e.l.f. Beauty (ELF) & The Competition Financial Review

e.l.f. Beauty (NYSE:ELF) is one of 55 publicly-traded companies in the “Personal Care Products” industry, but how does it contrast to its rivals? We will compare e.l.f. Beauty to related companies based on the strength of its analyst recommendations, profitability, dividends, risk, earnings, institutional ownership and valuation.

Profitability

This table compares e.l.f. Beauty and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
e.l.f. Beauty	4.47%	16.40%	7.89%
e.l.f. Beauty Competitors	-4.68%	-66.64%	-0.50%

Analyst Recommendations

This is a summary of current ratings and recommmendations for e.l.f. Beauty and its rivals, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
e.l.f. Beauty	1	5	9	3	2.78
e.l.f. Beauty Competitors	903	2938	3662	229	2.42

e.l.f. Beauty presently has a consensus price target of $118.88, indicating a potential upside of 0.13%. As a group, “Personal Care Products” companies have a potential upside of 1.94%. Given e.l.f. Beauty’s rivals higher probable upside, analysts plainly believe e.l.f. Beauty has less favorable growth aspects than its rivals.

Earnings & Valuation

This table compares e.l.f. Beauty and its rivals gross revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
e.l.f. Beauty	$1.64 billion	$26.32 million	81.88
e.l.f. Beauty Competitors	$7.93 billion	$1.11 billion	8.91

e.l.f. Beauty’s rivals have higher revenue and earnings than e.l.f. Beauty. e.l.f. Beauty is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Risk & Volatility

e.l.f. Beauty has a beta of 1.61, indicating that its share price is 61% more volatile than the S&P 500. Comparatively, e.l.f. Beauty’s rivals have a beta of 0.80, indicating that their average share price is 20% less volatile than the S&P 500.

Insider & Institutional Ownership

92.4% of e.l.f. Beauty shares are held by institutional investors. Comparatively, 48.6% of shares of all “Personal Care Products” companies are held by institutional investors. 3.5% of e.l.f. Beauty shares are held by insiders. Comparatively, 11.7% of shares of all “Personal Care Products” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

e.l.f. Beauty beats its rivals on 9 of the 13 factors compared.

e.l.f. Beauty Company Profile

e.l.f. Beauty, Inc. is a beauty company that develops, markets and sells cosmetics and skin-care products. Its portfolio includes e.l.f. Cosmetics and e.l.f. SKIN, as well as brands such as Naturium, Well People and Keys Soulcare. Products include makeup, skin-care treatments and related beauty items. Founded in 2004, the company sells through its own websites and retail partners, including mass-market and specialty beauty stores. Its products are available in the United States and international markets.