XXI Wealth LLC Buys New Holdings in Salesforce Inc. $CRM

XXI Wealth LLC purchased a new stake in Salesforce Inc. (NYSE:CRM) in the third quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor purchased 2,849 shares of the CRM provider’s stock, valued at approximately $654,000.

Several other hedge funds and other institutional investors have also recently made changes to their positions in the stock. BlackRock Inc. purchased a new stake in Salesforce in the 2nd quarter valued at $11,396,844,000. Bank of America Corp DE acquired a new stake in shares of Salesforce in the 2nd quarter worth $1,914,086,000. Arrowstreet Capital Limited Partnership raised its holdings in shares of Salesforce by 130.2% during the 1st quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider’s stock worth $2,363,096,000 after acquiring an additional 7,160,302 shares during the period. Legal & General Group Plc purchased a new position in shares of Salesforce during the 2nd quarter worth $927,332,000. Finally, Bank of New York Mellon Corp acquired a new position in shares of Salesforce during the 2nd quarter valued at about $844,928,000. Institutional investors and hedge funds own 80.43% of the company’s stock.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce’s AI products are reportedly growing at triple-digit rates, while its Agentforce platform and more than $14 billion in annual free cash flow could support profitable expansion. The company’s valuation may look attractive if AI adoption accelerates. Salesforce Is Betting Big on AI. The Payoff Could Be Bigger Than Investors Expect
• Positive Sentiment: Cantor Fitzgerald reaffirmed an “Overweight” rating, indicating continued confidence in Salesforce’s growth outlook and AI transition. Salesforce Stock Rating Reaffirmed as Overweight
• Positive Sentiment: The $5.66 billion Braze purchase could expand Salesforce’s customer-engagement capabilities and strengthen its push from AI defense toward a broader autonomous-agent strategy. Salesforce’s $5.6B Braze Buyout
• Neutral Sentiment: Investor comparisons with Adobe, Arista Networks and Snowflake highlight Salesforce’s CRM leadership, focus on profitable growth and AI-agent pivot, but do not represent new company-specific developments. Salesforce vs. Snowflake
• Negative Sentiment: Investors may be concerned that the Braze acquisition’s $5.66 billion price will increase integration risk and pressure near-term returns. Questions about contracts, pricing and customer impact could temper enthusiasm for the deal. Salesforce to Buy Braze for $5.66B

Insider Buying and Selling

In other Salesforce news, Director Craig Conway sold 4,500 shares of the company’s stock in a transaction on Friday, September 4th. The stock was sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the transaction, the director directly owned 5,437 shares in the company, valued at $1,416,936.57. This represents a 45.29% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, Director David Blair Kirk purchased 4,176 shares of the stock in a transaction dated Friday, September 18th. The shares were purchased at an average price of $239.33 per share, with a total value of $999,442.08. Following the completion of the transaction, the director owned 18,748 shares of the company’s stock, valued at approximately $4,486,958.84. This trade represents a 28.66% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Company insiders own 3.50% of the company’s stock.

Salesforce Trading Down 0.6%

CRM traded down $1.50 on Friday, hitting $248.79. The company had a trading volume of 5,840,500 shares, compared to its average volume of 8,129,057. The company’s fifty day moving average price is $236.30 and its 200 day moving average price is $196.88. Salesforce Inc. has a 1 year low of $146.32 and a 1 year high of $269.11. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 1.02. The firm has a market cap of $204.76 billion, a P/E ratio of 22.68, a PEG ratio of 1.14 and a beta of 1.26.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, topping the consensus estimate of $3.27 by $2.63. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The company had revenue of $11.35 billion during the quarter, compared to analyst estimates of $11.33 billion. During the same quarter last year, the firm posted $2.91 earnings per share. Salesforce’s revenue was up 10.8% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, equities analysts expect that Salesforce Inc. will post 12.82 earnings per share for the current year.

Salesforce Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, October 8th. Investors of record on Thursday, September 17th were given a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, September 17th. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.7%. Salesforce’s dividend payout ratio (DPR) is presently 16.04%.

Wall Street Analyst Weigh In

A number of brokerages recently issued reports on CRM. Stephens reissued an “equal weight” rating and issued a $289.00 price objective on shares of Salesforce in a report on Friday, September 18th. Susquehanna initiated coverage on shares of Salesforce in a research note on Wednesday, July 1st. They set a “neutral” rating on the stock. Phillip Securities lowered shares of Salesforce from a “buy” rating to a “hold” rating and decreased their target price for the company from $253.00 to $166.00 in a report on Monday, June 29th. Mizuho increased their price target on shares of Salesforce from $265.00 to $280.00 and gave the company an “outperform” rating in a research note on Wednesday, September 16th. Finally, Erste Group Bank raised shares of Salesforce from a “hold” rating to a “buy” rating in a research note on Wednesday, August 5th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, thirteen have given a Hold rating and three have given a Sell rating to the company’s stock. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $278.98.

Salesforce Company Profile

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.