Head to Head Survey: Bilibili (NASDAQ:BILI) and ZipRecruiter (NYSE:ZIP)

ZipRecruiter (NYSE:ZIP) and Bilibili (NASDAQ:BILI) are both communication services companies, but which is the better business? We will compare the two companies based on the strength of their profitability, valuation, dividends, earnings, analyst recommendations, institutional ownership and risk.

Analyst Recommendations

This is a breakdown of current recommendations for ZipRecruiter and Bilibili, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZipRecruiter	0	4	0	0	2.00
Bilibili	0	1	8	0	2.89

ZipRecruiter currently has a consensus price target of $4.17, suggesting a potential upside of 11.26%. Bilibili has a consensus price target of $29.39, suggesting a potential upside of 100.47%. Given Bilibili’s stronger consensus rating and higher probable upside, analysts clearly believe Bilibili is more favorable than ZipRecruiter.

Profitability

This table compares ZipRecruiter and Bilibili’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ZipRecruiter	6.20%	N/A	-3.73%
Bilibili	4.88%	11.42%	4.29%

Earnings and Valuation

This table compares ZipRecruiter and Bilibili”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ZipRecruiter	$448.95 million	0.69	-$32.99 million	$0.35	10.70
Bilibili	$4.34 billion	1.40	$170.67 million	$0.49	29.92

Bilibili has higher revenue and earnings than ZipRecruiter. ZipRecruiter is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

ZipRecruiter has a beta of 1.54, indicating that its share price is 54% more volatile than the S&P 500. Comparatively, Bilibili has a beta of 0.64, indicating that its share price is 36% less volatile than the S&P 500.

Institutional & Insider Ownership

70.6% of ZipRecruiter shares are held by institutional investors. Comparatively, 16.1% of Bilibili shares are held by institutional investors. 19.9% of ZipRecruiter shares are held by company insiders. Comparatively, 22.2% of Bilibili shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Bilibili beats ZipRecruiter on 11 of the 14 factors compared between the two stocks.

About ZipRecruiter

ZipRecruiter, Inc. operates an online employment marketplace that connects job seekers and employers. Its platform provides various solutions, such as job posting, online interviews, job alerts, match scores, and application updates. The company was incorporated in 2010 and is based in Santa Monica, California.

About Bilibili

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.