Head-To-Head Comparison: Lifevantage (LFVN) & Its Rivals

Lifevantage (NASDAQ:LFVN) is one of 55 publicly-traded companies in the “Personal Care Products” industry, but how does it compare to its competitors? We will compare Lifevantage to related companies based on the strength of its risk, dividends, analyst recommendations, earnings, institutional ownership, profitability and valuation.

Risk & Volatility

Lifevantage has a beta of 0.68, indicating that its share price is 32% less volatile than the S&P 500. Comparatively, Lifevantage’s competitors have a beta of 0.80, indicating that their average share price is 20% less volatile than the S&P 500.

Insider and Institutional Ownership

35.3% of Lifevantage shares are held by institutional investors. Comparatively, 47.9% of shares of all “Personal Care Products” companies are held by institutional investors. 13.6% of Lifevantage shares are held by company insiders. Comparatively, 11.7% of shares of all “Personal Care Products” companies are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Lifevantage and its competitors gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Lifevantage	$182.59 million	$5.07 million	14.70
Lifevantage Competitors	$8.27 billion	$1.11 billion	11.63

Lifevantage’s competitors have higher revenue and earnings than Lifevantage. Lifevantage is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Lifevantage and its competitors, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lifevantage	1	2	0	0	1.67
Lifevantage Competitors	894	2915	3639	226	2.42

Lifevantage presently has a consensus price target of $5.50, suggesting a potential downside of 6.46%. As a group, “Personal Care Products” companies have a potential downside of 0.29%. Given Lifevantage’s competitors stronger consensus rating and higher possible upside, analysts clearly believe Lifevantage has less favorable growth aspects than its competitors.

Profitability

This table compares Lifevantage and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Lifevantage	2.78%	21.56%	11.62%
Lifevantage Competitors	-5.60%	-65.81%	-0.33%

Dividends

Lifevantage pays an annual dividend of $0.20 per share and has a dividend yield of 3.4%. Lifevantage pays out 50.0% of its earnings in the form of a dividend. As a group, “Personal Care Products” companies pay a dividend yield of 3.8% and pay out 47.9% of their earnings in the form of a dividend. Lifevantage has increased its dividend for 3 consecutive years. Lifevantage lags its competitors as a dividend stock, given its lower dividend yield and higher payout ratio.

Summary

Lifevantage competitors beat Lifevantage on 10 of the 15 factors compared.

Lifevantage Company Profile

LifeVantage Corporation engages in the identification, research, development, formulation, and sale of advanced nutrigenomic activators, dietary supplements, nootropics, pre- and pro-biotics, weight management, skin and hair care, bath and body, and targeted relief products. It offers Protandim, a dietary supplement; LifeVantage Omega+, a dietary supplement that combines DHA and EPA Omega-3 fatty acids, Omega-7 fatty acids, and vitamin D3; LifeVantage ProBio, a dietary supplement to support gut health; PhysIQ, a weight management system; LifeVantage IC Bright, a supplement to support eye and brain health, reduce eye fatigue and strain, supports cognitive functions, and support normal sleep patterns; Petandim for Dogs, a supplement to combat oxidative stress in dogs; and Axio, a nootropic energy drink mix. The company also provides anti-aging skin care products, including liquid collagen, facial cleansers, perfecting lotions, eye serums, anti-aging creams, hand creams, beauty serum, as well as hair care products, such as invigorating shampoos, nourishing conditioners, and scalp serums under the LifeVantage TrueScience brand name. In addition, it offers bath and body, and targeted relief products, such as body lotion, body wash, body butter, deodorant, soothing balm, and body rub under the TrueScience brand name. It sells its products through its website and network of independent distributors in the United States, Mexico, Japan, Australia, Hong Kong, Canada, Thailand, the United Kingdom, the Netherlands, Germany, Taiwan, Austria, Spain, Ireland, Belgium, New Zealand, Singapore, and the Philippines. The company was founded in 2003 and is headquartered in Lehi, Utah.