ServiceNow (NYSE:NOW) & Zeta Global (NYSE:ZETA) Head-To-Head Review

Zeta Global (NYSE:ZETA) and ServiceNow (NYSE:NOW) are both technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, dividends, profitability, valuation, earnings, institutional ownership and risk.

Valuation & Earnings

This table compares Zeta Global and ServiceNow”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zeta Global	$1.73 billion	5.47	-$31.51 million	$0.14	268.66
ServiceNow	$13.28 billion	8.04	$1.75 billion	$1.39	73.99

ServiceNow has higher revenue and earnings than Zeta Global. ServiceNow is trading at a lower price-to-earnings ratio than Zeta Global, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Zeta Global and ServiceNow’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Zeta Global	2.30%	10.87%	6.49%
ServiceNow	9.36%	15.17%	6.70%

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Zeta Global and ServiceNow, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zeta Global	1	2	12	0	2.73
ServiceNow	3	3	36	1	2.81

Zeta Global currently has a consensus price target of $38.25, indicating a potential upside of 1.70%. ServiceNow has a consensus price target of $154.50, indicating a potential upside of 50.22%. Given ServiceNow’s stronger consensus rating and higher probable upside, analysts plainly believe ServiceNow is more favorable than Zeta Global.

Volatility & Risk

Zeta Global has a beta of 1.25, suggesting that its share price is 25% more volatile than the S&P 500. Comparatively, ServiceNow has a beta of 1, suggesting that its share price has a similar volatility profile to the S&P 500.

Insider and Institutional Ownership

87.7% of Zeta Global shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 10.7% of Zeta Global shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

ServiceNow beats Zeta Global on 11 of the 15 factors compared between the two stocks.

About Zeta Global

Zeta Global is a marketing technology company that helps businesses use consumer data and artificial intelligence to plan and deliver digital marketing. Its platform combines data, analytics and campaign tools to help organizations identify audiences and engage customers throughout the marketing lifecycle. The company’s products support marketing activities such as customer acquisition, engagement and retention across channels including email, mobile, social media and the web. Zeta’s offerings include its Zeta Marketing Platform and the Zeta Data Cloud, which help clients manage audience insights and coordinate campaigns.

About ServiceNow

ServiceNow, Inc. provides cloud-based software that helps organizations manage digital workflows and automate business processes. Founded in 2004 by Fred Luddy, the company began with a focus on IT service management and has expanded its platform to support a range of enterprise operations. Its products include tools for IT service and operations management, customer service, human resources, security, and application development. ServiceNow also offers artificial intelligence capabilities, including tools designed to help organizations automate tasks and find information across workflows.