Contrasting Zeta Global (ZETA) & Its Peers

Zeta Global (NYSE:ZETA) is one of 953 public companies in the “Software” industry, but how does it compare to its rivals? We will compare Zeta Global to related businesses based on the strength of its dividends, risk, valuation, institutional ownership, earnings, profitability and analyst recommendations.

Insider and Institutional Ownership

87.7% of Zeta Global shares are held by institutional investors. Comparatively, 41.8% of shares of all “Software” companies are held by institutional investors. 10.7% of Zeta Global shares are held by insiders. Comparatively, 19.9% of shares of all “Software” companies are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent ratings and price targets for Zeta Global and its rivals, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zeta Global	1	2	12	0	2.73
Zeta Global Competitors	5748	21526	44879	1497	2.57

Zeta Global presently has a consensus target price of $37.06, indicating a potential upside of 19.43%. As a group, “Software” companies have a potential upside of 28.87%. Given Zeta Global’s rivals higher possible upside, analysts plainly believe Zeta Global has less favorable growth aspects than its rivals.

Profitability

This table compares Zeta Global and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Zeta Global	-0.15%	5.32%	3.15%
Zeta Global Competitors	-612.66%	21.01%	-8.93%

Valuation and Earnings

This table compares Zeta Global and its rivals top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Zeta Global	$1.30 billion	-$31.51 million	-1,551.65
Zeta Global Competitors	$1.80 billion	$385.92 million	108.64

Zeta Global’s rivals have higher revenue and earnings than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Volatility & Risk

Zeta Global has a beta of 1.25, meaning that its stock price is 25% more volatile than the S&P 500. Comparatively, Zeta Global’s rivals have a beta of 1.34, meaning that their average stock price is 34% more volatile than the S&P 500.

Summary

Zeta Global rivals beat Zeta Global on 8 of the 13 factors compared.

About Zeta Global

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta’s data and data generated by its customers to uncover consumer insights that are translated into marketing programs; and CDP, which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. Zeta Global Holdings Corp. was incorporated in 2007 and is headquartered in New York, New York.