Head-To-Head Analysis: Phoenix New Media (NYSE:FENG) vs. So-Young International (NASDAQ:SY)

So-Young International (NASDAQ:SY) and Phoenix New Media (NYSE:FENG) are both small-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, profitability, risk, earnings, analyst recommendations, dividends and valuation.

Analyst Recommendations

This is a summary of current ratings and recommmendations for So-Young International and Phoenix New Media, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
So-Young International	1	0	0	0	1.00
Phoenix New Media	1	0	0	0	1.00

Institutional and Insider Ownership

35.3% of So-Young International shares are held by institutional investors. Comparatively, 6.3% of Phoenix New Media shares are held by institutional investors. 16.7% of So-Young International shares are held by insiders. Comparatively, 10.9% of Phoenix New Media shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares So-Young International and Phoenix New Media’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
So-Young International	-13.62%	-13.65%	-8.52%
Phoenix New Media	3.62%	2.78%	1.87%

Earnings & Valuation

This table compares So-Young International and Phoenix New Media”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
So-Young International	$217.84 million	0.98	-$34.65 million	($0.34)	-6.21
Phoenix New Media	$109.47 million	0.15	$50,000.00	$0.36	3.88

Phoenix New Media has lower revenue, but higher earnings than So-Young International. So-Young International is trading at a lower price-to-earnings ratio than Phoenix New Media, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

So-Young International has a beta of 2.03, suggesting that its stock price is 103% more volatile than the S&P 500. Comparatively, Phoenix New Media has a beta of -0.18, suggesting that its stock price is 118% less volatile than the S&P 500.

About So-Young International

So-Young International Inc. operates an online platform for consumption healthcare services in the People's Republic of China. The company offers So-Young Mobile App that offers users medical aesthetic knowledge and experience to reach an informed medical aesthetic treatment decision and make reservations for treatment with medical professionals and medical aesthetic institutions; So-Young Beauty which provides similar interfaces and functions as the mobile app, as well as serves as additional access points to the platform; and medical aesthetic community content through its website soyoung.com. It provides content in various media formats on its online platform generated by users, including professional generated, content from in-house editorial team that shares opinions on specific new medical procedures and trends; user generated content comprising Beauty Diaries that provides details about medical institution, doctor, price, and other information on the treatment; professional user generated, contents from the medical aesthetic influencers; and doctor generated, content from doctors to generate knowledge. In addition, the company offers consumption healthcare services, including dermatology, dentistry and orthodontics, physical examinations, gynecology, and postnatal care; reservation services; and software as a service. Further, it engages in research and development, production, sales, and agency of laser and other optoelectronic medical beauty equipment; manufacture and sells light therapy device, surgical laser device and other equipment; internet information and technology advisory; online medical treatment and consultation; management consulting; internet culture; micro finance services, as well as sells cosmetics products. The company was founded in 2013 and is headquartered in Beijing, China.

About Phoenix New Media

Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates through two segments, Net Advertising Services and Paid Services. It offers content and services through PC channel, mobile channel, and telecom operators, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, finance, video, automobiles, technology, entertainment, military, real estate, fashion, and sport; and offers interactive services, including comments posting and user surveys. Its mobile channel consists of ifeng News, a news application that provides newsfeeds and other contents in the form of text, image, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. In addition, Phoenix New Media Limited offers mobile newspaper, mobile video, and mobile game services, as well as wireless value-added services. The company was incorporated in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.