California begins legal recreational marijuana sales at the beginning of the new year and one fast-food chain is looking to take advantage of the event. San Diego-based Jack in the Box (NASDAQ: JACK) is introducing a Merry Munchie Meal at three southern California locations in mid-January. The weed-themed limited-time offer is in partnership with cannabis lifestyle website Merry Jane and backed by rapper and TV personality Snoop Dogg.
According to reports, the meal box will contain half-servings of curly fries and onion rings, two tacos, five mini churros, and three crispy chicken strips. A small drink is also included for the price of $4.20, an allusion to the April 20 “Weed Day” holiday. The plethora of greasy items is meant to alleviate that famous pot smoker indecision.
Californians approved Proposition 64, the Adult Use of Marijuana Act, in November 2016. The act allows people 21 and older to possess an ounce of marijuana for recreational purposes starting Jan. 1. According to a Harris Poll conducted in October, 64 percent of Americans support legalizing marijuana for recreational use.
The meal will be tested in Long Beach, Snoop’s hometown, from Jan. 18-25. However, Long Beach is a somewhat strange choice for the launch, seeing that the city currently has a 180-day moratorium on the sale of recreational marijuana.
While the Merry Munchie Box is a limited time offer, there may be more to come from the partnership between Merry Jane and Jack in the Box. Iwona Alter, Jack in the Box’s chief marketing officer, said in an email, “Stay tuned for more details from the partnership with Merry Jane in the new year.” Representatives of Merry Jane declined to be interviewed about the partnership.
Jack in the Box will become the first national chain to explicitly embrace the drug. Founded in 1951, Jack in the Box now has more than 2,200 restaurants in 21 states and Guam.