Insider Selling: Roku (NASDAQ:ROKU) CFO Sells $1,069,880.00 in Stock

Roku, Inc. (NASDAQ:ROKU) CFO Dan Jedda sold 7,000 shares of the stock in a transaction on Thursday, October 15th. The shares were sold at an average price of $152.84, for a total transaction of $1,069,880.00. Following the completion of the sale, the chief financial officer directly owned 67,811 shares of the company’s stock, valued at approximately $10,364,233.24. This trade represents a 9.36% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Dan Jedda also recently made the following trade(s):

• On Tuesday, September 15th, Dan Jedda sold 7,000 shares of Roku stock. The stock was sold at an average price of $156.81, for a total transaction of $1,097,670.00.
• On Monday, August 17th, Dan Jedda sold 7,000 shares of Roku stock. The stock was sold at an average price of $157.11, for a total transaction of $1,099,770.00.

Roku Stock Performance

Shares of ROKU opened at $157.78 on Thursday. The company has a 50-day simple moving average of $155.11 and a 200-day simple moving average of $138.86. The firm has a market capitalization of $23.42 billion, a P/E ratio of 64.58 and a beta of 2.05. Roku, Inc. has a 52 week low of $78.53 and a 52 week high of $159.89.

Roku (NASDAQ:ROKU) last released its earnings results on Thursday, August 6th. The company reported $1.08 earnings per share for the quarter, beating the consensus estimate of $0.61 by $0.47. Roku had a net margin of 6.82% and a return on equity of 13.73%. The business had revenue of $1.35 billion during the quarter, compared to analysts’ expectations of $1.30 billion. During the same quarter last year, the company earned $0.07 earnings per share. The firm’s revenue was up 21.9% on a year-over-year basis. As a group, equities analysts forecast that Roku, Inc. will post 2.97 earnings per share for the current year.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku’s Howdy content studio acquired the BBC series The Walsh Sisters, adding premium programming to Roku’s content portfolio. More exclusive or original programming could support engagement, advertising and subscription opportunities. BBC Marian Keyes Show The Walsh Sisters Sells to Roku’s Howdy
• Positive Sentiment: Roku TVs are receiving favorable product reviews, including praise for the gaming performance of a higher-end model. Strong device capabilities can reinforce Roku’s TV platform presence and help drive household adoption. PCMag Roku TV Gaming Review
• Positive Sentiment: Analyst coverage from Zacks continues to identify Roku as a high-performing stock with strong earnings growth, improving estimates and business expansion as potential fourth-quarter catalysts. Zacks Analyst Blog Highlights Roku
• Positive Sentiment: Discounted Roku TVs, including a low-cost model promoted for football fans, may broaden consumer adoption and increase the installed base available to Roku’s advertising platform. Roku TV Football Fan Deal
• Positive Sentiment: Roku is emphasizing the expansion of sports fandom beyond live games into highlights, podcasts, creator content and documentaries. This broader viewing ecosystem could create additional engagement and targeted advertising opportunities. Roku Sports Fandom Strategy
• Neutral Sentiment: Roku will report third-quarter 2026 results after the market closes on November 2. The announcement may increase volatility as investors assess advertising growth, platform monetization and forward expectations. Roku Third-Quarter 2026 Earnings Date
• Neutral Sentiment: Entertainment coverage of Roku’s “Battle of the Streaming Stars” highlights the company’s programming and promotional activity, but provides limited direct evidence of near-term financial impact. Battle of the Streaming Stars Cast
• Negative Sentiment: CFO Dan Jedda sold 7,000 Roku shares for approximately $1.07 million, reducing his direct position by 9.36%. The transaction was made under a pre-arranged Rule 10b5-1 plan, which lessens its significance as a discretionary bearish signal, but it could modestly weigh on sentiment. Roku CFO Insider Share Sale

Institutional Investors Weigh In On Roku

A number of institutional investors have recently added to or reduced their stakes in the stock. Bayban lifted its position in shares of Roku by 1,300.0% during the 1st quarter. Bayban now owns 280 shares of the company’s stock worth $26,000 after buying an additional 260 shares during the period. CX Institutional boosted its stake in Roku by 44.1% in the 3rd quarter. CX Institutional now owns 281 shares of the company’s stock valued at $43,000 after buying an additional 86 shares in the last quarter. Elevation Wealth Partners LLC grew its position in Roku by 208.7% in the second quarter. Elevation Wealth Partners LLC now owns 318 shares of the company’s stock valued at $44,000 after acquiring an additional 215 shares during the period. Hilton Head Capital Partners LLC grew its position in Roku by 175.0% in the first quarter. Hilton Head Capital Partners LLC now owns 550 shares of the company’s stock valued at $52,000 after acquiring an additional 350 shares during the period. Finally, WPG Advisers LLC grew its position in Roku by 96.8% in the first quarter. WPG Advisers LLC now owns 561 shares of the company’s stock valued at $53,000 after acquiring an additional 276 shares during the period. 86.30% of the stock is owned by institutional investors and hedge funds.

Analyst Ratings Changes

Several brokerages have recently weighed in on ROKU. Wedbush reissued a “neutral” rating and set a $155.00 price objective on shares of Roku in a report on Thursday, September 24th. JPMorgan Chase & Co. started coverage on Roku in a research report on Monday, August 24th. They set a “neutral” rating and a $160.00 price objective on the stock. Guggenheim lowered Roku from a “buy” rating to a “neutral” rating and upped their target price for the company from $145.00 to $160.00 in a research note on Friday, August 7th. Wells Fargo & Company restated an “equal weight” rating and issued a $165.00 target price (down from $167.00) on shares of Roku in a research note on Friday, August 14th. Finally, Zacks Research raised Roku from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, August 11th. One analyst has rated the stock with a Strong Buy rating, seven have given a Buy rating and nineteen have given a Hold rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of “Hold” and an average target price of $156.17.

About Roku

Roku, Inc (NASDAQ: ROKU) operates a television streaming platform that connects consumers with digital entertainment. The company develops and licenses Roku OS, an operating system for smart televisions and streaming devices, and offers Roku-branded streaming players, Roku TVs, audio products and related accessories.

Roku also operates a platform business that distributes streaming content through its interface and supports content discovery, subscriptions and digital advertising. Its services include The Roku Channel, which provides a selection of ad-supported and premium entertainment, as well as tools that enable content providers and advertisers to reach streaming audiences.

Founded in 2002 by Anthony Wood, Roku initially became known for its streaming players and later expanded through partnerships with television manufacturers.