Alphabet (NASDAQ:GOOG – Get Free Report) had its target price raised by equities research analysts at TD Cowen from $350.00 to $355.00 in a report issued on Tuesday. The firm currently has a “buy” rating on the information services provider’s stock. TD Cowen’s price target would suggest a potential upside of 4.89% from the stock’s previous close.
Several other equities analysts have also issued reports on the company. DA Davidson set a $300.00 price objective on Alphabet in a research report on Tuesday, November 25th. BNP Paribas initiated coverage on shares of Alphabet in a report on Monday, November 24th. They issued an “outperform” rating for the company. Loop Capital raised shares of Alphabet from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, November 18th. Hsbc Global Res raised shares of Alphabet to a “strong-buy” rating in a research report on Tuesday, October 7th. Finally, Barclays upped their target price on shares of Alphabet from $250.00 to $315.00 and gave the stock an “overweight” rating in a research note on Thursday, October 30th. Seven analysts have rated the stock with a Strong Buy rating, thirty have given a Buy rating, two have issued a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, the stock currently has an average rating of “Buy” and an average price target of $318.36.
View Our Latest Research Report on Alphabet
Alphabet Trading Up 1.7%
Alphabet (NASDAQ:GOOG – Get Free Report) last issued its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The business had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. During the same quarter last year, the business posted $2.12 EPS. The firm’s revenue was up 15.9% compared to the same quarter last year. As a group, equities research analysts expect that Alphabet will post 8.89 EPS for the current year.
Insider Activity at Alphabet
In related news, CEO Sundar Pichai sold 32,500 shares of the firm’s stock in a transaction on Wednesday, November 5th. The shares were sold at an average price of $283.48, for a total value of $9,213,100.00. Following the completion of the transaction, the chief executive officer directly owned 2,337,119 shares of the company’s stock, valued at approximately $662,526,494.12. This trade represents a 1.37% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction on Monday, November 17th. The stock was sold at an average price of $288.26, for a total transaction of $800,786.28. Following the sale, the chief accounting officer directly owned 11,739 shares in the company, valued at $3,383,884.14. This trade represents a 19.14% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders sold 227,365 shares of company stock valued at $67,350,070. Insiders own 12.99% of the company’s stock.
Institutional Investors Weigh In On Alphabet
A number of institutional investors and hedge funds have recently modified their holdings of GOOG. Brighton Jones LLC raised its stake in Alphabet by 5.6% in the 4th quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock worth $22,901,000 after purchasing an additional 6,410 shares in the last quarter. Legacy Private Trust Co. increased its holdings in shares of Alphabet by 0.6% during the second quarter. Legacy Private Trust Co. now owns 9,956 shares of the information services provider’s stock worth $1,766,000 after purchasing an additional 60 shares during the period. Persium Advisors LLC raised its position in shares of Alphabet by 27.8% in the second quarter. Persium Advisors LLC now owns 1,712 shares of the information services provider’s stock valued at $304,000 after buying an additional 372 shares in the last quarter. Granite Bay Wealth Management LLC boosted its stake in shares of Alphabet by 9.6% in the second quarter. Granite Bay Wealth Management LLC now owns 38,715 shares of the information services provider’s stock valued at $6,868,000 after buying an additional 3,391 shares during the period. Finally, Atlas Brown Inc. grew its position in Alphabet by 1.6% during the second quarter. Atlas Brown Inc. now owns 21,219 shares of the information services provider’s stock worth $3,764,000 after buying an additional 331 shares in the last quarter. 27.26% of the stock is owned by institutional investors.
Key Alphabet News
Here are the key news stories impacting Alphabet this week:
- Positive Sentiment: Apple picked Google’s Gemini to power the next generation of Siri — a multiyear licensing arrangement that provides recurring cloud revenue, enormous distribution across iPhones, and strong third‑party validation for Gemini. Google and Apple enter multi-year AI deal
- Positive Sentiment: Alphabet hit record highs and crossed a $4 trillion market cap on renewed investor enthusiasm for its AI strategy — a psychological and technical catalyst that lifts sentiment across the stock. Alphabet hits $4 trillion valuation
- Positive Sentiment: Analysts and market commentary point to a structural advantage: Gemini + 7th‑gen TPUs (Ironwood) and a $155B cloud contract backlog support durable cloud and AI monetization, reducing reliance solely on ad growth. Alphabet Is The Undeniable King Of AI
- Positive Sentiment: Retail partnerships (Walmart, Shopify, Wayfair) and Google’s Universal Commerce Protocol expand Gemini’s commerce use‑cases — another path to non‑ad revenue and higher customer wallet share for Google Cloud. Google bolsters bet on AI-powered commerce
- Neutral Sentiment: Reports say Google will develop and manufacture high‑end phones in Vietnam this year — strategically interesting for hardware/vertical integration but execution and margin impact remain unclear. Google to develop, manufacture smartphones in Vietnam
- Neutral Sentiment: Competitive moves from Microsoft around embedded retail/checkout (Copilot Checkout) and broader AI partnerships create longer‑term competitive dynamics in agentic commerce — worth monitoring but not an immediate earnings shock. Microsoft Wants to Power Retail Without Competing With It
- Negative Sentiment: Some analysts warn the rally has priced in much of the upside: recent downgrades and notes flag stretched forward multiples after a large 2025 run — a reminder of pullback risk if AI euphoria fades. Analyst downgrades over valuation
- Negative Sentiment: Some funds have trimmed GOOGL positions and public figures (e.g., Elon Musk) criticized the Apple‑Google deal — small near‑term selling and political/media scrutiny could add volatility. Fund holdings update Elon Musk criticizes deal
Alphabet Company Profile
Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.
Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.
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