a.k.a. Brands (NYSE:AKA – Get Free Report) and O’Reilly Automotive (NASDAQ:ORLY – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, profitability, institutional ownership and earnings.
Profitability
This table compares a.k.a. Brands and O’Reilly Automotive’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| a.k.a. Brands | -4.43% | -20.93% | -5.17% |
| O’Reilly Automotive | 14.27% | -188.24% | 15.83% |
Analyst Ratings
This is a summary of recent recommendations and price targets for a.k.a. Brands and O’Reilly Automotive, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| a.k.a. Brands | 1 | 2 | 1 | 0 | 2.00 |
| O’Reilly Automotive | 0 | 3 | 16 | 1 | 2.90 |
a.k.a. Brands currently has a consensus price target of $19.00, indicating a potential upside of 86.64%. O’Reilly Automotive has a consensus price target of $107.89, indicating a potential upside of 22.44%. Given a.k.a. Brands’ higher possible upside, analysts clearly believe a.k.a. Brands is more favorable than O’Reilly Automotive.
Earnings and Valuation
This table compares a.k.a. Brands and O’Reilly Automotive”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| a.k.a. Brands | $600.21 million | 0.19 | -$31.43 million | ($2.48) | -4.10 |
| O’Reilly Automotive | $17.78 billion | 4.01 | $2.54 billion | $3.26 | 27.03 |
O’Reilly Automotive has higher revenue and earnings than a.k.a. Brands. a.k.a. Brands is trading at a lower price-to-earnings ratio than O’Reilly Automotive, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
55.3% of a.k.a. Brands shares are held by institutional investors. Comparatively, 85.0% of O’Reilly Automotive shares are held by institutional investors. 18.2% of a.k.a. Brands shares are held by insiders. Comparatively, 0.8% of O’Reilly Automotive shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Risk and Volatility
a.k.a. Brands has a beta of 1.38, meaning that its share price is 38% more volatile than the S&P 500. Comparatively, O’Reilly Automotive has a beta of 0.54, meaning that its share price is 46% less volatile than the S&P 500.
Summary
O’Reilly Automotive beats a.k.a. Brands on 11 of the 15 factors compared between the two stocks.
About a.k.a. Brands
a.k.a. Brands Holding Corp. operates a portfolio of online fashion brands in the United States, Australia, and internationally. The company offers streetwear apparel, dresses, tops, bottoms, shoes, headwear, and accessories through its online stores under the Princess Polly, Petal & Pup, Culture Kings, and mnml brands. It also operates physical stores under the Culture Kings brand. The company was founded in 2018 and is headquartered in San Francisco, California.
About O’Reilly Automotive
O’Reilly Automotive, Inc., together with its subsidiaries, operates as a retailer and supplier of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States, Puerto Rico, and Mexico. The company provides new and remanufactured automotive hard parts and maintenance items, such as alternators, batteries, brake system components, belts, chassis parts, driveline parts, engine parts, fuel pumps, hoses, starters, temperature control, water pumps, antifreeze, appearance products, engine additives, filters, fluids, lighting products, and oil and wiper blades; and accessories, including floor mats, seat covers, and truck accessories. It also offers auto body paint and related materials, automotive tools, and professional service provider service equipment. In addition, the company provide enhanced services and programs comprising used oil, oil filter, and battery recycling; battery, wiper, and bulb replacement; battery diagnostic testing; electrical and module testing; check engine light code extraction; loaner tool program; drum and rotor resurfacing; custom hydraulic hoses; and professional paint shop mixing and related materials. Further, it offers do-it-yourself and professional service for domestic and imported automobiles, vans, and trucks. The company was founded in 1957 and is headquartered in Springfield, Missouri.
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