Groupon (NASDAQ:GRPN) Stock Sees Heavy Call Option Buying

Groupon, Inc. (NASDAQ:GRPN) was the recipient of some unusual options trading activity on Tuesday. Stock traders bought 14,811 call options on the company. This represents an increase of 149% compared to the average daily volume of 5,947 call options.

Key Stories Impacting Groupon

Here are the key news stories impacting Groupon this week:

• Positive Sentiment: Groupon reported third-quarter global revenue up 2% year over year and billings up 6%. It also posted $14.7 million in adjusted EBITDA and a $0.8 million loss from continuing operations. The company relaunched LivingSocial as an experience marketplace oriented toward AI-agent discovery and booking. Groupon Reports Third Quarter 2026 Results
• Neutral Sentiment: Call-option trading was unusually active, with 14,811 contracts traded versus an average daily volume of 5,947. This may indicate increased speculative interest, but does not establish whether traders expect a sustained rebound. Groupon trading news
• Negative Sentiment: Third-quarter revenue was $125.45 million, below analysts’ $129.39 million estimate, while the per-share loss of $0.03 was wider than the expected $0.01 loss. Groupon Q3 results versus estimates
• Negative Sentiment: The company forecast full-year 2026 revenue of $500–$503 million, below the $518.5 million consensus. Its fourth-quarter outlook of $133–$136 million also lagged the $147.2 million estimate. The weak outlook prompted a sharp premarket decline and is likely the main driver of selling pressure. Groupon cuts 2026 revenue outlook

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently bought and sold shares of the business. Versant Capital Management Inc lifted its holdings in shares of Groupon by 92.7% in the 2nd quarter. Versant Capital Management Inc now owns 1,299 shares of the coupon company’s stock worth $31,000 after acquiring an additional 625 shares during the last quarter. Royal Bank of Canada grew its stake in shares of Groupon by 10.6% during the first quarter. Royal Bank of Canada now owns 7,618 shares of the coupon company’s stock valued at $90,000 after buying an additional 731 shares during the last quarter. Hennion & Walsh Asset Management Inc. increased its stake in Groupon by 13.4% in the 2nd quarter. Hennion & Walsh Asset Management Inc. now owns 13,129 shares of the coupon company’s stock worth $316,000 after purchasing an additional 1,553 shares during the period. Headlands Technologies LLC increased its stake in shares of Groupon by 10.1% in the second quarter. Headlands Technologies LLC now owns 15,054 shares of the coupon company’s stock worth $362,000 after buying an additional 1,382 shares during the period. Finally, Bleakley Financial Group LLC bought a new position in shares of Groupon during the first quarter valued at about $236,000. 90.05% of the stock is currently owned by institutional investors.

Groupon Trading Down 24.1%

Shares of GRPN traded down $3.92 during midday trading on Tuesday, reaching $12.33. The stock had a trading volume of 1,905,807 shares, compared to its average volume of 1,465,831. The company’s 50-day moving average is $18.23 and its 200 day moving average is $17.66. Groupon has a 12-month low of $9.17 and a 12-month high of $29.90. The company has a market capitalization of $501.50 million, a price-to-earnings ratio of -3.93 and a beta of 0.29.

Groupon (NASDAQ:GRPN) last announced its quarterly earnings data on Monday, November 9th. The coupon company reported ($0.03) EPS for the quarter. The firm had revenue of $125.45 million during the quarter, compared to analysts’ expectations of $129.39 million. Research analysts forecast that Groupon will post -0.14 EPS for the current fiscal year.

Analysts Set New Price Targets

Several research firms have recently weighed in on GRPN. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Groupon in a report on Friday, September 4th. Northland Securities set a $30.00 price objective on Groupon in a research note on Monday, August 17th. The Goldman Sachs Group set a $16.00 price objective on Groupon in a research note on Wednesday, October 7th. Finally, Wall Street Zen upgraded Groupon from a “sell” rating to a “hold” rating in a research report on Saturday, August 8th. One research analyst has rated the stock with a Buy rating and two have issued a Sell rating to the stock. According to MarketBeat.com, the stock presently has an average rating of “Reduce” and a consensus price target of $23.00.

About Groupon

Groupon, Inc (NASDAQ: GRPN) operates a global e-commerce marketplace that connects consumers with local merchants, service providers and businesses. Through its website and mobile applications, the company offers customers promotions and vouchers for experiences, dining, beauty and wellness services, entertainment, travel and other locally focused activities.

Groupon also provides deals on selected products and merchandise, giving participating businesses a platform to reach new customers and generate demand.