 results and early data on Alexa+ Web adoption (earnings in late Jan/early Feb) are the next decisive events; they can either validate the rally or prompt a deeper pullback. Amazon.Com’s Quarterly Earnings Preview: What You Need to Know
• Neutral Sentiment: Competitive moves (Microsoft’s Copilot Checkout) highlight a shifting AI/retail battleground; these are constructive for the category but indicate tighter competition for commerce-AI wins. Microsoft Wants to Power Retail Without Competing With It
• Negative Sentiment: Regulatory/legal overhang — Italy’s antitrust fine remains sizable (reduced to €752.4M), a reminder of ongoing EU/competition risks that can pressure sentiment around tech platforms. Italy antitrust cuts Amazon record fine to $878.2 million
• Negative Sentiment: Minor institutional selling — Spence Asset Management trimmed its stake, which can be interpreted as small near-term selling pressure amid a recent rally. Spence Asset Management trims Amazon.com stake by 3,667 shares
• Negative Sentiment: Profit-taking/technical pullback — after a multi-week rally and new 52-week highs, some traders are locking gains, explaining the modest near-term decrease in the share price.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.