Wall Street Zen Upgrades Sally Beauty (NYSE:SBH) to Buy

Sally Beauty (NYSE:SBH) was upgraded by research analysts at Wall Street Zen from a “hold” rating to a “buy” rating in a report released on Saturday, Wall Street Zen reports.

SBH has been the topic of several other research reports. TD Cowen boosted their target price on Sally Beauty from $19.00 to $22.00 and gave the stock a “buy” rating in a report on Friday. Jefferies Financial Group set a $21.00 price target on Sally Beauty and gave the company a “hold” rating in a research note on Wednesday. Weiss Ratings cut Sally Beauty from a “buy (b-)” rating to a “hold (c+)” rating in a research report on Friday, October 30th. Raymond James Financial set a $18.00 price objective on Sally Beauty and gave the stock an “outperform” rating in a research note on Tuesday. Finally, Canaccord Genuity Group boosted their price objective on Sally Beauty from $20.00 to $25.00 and gave the stock a “buy” rating in a research note on Wednesday. Three analysts have rated the stock with a Buy rating, two have given a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Hold” and an average target price of $21.17.

Sally Beauty Stock Up 3.0%

SBH stock opened at $18.96 on Friday. The firm’s 50-day moving average is $17.02 and its two-hundred day moving average is $15.24. The company has a market capitalization of $1.72 billion, a price-to-earnings ratio of 9.34 and a beta of 1.09. Sally Beauty has a 52 week low of $11.54 and a 52 week high of $21.06. The company has a current ratio of 2.37, a quick ratio of 0.57 and a debt-to-equity ratio of 0.88.

Sally Beauty (NYSE:SBH) last posted its quarterly earnings data on Tuesday, November 10th. The specialty retailer reported $0.62 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.60 by $0.02. The business had revenue of $952.53 million during the quarter, compared to analysts’ expectations of $950.12 million. Sally Beauty had a net margin of 5.36% and a return on equity of 24.07%. The business’s revenue was up .6% on a year-over-year basis. During the same period last year, the firm posted $0.55 earnings per share. Sally Beauty has set its Q1 2027 guidance at 0.480-0.520 EPS and its FY 2027 guidance at 2.200-2.300 EPS. On average, analysts forecast that Sally Beauty will post 2.25 earnings per share for the current fiscal year.

Insider Activity

In related news, SVP Scott C. Sherman sold 15,500 shares of the business’s stock in a transaction that occurred on Thursday, November 12th. The shares were sold at an average price of $18.80, for a total value of $291,400.00. Following the sale, the senior vice president directly owned 42,085 shares in the company, valued at $791,198. The trade was a 26.92% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, SVP John Howard Goss, Jr. sold 50,000 shares of the business’s stock in a transaction that occurred on Tuesday, November 10th. The stock was sold at an average price of $20.00, for a total transaction of $1,000,000.00. Following the completion of the sale, the senior vice president owned 65,484 shares in the company, valued at $1,309,680. The trade was a 43.30% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Company insiders own 2.00% of the company’s stock.

Institutional Trading of Sally Beauty

Large investors have recently added to or reduced their stakes in the business. Nykredit A S acquired a new position in Sally Beauty in the second quarter worth approximately $28,000. Fortitude Family Office LLC increased its holdings in shares of Sally Beauty by 508.1% in the third quarter. Fortitude Family Office LLC now owns 1,727 shares of the specialty retailer’s stock valued at $28,000 after buying an additional 1,443 shares in the last quarter. Global Retirement Partners LLC lifted its position in shares of Sally Beauty by 1,791.2% during the 3rd quarter. Global Retirement Partners LLC now owns 1,721 shares of the specialty retailer’s stock valued at $28,000 after acquiring an additional 1,630 shares during the last quarter. KBC Group NV acquired a new stake in shares of Sally Beauty during the 1st quarter valued at $39,000. Finally, Simplex Trading LLC lifted its position in shares of Sally Beauty by 354.0% during the 3rd quarter. Simplex Trading LLC now owns 3,497 shares of the specialty retailer’s stock valued at $57,000 after acquiring an additional 4,874 shares during the last quarter.

Key Stories Impacting Sally Beauty

Investors following SBH have been watching these stories:

• Positive Sentiment: TD Cowen raised its price target to $22 from $19 and assigned a Buy rating, implying roughly 16% upside from the cited $18.96 share price. TD Cowen analyst ratings
• Positive Sentiment: Recent fiscal fourth-quarter results beat expectations: EPS was $0.62 versus a $0.60 consensus, and revenue of about $953 million was slightly ahead of estimates and up 0.6% year over year. The company also highlighted strong cash flow and margins. Q4 2026 earnings call highlights
• Negative Sentiment: After reaching a 52-week high following its earnings report, SBH experienced profit-taking, which may limit near-term momentum. Profit-taking in Sally Beauty shares

Sally Beauty Company Profile

Sally Beauty Holdings, Inc. is a specialty retailer and distributor of professional beauty products. It serves both individual consumers and salon professionals through retail stores, online channels and professional distribution. The company operates Sally Beauty, which sells products such as hair color and care items, styling tools, nail products and skincare. Its CosmoProf business supplies salons and other beauty professionals with products, equipment and related educational resources. Sally Beauty traces its roots to a beauty supply store opened in New Orleans in 1964.