Krispy Kreme (NASDAQ:DNUT – Get Free Report) and Genius Sports (NYSE:GENI – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, institutional ownership, valuation and risk.
Profitability
This table compares Krispy Kreme and Genius Sports’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Krispy Kreme | -6.16% | -1.17% | -0.31% |
| Genius Sports | -22.99% | -23.83% | -12.68% |
Analyst Recommendations
This is a breakdown of recent recommendations for Krispy Kreme and Genius Sports, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Krispy Kreme | 3 | 0 | 1 | 0 | 1.50 |
| Genius Sports | 1 | 3 | 15 | 1 | 2.80 |
Krispy Kreme presently has a consensus price target of $4.33, suggesting a potential upside of 53.66%. Genius Sports has a consensus price target of $11.25, suggesting a potential upside of 77.58%. Given Genius Sports’ stronger consensus rating and higher possible upside, analysts clearly believe Genius Sports is more favorable than Krispy Kreme.
Valuation and Earnings
This table compares Krispy Kreme and Genius Sports”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Krispy Kreme | $1.52 billion | 0.32 | -$515.77 million | ($0.56) | -5.04 |
| Genius Sports | $669.49 million | 2.33 | -$111.58 million | ($0.68) | -9.32 |
Genius Sports has lower revenue, but higher earnings than Krispy Kreme. Genius Sports is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Krispy Kreme has a beta of 1.25, suggesting that its stock price is 25% more volatile than the S&P 500. Comparatively, Genius Sports has a beta of 1.91, suggesting that its stock price is 91% more volatile than the S&P 500.
Institutional & Insider Ownership
81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 81.9% of Genius Sports shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by company insiders. Comparatively, 16.6% of Genius Sports shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Summary
Genius Sports beats Krispy Kreme on 9 of the 15 factors compared between the two stocks.
About Krispy Kreme
Krispy Kreme, Inc., together with its subsidiaries, produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally. The company operates through three segments: U.S., International, and Market Development. The company offers doughnut experiences through hot light theater and fresh shops, delivered fresh daily branded cabinets and merchandising units within grocery and convenience stores, quick service restaurants, club memberships, drug stores, and ecommerce, as well as through its branded sweet treat line comprising Krispy Kreme branded sweet treats. It also provides cookies under the Insomnia Cookies brand, cookie cakes, ice cream, cookie-wiches, and brownies; and operates Krispy Kreme company-owned shops and franchise shops. The company was formerly known as Krispy Kreme Doughnuts, Inc. and changed its name to Krispy Kreme, Inc. in May 2021. Krispy Kreme, Inc. was founded in 1937 and is based in Charlotte, North Carolina.
About Genius Sports
Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns, such as data-driven personalized ad creative; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company was founded in 2001 and is headquartered in London, the United Kingdom.
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