PSQ (NYSE:PSQH – Get Free Report) and Shutterstock (NYSE:SSTK – Get Free Report) are both small-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, analyst recommendations, valuation and institutional ownership.
Earnings & Valuation
This table compares PSQ and Shutterstock”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PSQ | $18.22 million | 0.55 | -$36.61 million | ($10.99) | -0.27 |
| Shutterstock | $901.29 million | 0.19 | $45.50 million | ($5.65) | -0.82 |
Shutterstock has higher revenue and earnings than PSQ. Shutterstock is trading at a lower price-to-earnings ratio than PSQ, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares PSQ and Shutterstock’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PSQ | -132.73% | -284.61% | -52.34% |
| Shutterstock | -22.87% | 13.61% | 5.49% |
Volatility and Risk
PSQ has a beta of 0.54, indicating that its share price is 46% less volatile than the S&P 500. Comparatively, Shutterstock has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500.
Insider & Institutional Ownership
17.3% of PSQ shares are held by institutional investors. Comparatively, 82.8% of Shutterstock shares are held by institutional investors. 12.2% of PSQ shares are held by insiders. Comparatively, 32.3% of Shutterstock shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for PSQ and Shutterstock, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PSQ | 1 | 0 | 1 | 0 | 2.00 |
| Shutterstock | 1 | 1 | 1 | 0 | 2.00 |
PSQ presently has a consensus price target of $52.50, suggesting a potential upside of 1,679.66%. Shutterstock has a consensus price target of $7.00, suggesting a potential upside of 52.01%. Given PSQ’s higher possible upside, equities analysts plainly believe PSQ is more favorable than Shutterstock.
Summary
Shutterstock beats PSQ on 9 of the 12 factors compared between the two stocks.
About PSQ
PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.
About Shutterstock
Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage. It also provides 3 dimensional models consisting of 3D models used in various industries, such as advertising, media and video production, gaming, retail, education, design, and architecture; and generative AI content comprising images generated from algorithms trained with ethically sourced content. The company offers its services under the Shutterstock, Pond5, TurboSquid, PicMonkey, PremiumBeat, Splash News, Bigstock, and Offset brand names. In addition, it operates a collection of graphics interchange format visuals and stickers that supplies casual conversational content. The company serves corporate professionals and organizations, media and broadcast companies, and small and medium-sized businesses, and individual creators through digital, live sales, and client management channels. Shutterstock, Inc. was founded in 2003 and is headquartered in New York, New York.
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