JPMorgan Chase & Co. Cuts Primo Brands (NYSE:PRMB) Price Target to $21.00

Primo Brands (NYSE:PRMB) had its price objective decreased by JPMorgan Chase & Co. from $23.00 to $21.00 in a research note released on Thursday,Benzinga reports. JPMorgan Chase & Co. currently has an overweight rating on the stock.

A number of other research analysts also recently weighed in on PRMB. TD Securities cut their price target on Primo Brands from $35.00 to $27.00 and set a “buy” rating on the stock in a research note on Friday, November 7th. Royal Bank Of Canada cut their target price on Primo Brands from $37.00 to $30.00 and set an “outperform” rating on the stock in a research note on Tuesday, November 4th. The Goldman Sachs Group reduced their target price on Primo Brands from $21.00 to $18.00 and set a “neutral” rating on the stock in a report on Tuesday, November 25th. Zacks Research lowered Primo Brands from a “hold” rating to a “strong sell” rating in a research report on Tuesday, November 4th. Finally, Mizuho lowered their price target on Primo Brands from $35.00 to $28.00 and set an “outperform” rating for the company in a research note on Wednesday, November 26th. Nine analysts have rated the stock with a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average target price of $28.33.

Primo Brands Stock Performance

Primo Brands stock opened at $16.11 on Thursday. The company has a market cap of $5.97 billion, a PE ratio of -51.97, a PEG ratio of 0.56 and a beta of 0.64. The company has a current ratio of 1.02, a quick ratio of 0.86 and a debt-to-equity ratio of 1.59. Primo Brands has a 1 year low of $14.36 and a 1 year high of $35.85. The company’s 50-day moving average is $18.16 and its two-hundred day moving average is $23.51.

Primo Brands (NYSE:PRMB) last issued its quarterly earnings results on Thursday, November 6th. The company reported $0.41 EPS for the quarter, hitting the consensus estimate of $0.41. Primo Brands had a negative net margin of 1.30% and a positive return on equity of 12.52%. The company had revenue of $1.77 billion during the quarter, compared to analysts’ expectations of $1.78 billion. The company’s quarterly revenue was up 35.3% on a year-over-year basis. Equities analysts anticipate that Primo Brands will post 1.13 earnings per share for the current year.

Primo Brands announced that its board has initiated a share repurchase program on Monday, November 10th that allows the company to buyback $50.00 million in shares. This buyback authorization allows the company to repurchase up to 0.9% of its shares through open market purchases. Shares buyback programs are often an indication that the company’s board believes its shares are undervalued.

Primo Brands Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Friday, December 5th. Investors of record on Tuesday, November 25th were given a $0.10 dividend. The ex-dividend date was Tuesday, November 25th. This represents a $0.40 annualized dividend and a dividend yield of 2.5%. Primo Brands’s payout ratio is currently -129.03%.

Insider Activity at Primo Brands

In related news, Director Michael John Cramer purchased 5,000 shares of the business’s stock in a transaction on Monday, November 10th. The shares were purchased at an average price of $15.73 per share, with a total value of $78,650.00. Following the completion of the purchase, the director owned 17,762 shares in the company, valued at $279,396.26. This represents a 39.18% increase in their position. The acquisition was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, CEO Eric J. Foss purchased 4,970 shares of Primo Brands stock in a transaction dated Wednesday, November 12th. The stock was bought at an average price of $16.15 per share, with a total value of $80,265.50. Following the acquisition, the chief executive officer directly owned 360,036 shares of the company’s stock, valued at approximately $5,814,581.40. This trade represents a 1.40% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Over the last 90 days, insiders have bought 203,469 shares of company stock valued at $3,214,674. Corporate insiders own 58.40% of the company’s stock.

Hedge Funds Weigh In On Primo Brands

Large investors have recently added to or reduced their stakes in the company. Procyon Advisors LLC boosted its position in shares of Primo Brands by 2.3% during the second quarter. Procyon Advisors LLC now owns 18,392 shares of the company’s stock worth $545,000 after buying an additional 411 shares during the period. Dynamic Advisor Solutions LLC lifted its stake in Primo Brands by 1.2% in the 3rd quarter. Dynamic Advisor Solutions LLC now owns 47,067 shares of the company’s stock valued at $1,040,000 after acquiring an additional 567 shares in the last quarter. Fulton Bank N.A. lifted its stake in Primo Brands by 3.1% in the 2nd quarter. Fulton Bank N.A. now owns 24,833 shares of the company’s stock valued at $736,000 after acquiring an additional 737 shares in the last quarter. Mitsubishi UFJ Asset Management Co. Ltd. acquired a new position in Primo Brands during the 2nd quarter worth approximately $26,000. Finally, US Bancorp DE boosted its position in Primo Brands by 47.2% during the 3rd quarter. US Bancorp DE now owns 2,948 shares of the company’s stock worth $65,000 after acquiring an additional 945 shares during the last quarter. Institutional investors own 87.71% of the company’s stock.

Key Headlines Impacting Primo Brands

Here are the key news stories impacting Primo Brands this week:

• Positive Sentiment: JPMorgan lowered its price target but kept an “overweight” rating on PRMB, signaling the firm still sees meaningful upside from current levels — this cushions some selling pressure. Article Title
• Neutral Sentiment: BofA trimmed its price target modestly to $20 from $21, a mild analyst downgrade that contributes to downward momentum but is small in magnitude. Article Title
• Negative Sentiment: Multiple plaintiff firms (Glancy Prongay & Murray, Faruqi & Faruqi, Schall Law Firm, Levi & Korsinsky, Bronstein Gewirtz & Grossman, Gross Law Firm, Kuehn Law, etc.) are soliciting Primo Brands investors and seeking lead‑plaintiff status in securities‑fraud class actions tied to alleged misstatements and merger/operational issues; the consolidated legal scrutiny raises potential damages, legal costs, and management distraction — deadline to move for lead plaintiff is Jan. 12, 2026. Article Title
• Negative Sentiment: Hagens Berman and other firms publicly highlight sharp share declines and allege Primo concealed a merger failure, a CEO replacement, and disruptions to the direct‑delivery business — allegations that, if substantiated, could exacerbate reputational and financial downside. Article Title

About Primo Brands

Primo Brands (NYSE: PRMB) is a consumer packaged beverage company that was established as an independent entity following a corporate spin‐off in 2023. The company specializes in the production, marketing and distribution of a broad portfolio of bottled water products, including purified, mineral and sparkling varieties. Through its focus on quality control and innovation, Primo Brands aims to deliver clean, great-tasting water in formats tailored to both at-home consumption and on-the-go lifestyles.

Its product range spans multi-serve and single-serve bottles, aluminum cans and other eco-friendly packaging solutions.