Philip Morris International (NYSE:PM – Get Free Report) and British American Tobacco (OTCMKTS:BTAFF – Get Free Report) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, valuation, analyst recommendations, risk and earnings.
Dividends
Philip Morris International pays an annual dividend of $5.88 per share and has a dividend yield of 3.8%. British American Tobacco pays an annual dividend of $1.42 per share and has a dividend yield of 2.5%. Philip Morris International pays out 106.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco pays out 74.3% of its earnings in the form of a dividend. Philip Morris International has increased its dividend for 17 consecutive years. Philip Morris International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Profitability
This table compares Philip Morris International and British American Tobacco’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Philip Morris International | 9.33% | -122.14% | 17.59% |
| British American Tobacco | N/A | N/A | N/A |
Insider & Institutional Ownership
Earnings and Valuation
This table compares Philip Morris International and British American Tobacco”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Philip Morris International | $89.44 billion | 2.67 | $7.06 billion | $5.52 | 27.81 |
| British American Tobacco | N/A | N/A | N/A | $1.92 | 30.25 |
Philip Morris International has higher revenue and earnings than British American Tobacco. Philip Morris International is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Philip Morris International and British American Tobacco, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Philip Morris International | 0 | 1 | 12 | 0 | 2.92 |
| British American Tobacco | 0 | 0 | 0 | 0 | 0.00 |
Philip Morris International presently has a consensus price target of $189.00, suggesting a potential upside of 23.13%. Given Philip Morris International’s stronger consensus rating and higher probable upside, equities analysts clearly believe Philip Morris International is more favorable than British American Tobacco.
Summary
Philip Morris International beats British American Tobacco on 11 of the 14 factors compared between the two stocks.
About Philip Morris International
Philip Morris International Inc. operates as a tobacco company working to delivers a smoke-free future and evolving portfolio for the long-term to include products outside of the tobacco and nicotine sector. The company's product portfolio primarily consists of cigarettes and smoke-free products, including heat-not-burn, vapor, and oral nicotine products primarily under the IQOS and ZYN brands; and consumer accessories, such as lighters and matches. It also offers wellness and healthcare products. Philip Morris International Inc. was incorporated in 1987 and is headquartered in Stamford, Connecticut.
About British American Tobacco
British American Tobacco p.l.c. engages in the provision of tobacco and nicotine products to consumers worldwide. It also offers vapour, heated, and modern oral nicotine products; combustible cigarettes; and traditional oral products, such as snus and moist snuff. The company offers its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Camel, Natural American Spirit, Newport, Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, State Express 555 and Shuang Xi brands. It also distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is based in London, the United Kingdom.
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