Harley-Davidson (NYSE:HOG) Given New $25.00 Price Target at Wells Fargo & Company

Harley-Davidson (NYSE:HOG) had its price target raised by Wells Fargo & Company from $20.00 to $25.00 in a report released on Friday,Benzinga reports. Wells Fargo & Company currently has an underweight rating on the stock.

Several other equities analysts have also weighed in on HOG. Robert W. Baird raised their target price on Harley-Davidson from $28.00 to $30.00 and gave the stock a “neutral” rating in a report on Friday, July 24th. Griffin Securities set a $33.00 price objective on shares of Harley-Davidson in a report on Monday, August 17th. Weiss Ratings raised Harley-Davidson from a “hold (c-)” rating to a “hold (c)” rating in a research report on Friday, October 23rd. Loop Capital raised Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 target price on the stock in a research report on Monday, July 20th. Finally, Bank of America reissued a “buy” rating and issued a $35.00 price objective on shares of Harley-Davidson in a research report on Friday. One research analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating, four have given a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat, Harley-Davidson has an average rating of “Moderate Buy” and a consensus price target of $29.91.

Harley-Davidson Stock Up 2.4%

Shares of HOG opened at $31.06 on Friday. The business’s 50 day simple moving average is $27.21 and its 200-day simple moving average is $23.96. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.97 and a quick ratio of 1.70. The company has a market capitalization of $3.23 billion, a P/E ratio of -29.03, a PEG ratio of 8.48 and a beta of 1.30. Harley-Davidson has a one year low of $17.09 and a one year high of $31.23.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings results on Thursday, October 29th. The company reported $0.40 earnings per share for the quarter, missing analysts’ consensus estimates of $0.47 by ($0.07). The company had revenue of $1.08 billion during the quarter, compared to analyst estimates of $1.07 billion. Harley-Davidson had a negative net margin of 3.31% and a negative return on equity of 4.26%. The business’s revenue for the quarter was down 19.3% on a year-over-year basis. During the same period in the prior year, the business earned $3.10 EPS. As a group, sell-side analysts predict that Harley-Davidson will post 0.66 EPS for the current fiscal year.

Harley-Davidson Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Tuesday, September 29th. Shareholders of record on Tuesday, September 15th were given a dividend of $0.1875 per share. The ex-dividend date was Tuesday, September 15th. This represents a $0.75 annualized dividend and a yield of 2.4%. Harley-Davidson’s dividend payout ratio (DPR) is 46.01%.

Insiders Place Their Bets

In other news, CEO Artie Starrs acquired 10,000 shares of Harley-Davidson stock in a transaction dated Monday, August 10th. The stock was bought at an average price of $25.89 per share, for a total transaction of $258,900.00. Following the completion of the acquisition, the chief executive officer directly owned 25,000 shares in the company, valued at approximately $647,250. The trade was a 66.67% increase in their position. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CAO Gayle Littleton bought 7,500 shares of the firm’s stock in a transaction dated Tuesday, August 11th. The stock was purchased at an average cost of $26.38 per share, for a total transaction of $197,850.00. Following the transaction, the chief accounting officer directly owned 7,500 shares of the company’s stock, valued at $197,850. The trade was a ∞ increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders sold 4,667 shares of company stock worth $119,423 over the last three months. Insiders own 0.97% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently bought and sold shares of the stock. VIRGINIA RETIREMENT SYSTEMS ET Al boosted its holdings in shares of Harley-Davidson by 4.0% in the 3rd quarter. VIRGINIA RETIREMENT SYSTEMS ET Al now owns 122,400 shares of the company’s stock valued at $2,990,000 after purchasing an additional 4,700 shares in the last quarter. Roman Butler Fullerton & Co. acquired a new position in Harley-Davidson in the third quarter valued at $235,000. RWC Asset Management LLP acquired a new stake in Harley-Davidson during the third quarter worth approximately $19,292,000. Root Financial Partners LLC bought a new stake in Harley-Davidson in the 3rd quarter valued at about $37,000. Finally, Nisa Investment Advisors LLC raised its position in shares of Harley-Davidson by 3.4% during the third quarter. Nisa Investment Advisors LLC now owns 96,976 shares of the company’s stock worth $2,369,000 after purchasing an additional 3,208 shares during the period. Institutional investors and hedge funds own 85.10% of the company’s stock.

More Harley-Davidson News

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Raised 2026 outlook: Harley-Davidson raised its full-year guidance for both Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS) for the second time this year. Full-year motorcycle retail sales and wholesale shipments are now projected at 135,500–139,000 units. Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance
• Positive Sentiment: Improving retail demand: North American retail motorcycle sales rose 9% year over year in the third quarter, accelerating from 3% growth in the prior quarter. Global retail sales increased 5%, while dealer inventory ended the quarter 26% below the year-earlier level. Harley-Davidson Lifts 2026 Outlook
• Positive Sentiment: Positive analyst action and options activity: Citigroup raised its price target from $33 to $37 and initiated a “buy” rating. Traders also purchased 3,586 call options, roughly 225% above average volume, signaling increased bullish speculative interest.
• Positive Sentiment: Shareholder returns: Harley-Davidson returned $110 million to shareholders during the quarter, including $91 million in share repurchases and $19 million in dividends.
• Neutral Sentiment: Board changes: The company appointed two new independent directors, potentially supporting governance and strategic oversight.
• Negative Sentiment: Quarterly earnings missed expectations: Adjusted diluted EPS was $0.40, below the roughly $0.44–$0.47 analyst consensus. Revenue declined year over year, while HDMC shipments fell 8% to 33,616 units. Harley-Davidson Q3 Earnings and Revenues Miss Estimates
• Negative Sentiment: Profitability weakened sharply: Net income attributable to Harley-Davidson fell to $43 million from $377 million a year earlier, reflecting a difficult comparison and lower HDFS earnings. Wells Fargo raised its target from $20 to $25 but maintained an “underweight” rating, highlighting continued downside risk.

About Harley-Davidson

Harley-Davidson, Inc is a Milwaukee-based company that designs, manufactures and sells heavyweight motorcycles. Its product portfolio includes touring, cruiser, standard and adventure-touring motorcycles sold under the Harley-Davidson brand, as well as electric motorcycles offered through its LiveWire business.

The company also provides motorcycle parts, accessories, apparel and related merchandise. Through Harley-Davidson Financial Services, it offers financing and insurance products to motorcycle dealers and retail customers in supported markets.