3,120 Shares of Salesforce Inc. $CRM Acquired by Northern Financial Advisors Inc

Northern Financial Advisors Inc acquired a new position in Salesforce Inc. (NYSE:CRM) in the third quarter, Holdings Channel.com reports. The institutional investor acquired 3,120 shares of the CRM provider’s stock, valued at approximately $716,000.

Several other hedge funds have also recently added to or reduced their stakes in the business. BlackRock Inc. acquired a new stake in Salesforce in the 2nd quarter valued at about $11,396,844,000. Arrowstreet Capital Limited Partnership grew its stake in shares of Salesforce by 130.2% in the 1st quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider’s stock worth $2,363,096,000 after purchasing an additional 7,160,302 shares during the last quarter. Bank of America Corp DE bought a new stake in shares of Salesforce in the 2nd quarter worth approximately $1,914,086,000. Legal & General Group Plc bought a new stake in shares of Salesforce in the 2nd quarter worth approximately $927,332,000. Finally, Bank of New York Mellon Corp acquired a new stake in Salesforce during the second quarter valued at approximately $844,928,000. Institutional investors own 80.43% of the company’s stock.

Insider Transactions at Salesforce

In other news, Director David Blair Kirk bought 4,176 shares of the firm’s stock in a transaction that occurred on Friday, September 18th. The shares were acquired at an average cost of $239.33 per share, with a total value of $999,442.08. Following the completion of the transaction, the director directly owned 18,748 shares in the company, valued at $4,486,958.84. This represents a 28.66% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Craig Conway sold 4,500 shares of Salesforce stock in a transaction on Friday, September 4th. The stock was sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the sale, the director owned 5,437 shares in the company, valued at $1,416,936.57. This represents a 45.29% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 3.50% of the stock is currently owned by corporate insiders.

Salesforce Stock Down 1.0%

Salesforce stock opened at $228.56 on Friday. The company has a market capitalization of $188.10 billion, a P/E ratio of 20.84, a P/E/G ratio of 1.04 and a beta of 1.26. The firm’s fifty day simple moving average is $238.94 and its 200-day simple moving average is $198.88. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 1.02. Salesforce Inc. has a 1-year low of $146.32 and a 1-year high of $269.11.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.27 by $2.63. The business had revenue of $11.35 billion during the quarter, compared to the consensus estimate of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. Salesforce’s quarterly revenue was up 10.8% compared to the same quarter last year. During the same period in the prior year, the firm earned $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Sell-side analysts forecast that Salesforce Inc. will post 12.82 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, October 8th. Investors of record on Thursday, September 17th were paid a dividend of $0.44 per share. The ex-dividend date was Thursday, September 17th. This represents a $1.76 annualized dividend and a yield of 0.8%. Salesforce’s dividend payout ratio is presently 16.04%.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce signed a definitive agreement to acquire Rune Technologies, a defense-technology company. The deal supports Salesforce’s push into military and government applications, potentially expanding its addressable market and adding a specialized technology platform. Financial terms were not disclosed. Salesforce Signs Definitive Agreement to Acquire Rune Technologies
• Positive Sentiment: TPM Holdings completed an 18-month realignment centered on Salesforce CRM and artificial intelligence for the architecture, engineering and construction industries. Its combination of TrebleHook and The Hunley Group could expand Salesforce-based implementations and demonstrate growing demand for industry-specific AI tools. TPM Holdings Accelerates Investment in AI and Salesforce CRM
• Positive Sentiment: Several analyst and investment articles describe Salesforce as a potential AI rebound candidate, citing autonomous AI agents, improving monetization, strong free cash flow and its leadership in customer relationship management. These views may support longer-term sentiment, although they are not new company guidance. AI Comeback Story Article
• Neutral Sentiment: Salesforce’s earnings report is approaching, making upcoming revenue growth, AI adoption, margins and forward guidance the main near-term catalysts. The company’s latest reported quarter included revenue of $11.35 billion and adjusted earnings that exceeded consensus estimates. Salesforce Earnings Preview
• Negative Sentiment: Salesforce declined in sympathy with ServiceNow, Fortinet and other software stocks after investors focused on slower contracted-revenue growth despite earnings beats and higher AI targets. The reaction has renewed concerns about enterprise-software demand, AI monetization timelines and elevated sector valuations. ServiceNow Results Dent Software Stocks

Analyst Upgrades and Downgrades

CRM has been the topic of a number of recent research reports. Bank of America upgraded Salesforce from an “underperform” rating to a “buy” rating and lifted their target price for the stock from $160.00 to $285.00 in a report on Monday, October 12th. Freedom Broker increased their price target on shares of Salesforce from $230.00 to $295.00 and gave the stock a “buy” rating in a research report on Thursday, September 17th. Wall Street Zen cut shares of Salesforce from a “buy” rating to a “hold” rating in a report on Saturday, August 1st. UBS Group reaffirmed a “buy” rating on shares of Salesforce in a research report on Friday, September 11th. Finally, Cantor Fitzgerald reissued an “overweight” rating and set a $300.00 target price on shares of Salesforce in a research note on Wednesday, October 21st. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, thirteen have given a Hold rating and three have given a Sell rating to the company’s stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $278.98.

Salesforce Profile

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.