ServiceNow (NYSE:NOW) Given Buy Rating at Argus

ServiceNow (NYSE:NOW)‘s stock had its “buy” rating restated by equities researchers at Argus in a research report issued on Tuesday, Benzinga reports. They currently have a $170.00 price objective on the information technology services provider’s stock. Argus‘s price target would indicate a potential upside of 60.44% from the stock’s previous close.

A number of other research firms have also issued reports on NOW. Weiss Ratings lowered ServiceNow from a “hold (c)” rating to a “hold (c-)” rating in a research report on Friday. Oppenheimer reiterated an “outperform” rating and set a $165.00 price objective on shares of ServiceNow in a research report on Thursday, October 29th. Robert W. Baird set a $185.00 price objective on ServiceNow in a research note on Thursday. Piper Sandler restated an “overweight” rating and issued a $175.00 target price on shares of ServiceNow in a report on Thursday, October 29th. Finally, BMO Capital Markets raised their target price on ServiceNow from $115.00 to $118.00 and gave the stock an “outperform” rating in a research note on Thursday, July 23rd. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have given a Hold rating and three have issued a Sell rating to the company. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $154.50.

ServiceNow Price Performance

Shares of NYSE NOW opened at $105.96 on Tuesday. The firm has a 50-day simple moving average of $138.25 and a 200-day simple moving average of $115.29. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43. The stock has a market capitalization of $109.56 billion, a price-to-earnings ratio of 76.23, a price-to-earnings-growth ratio of 2.75 and a beta of 0.99. ServiceNow has a 52 week low of $81.24 and a 52 week high of $184.43.

ServiceNow (NYSE:NOW) last posted its quarterly earnings results on Wednesday, October 28th. The information technology services provider reported $1.00 earnings per share for the quarter, missing analysts’ consensus estimates of $1.02 by ($0.02). ServiceNow had a return on equity of 15.38% and a net margin of 9.36%. The business had revenue of $4.11 billion for the quarter, compared to analyst estimates of $4.09 billion. During the same quarter in the previous year, the firm posted $4.82 earnings per share. The business’s revenue was up 20.5% compared to the same quarter last year. On average, equities analysts predict that ServiceNow will post 2.14 earnings per share for the current fiscal year.

Insider Activity at ServiceNow

In related news, insider Jacqueline Canney sold 7,847 shares of the stock in a transaction that occurred on Friday, August 28th. The stock was sold at an average price of $138.00, for a total value of $1,082,886.00. Following the completion of the transaction, the insider directly owned 30,042 shares in the company, valued at approximately $4,145,796. This represents a 20.71% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul Fipps sold 2,034 shares of the firm’s stock in a transaction on Monday, August 31st. The stock was sold at an average price of $147.87, for a total value of $300,767.58. Following the sale, the insider directly owned 18,305 shares of the company’s stock, valued at approximately $2,706,760.35. This trade represents a 10.00% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders have sold 14,081 shares of company stock worth $1,937,904. Insiders own 0.34% of the company’s stock.

Institutional Trading of ServiceNow

Several institutional investors and hedge funds have recently bought and sold shares of NOW. BlackRock Inc. acquired a new stake in ServiceNow during the 2nd quarter valued at $9,536,615,000. State Street Corp boosted its position in shares of ServiceNow by 2.0% in the second quarter. State Street Corp now owns 49,038,218 shares of the information technology services provider’s stock worth $4,868,514,000 after buying an additional 979,726 shares during the period. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC boosted its position in shares of ServiceNow by 16.6% in the second quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 16,638,071 shares of the information technology services provider’s stock worth $1,651,828,000 after buying an additional 2,362,606 shares during the period. Amundi grew its holdings in shares of ServiceNow by 60.9% during the first quarter. Amundi now owns 11,479,098 shares of the information technology services provider’s stock valued at $1,200,140,000 after buying an additional 4,346,722 shares in the last quarter. Finally, Bank of New York Mellon Corp grew its holdings in shares of ServiceNow by 6.5% during the first quarter. Bank of New York Mellon Corp now owns 8,526,931 shares of the information technology services provider’s stock valued at $891,491,000 after buying an additional 518,263 shares in the last quarter. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow’s expanding customer base, steady revenue growth and accelerating demand for AI-driven workflow solutions support the bullish case. The company has also demonstrated more consistent top-line growth than UiPath, with no sequential revenue declines reported over the past two years. Why ServiceNow Stock Is a Buy Now ServiceNow vs. UiPath: Consistent Revenue Growth
• Positive Sentiment: The Control Tower Alliance, formed with partners including OpenAI, NVIDIA, AWS, Cisco and Anthropic, strengthens ServiceNow’s position in enterprise AI governance. Expanded work with OpenAI, Google Cloud and Hewlett Packard Enterprise could create additional demand for AI workflows, security and support products. ServiceNow Rolls Out Control Tower Alliance
• Positive Sentiment: Some analysts view the post-earnings decline as a buying opportunity, citing ServiceNow’s growth outlook, cash-generation potential and long-term AI opportunity. ServiceNow: The Post-Earnings Dip Is a Major Opportunity
• Neutral Sentiment: Compared with Adobe, ServiceNow offers faster revenue growth through AI-powered workflow automation and enterprise integrations, but Adobe remains more profitable. This highlights both NOW’s growth appeal and its premium valuation risk. Adobe vs. ServiceNow
• Negative Sentiment: The main pressure came from the earnings reaction: quarterly revenue of $4.11 billion exceeded expectations slightly, but EPS missed estimates, while increased investments to accelerate AI adoption and business-model changes caused a notable decline in operating margins. Top 5 Analyst Questions From ServiceNow’s Q3 Earnings Call
• Negative Sentiment: Broader concerns that agentic AI could reduce the value of seat-based software subscriptions have intensified growth and valuation fears across the software sector, making ServiceNow a prominent test case for the theme. ServiceNow and Agentic-AI Software Concerns

About ServiceNow

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.