Head to Head Review: Ituran Location and Control (NASDAQ:ITRN) vs. Senstar Technologies (NASDAQ:SNT)

Senstar Technologies (NASDAQ:SNT) and Ituran Location and Control (NASDAQ:ITRN) are both industrials companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, profitability, analyst recommendations, valuation, risk, dividends and institutional ownership.

Profitability

This table compares Senstar Technologies and Ituran Location and Control’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Senstar Technologies	12.83%	12.65%	9.30%
Ituran Location and Control	16.23%	27.68%	16.11%

Volatility and Risk

Senstar Technologies has a beta of 2.81, indicating that its stock price is 181% more volatile than the S&P 500. Comparatively, Ituran Location and Control has a beta of 0.72, indicating that its stock price is 28% less volatile than the S&P 500.

Institutional and Insider Ownership

20.8% of Senstar Technologies shares are held by institutional investors. Comparatively, 94.8% of Ituran Location and Control shares are held by institutional investors. 24.4% of Senstar Technologies shares are held by company insiders. Comparatively, 0.0% of Ituran Location and Control shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Earnings and Valuation

This table compares Senstar Technologies and Ituran Location and Control”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Senstar Technologies	$35.75 million	2.52	$2.64 million	$0.20	19.33
Ituran Location and Control	$336.26 million	N/A	$53.65 million	$2.84	15.13

Ituran Location and Control has higher revenue and earnings than Senstar Technologies. Ituran Location and Control is trading at a lower price-to-earnings ratio than Senstar Technologies, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current recommendations for Senstar Technologies and Ituran Location and Control, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Senstar Technologies	0	1	0	0	2.00
Ituran Location and Control	0	0	2	0	3.00

Ituran Location and Control has a consensus target price of $50.00, suggesting a potential upside of 16.40%. Given Ituran Location and Control’s stronger consensus rating and higher probable upside, analysts clearly believe Ituran Location and Control is more favorable than Senstar Technologies.

Summary

Ituran Location and Control beats Senstar Technologies on 10 of the 13 factors compared between the two stocks.

About Senstar Technologies

Senstar Technologies Corporation provides physical, video, and access control security products and solutions worldwide. It offers solutions for critical sites, which leverage its portfolio of perimeter intrusion detection systems, and video management software with intelligent video analytics security solutions, as well as access control products and technologies. The company's solutions and products are optimized for perimeter, outdoor, and general security applications. Its portfolio of critical infrastructure protection and site protection technologies includes various smart barriers and fences, fence mounted sensors, virtual gates, buried and concealed detection systems, and sensors for sub-surface intrusion, such as to secure pipelines, as well as video analytics software and video management systems. Senstar Technologies Corporation was incorporated in 1984 and is based in Ottawa, Canada.

About Ituran Location and Control

Ituran Location and Control Ltd., together with its subsidiaries, provides location based telematics services and machine-to-machine telematics products. It operates through two segments, Telematics Services and Telematics Products. The Telematics services segment offers stolen vehicle recovery and tracking services, which enables to locate, track, and recover stolen vehicles for its subscribers; fleet management services that enable corporate and individual customers to track and manage their vehicles in real time; and locator services that allow customers to protect valuable merchandise and equipment. This segment also delivers on-demand navigation guidance, information, and assistance, including the provision of traffic reports and directions, as well as information on the location of gas stations, car repair shops, post offices, hospitals, and other facilities; and Connected Car, a service platform that includes a back-office application, a telematics device installed in the vehicle, mobile apps for IOS and Android users, and interface using the car infotainment screen, as well as usage based insurance and auto financing services. This segment serves insurance companies and agents, car manufacturers, dealers and importers, cooperative sales channels, and private subscribers. The Telematics Products segment offers Base Site, a radio receiver that includes a processor and a data computation unit to collect and send data to and from transponders, and to control centers; Control Center, a center consisting of software used to collect data from various base sites, conduct location calculations, and transmit location data to various customers and law enforcement agencies; navigation and tracking devices installed in vehicles; and SMART, a portable transmitter installed in vehicles that sends a signal to the base site enabling the location of vehicles, equipment, or an individual. The company was incorporated in 1994 and is headquartered in Azor, Israel.