Universal (NYSE:UVV – Get Free Report) and 22nd Century Group (NASDAQ:XXII – Get Free Report) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, profitability, valuation, dividends and risk.
Risk and Volatility
Universal has a beta of 0.61, suggesting that its share price is 39% less volatile than the S&P 500. Comparatively, 22nd Century Group has a beta of 0.76, suggesting that its share price is 24% less volatile than the S&P 500.
Earnings and Valuation
This table compares Universal and 22nd Century Group”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Universal | $2.72 billion | 0.35 | $32.64 million | ($0.09) | -421.72 |
| 22nd Century Group | $17.59 million | 0.00 | -$5.05 million | ($25,281.46) | -0.00 |
Universal has higher revenue and earnings than 22nd Century Group. Universal is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Universal and 22nd Century Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Universal | -0.09% | 1.88% | 0.93% |
| 22nd Century Group | -27.04% | -69.37% | -44.30% |
Analyst Recommendations
This is a summary of current ratings and target prices for Universal and 22nd Century Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Universal | 2 | 0 | 0 | 0 | 1.00 |
| 22nd Century Group | 1 | 0 | 0 | 0 | 1.00 |
Insider and Institutional Ownership
81.0% of Universal shares are held by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are held by institutional investors. 2.2% of Universal shares are held by insiders. Comparatively, 0.0% of 22nd Century Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Summary
Universal beats 22nd Century Group on 9 of the 11 factors compared between the two stocks.
About Universal
Universal Corporation is a global agricultural products and services company best known for sourcing, processing and supplying leaf tobacco to manufacturers. Its services include managing tobacco supply chains, from crop purchasing and processing to logistics and related support for customers. The company also operates an Ingredients Operations business, which supplies products such as dehydrated fruits and vegetables, flavors, extracts and other plant-based ingredients for food and beverage customers.
About 22nd Century Group
22nd Century Group, Inc. was a biotechnology company focused on developing tobacco products with reduced nicotine content. Its research centered on genetically modified tobacco plants and cigarette formulations designed to lower nicotine exposure and support smoking cessation or harm-reduction efforts. The company’s principal product was VLN cigarettes, which were made with very low nicotine tobacco and marketed as containing substantially less nicotine than conventional cigarettes. 22nd Century also historically developed and commercialized other reduced-nicotine cigarette products, including Quest, and pursued applications of its plant-science technology in the tobacco and cannabinoid sectors.
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