Analysts’ Weekly Ratings Changes for ServiceNow (NOW)

A number of firms have modified their ratings and price targets on shares of ServiceNow (NYSE: NOW) recently:

• 11/3/2026 – ServiceNow had its “buy” rating reaffirmed by Argus. They now have a $170.00 price target on the stock.
• 10/30/2026 – ServiceNow was downgraded by Weiss Ratings from “hold (c)” to “hold (c-)”.
• 10/29/2026 – ServiceNow was given a new $165.00 price target by Royal Bank Of Canada. They now have an “outperform” rating on the stock.
• 10/29/2026 – ServiceNow was given a new $185.00 price target by Robert W. Baird.
• 10/29/2026 – ServiceNow was given a new $152.00 price target by Barclays. They now have an “overweight” rating on the stock.
• 10/29/2026 – ServiceNow was given a new $165.00 price target by Mizuho.
• 10/29/2026 – ServiceNow was given a new $145.00 price target by Canaccord Genuity Group.
• 10/29/2026 – ServiceNow was given a new $145.00 price target by Jefferies Financial Group.
• 10/29/2026 – ServiceNow had its “underweight” rating reaffirmed by KeyCorp. They now have a $110.00 price target on the stock, up from $85.00.
• 10/29/2026 – ServiceNow had its “underweight” rating reaffirmed by UBS Group.
• 10/29/2026 – ServiceNow was given a new $150.00 price target by Truist Financial. They now have a “buy” rating on the stock.
• 10/29/2026 – ServiceNow had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $160.00 price target on the stock.
• 10/29/2026 – ServiceNow had its price target raised by JPMorgan Chase & Co. from $150.00 to $160.00. They now have an “overweight” rating on the stock.
• 10/29/2026 – ServiceNow had its price target lowered by Citigroup from $170.00 to $157.00. They now have a “buy” rating on the stock.
• 10/29/2026 – ServiceNow had its price target lowered by UBS Group from $150.00 to $140.00. They now have a “neutral” rating on the stock.
• 10/29/2026 – ServiceNow had its price target lowered by TD Cowen from $165.00 to $160.00. They now have a “buy” rating on the stock.
• 10/29/2026 – ServiceNow had its price target lowered by Wells Fargo & Company from $190.00 to $175.00. They now have an “overweight” rating on the stock.
• 10/29/2026 – ServiceNow had its “outperform” rating reaffirmed by Oppenheimer. They now have a $165.00 price target on the stock.
• 10/29/2026 – ServiceNow had its price target lowered by BTIG Research from $170.00 to $150.00. They now have a “buy” rating on the stock.
• 10/29/2026 – ServiceNow had its “overweight” rating reaffirmed by Piper Sandler. They now have a $175.00 price target on the stock.
• 10/26/2026 – ServiceNow had its price target raised by Cantor Fitzgerald from $174.00 to $201.00. They now have an “overweight” rating on the stock.
• 10/23/2026 – ServiceNow had its “buy” rating reaffirmed by Guggenheim. They now have a $175.00 price target on the stock, up from $125.00.
• 10/21/2026 – ServiceNow was given a new $180.00 price target by Truist Financial. They now have a “buy” rating on the stock.
• 10/20/2026 – ServiceNow had its “outperform” rating reaffirmed by Sanford C. Bernstein. They now have a $266.00 price target on the stock.
• 10/19/2026 – ServiceNow was given a new $165.00 price target by UBS Group.
• 10/19/2026 – ServiceNow was downgraded by Zacks Research from “hold” to “strong sell”.
• 10/16/2026 – ServiceNow had its price target raised by Piper Sandler from $140.00 to $175.00. They now have an “overweight” rating on the stock.
• 10/15/2026 – ServiceNow was given a new $170.00 price target by Mizuho. They now have an “outperform” rating on the stock.
• 10/15/2026 – ServiceNow had its price target raised by TD Cowen from $140.00 to $165.00. They now have a “buy” rating on the stock.
• 10/14/2026 – ServiceNow had its “buy” rating reaffirmed by Citigroup. They now have a $170.00 price target on the stock, up from $154.00.
• 10/13/2026 – ServiceNow had its “buy” rating reaffirmed by Jefferies Financial Group.
• 10/13/2026 – ServiceNow had its “outperform” rating reaffirmed by Evercore.
• 10/13/2026 – ServiceNow had its “outperform” rating reaffirmed by Oppenheimer. They now have a $165.00 price target on the stock, up from $140.00.
• 10/13/2026 – ServiceNow had its “overweight” rating reaffirmed by Barclays. They now have a $160.00 price target on the stock, up from $134.00.
• 10/12/2026 – ServiceNow had its “overweight” rating reaffirmed by Wells Fargo & Company. They now have a $190.00 price target on the stock, up from $175.00.
• 10/12/2026 – ServiceNow had its price target raised by Royal Bank Of Canada from $130.00 to $176.00. They now have an “outperform” rating on the stock.
• 10/12/2026 – ServiceNow had its “buy” rating reaffirmed by BTIG Research. They now have a $170.00 price target on the stock.
• 10/8/2026 – ServiceNow was upgraded by Weiss Ratings from “hold (c-)” to “hold (c)”.
• 10/7/2026 – ServiceNow had its price target raised by Argus from $134.00 to $170.00. They now have a “buy” rating on the stock.
• 10/6/2026 – ServiceNow was given a new $160.00 price target by Stifel Nicolaus. They now have a “buy” rating on the stock.
• 10/6/2026 – ServiceNow had its “neutral” rating reaffirmed by UBS Group. They now have a $150.00 price target on the stock, up from $110.00.
• 10/6/2026 – ServiceNow had its “market outperform” rating reaffirmed by Citigroup.
• 10/5/2026 – ServiceNow is now covered by Yorkville Ives. They set an “outperform” rating and a $160.00 price target on the stock.
• 9/21/2026 – ServiceNow had its price target raised by Deutsche Bank Aktiengesellschaft from $135.00 to $155.00. They now have a “buy” rating on the stock.
• 9/21/2026 – ServiceNow had its price target raised by Cantor Fitzgerald from $141.00 to $174.00. They now have an “overweight” rating on the stock.
• 9/11/2026 – ServiceNow had its price target raised by Needham & Company LLC from $115.00 to $155.00. They now have a “buy” rating on the stock.
• 9/9/2026 – ServiceNow had its “outperform” rating reaffirmed by Sanford C. Bernstein.
• 9/8/2026 – ServiceNow had its price target raised by BTIG Research from $150.00 to $170.00. They now have a “buy” rating on the stock.

ServiceNow Price Performance

Shares of ServiceNow stock opened at $102.24 on Friday. The company has a current ratio of 0.72, a quick ratio of 0.72 and a debt-to-equity ratio of 0.42. The firm has a fifty day simple moving average of $137.04 and a 200-day simple moving average of $114.92. The stock has a market capitalization of $106.13 billion, a price-to-earnings ratio of 73.56, a PEG ratio of 2.13 and a beta of 1.00. ServiceNow, Inc. has a 1-year low of $81.24 and a 1-year high of $175.80.

ServiceNow (NYSE:NOW) last posted its earnings results on Wednesday, October 28th. The information technology services provider reported $1.00 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.02 by ($0.02). The firm had revenue of $4.11 billion during the quarter, compared to analyst estimates of $4.09 billion. ServiceNow had a net margin of 9.36% and a return on equity of 15.17%. The business’s quarterly revenue was up 20.5% compared to the same quarter last year. During the same quarter in the previous year, the business posted $4.82 earnings per share. On average, sell-side analysts expect that ServiceNow, Inc. will post 2.12 earnings per share for the current year.

Insider Activity

In related news, insider Paul Fipps sold 2,034 shares of the business’s stock in a transaction dated Monday, August 31st. The stock was sold at an average price of $147.87, for a total transaction of $300,767.58. Following the completion of the transaction, the insider owned 18,305 shares of the company’s stock, valued at approximately $2,706,760.35. The trade was a 10.00% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Paul Chamberlain sold 2,700 shares of the stock in a transaction that occurred on Thursday, August 27th. The shares were sold at an average price of $135.50, for a total value of $365,850.00. Following the sale, the director owned 43,990 shares of the company’s stock, valued at approximately $5,960,645. The trade was a 5.78% decrease in their position. The SEC filing for this sale provides additional information. Over the last ninety days, insiders have sold 14,081 shares of company stock valued at $1,937,904. 0.34% of the stock is owned by insiders.

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.