Hasbro (NASDAQ:HAS) Stock Price Expected to Rise, Citigroup Analyst Says

Hasbro (NASDAQ:HAS) had its price target hoisted by Citigroup from $117.00 to $137.00 in a report released on Wednesday, Benzinga reports. The brokerage currently has a “buy” rating on the stock. Citigroup’s price objective would indicate a potential upside of 22.00% from the stock’s current price.

Several other equities research analysts also recently weighed in on the stock. UBS Group set a $125.00 price target on shares of Hasbro in a research note on Wednesday. Wells Fargo & Company upped their target price on shares of Hasbro from $90.00 to $100.00 and gave the stock an “equal weight” rating in a research note on Wednesday. Jefferies Financial Group decreased their price target on Hasbro from $120.00 to $110.00 and set a “buy” rating for the company in a research report on Thursday, July 16th. JPMorgan Chase & Co. reduced their target price on shares of Hasbro from $125.00 to $111.00 and set an “overweight” rating for the company in a research report on Wednesday, July 22nd. Finally, DA Davidson dropped their price objective on shares of Hasbro from $100.00 to $95.00 and set a “neutral” rating on the stock in a report on Wednesday, July 22nd. Thirteen research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $114.07.

Hasbro Price Performance

Shares of NASDAQ:HAS traded up $2.77 during trading on Wednesday, hitting $112.29. 2,718,669 shares of the company were exchanged, compared to its average volume of 1,955,874. The business’s 50 day moving average is $92.67 and its 200-day moving average is $90.03. The company has a quick ratio of 1.46, a current ratio of 1.66 and a debt-to-equity ratio of 4.16. Hasbro has a 1-year low of $69.50 and a 1-year high of $113.05. The company has a market capitalization of $15.84 billion, a P/E ratio of 20.17, a price-to-earnings-growth ratio of 1.70 and a beta of 0.45.

Hasbro (NASDAQ:HAS) last posted its quarterly earnings data on Tuesday, October 20th. The company reported $2.90 earnings per share for the quarter, beating analysts’ consensus estimates of $1.86 by $1.04. Hasbro had a return on equity of 141.11% and a net margin of 15.97%. The business had revenue of $1.60 billion during the quarter, compared to the consensus estimate of $1.48 billion. During the same period in the prior year, the business posted $1.68 earnings per share. Hasbro’s quarterly revenue was up 15.0% on a year-over-year basis. Equities analysts forecast that Hasbro will post 6.14 earnings per share for the current year.

Insiders Place Their Bets

In other news, insider Timothy J. Kilpin sold 20,000 shares of the business’s stock in a transaction dated Tuesday, July 28th. The stock was sold at an average price of $93.12, for a total value of $1,862,400.00. Following the completion of the sale, the insider owned 54,229 shares of the company’s stock, valued at approximately $5,049,804.48. The trade was a 26.94% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider John Hight sold 3,186 shares of the firm’s stock in a transaction that occurred on Thursday, July 30th. The stock was sold at an average price of $93.71, for a total transaction of $298,560.06. Following the completion of the transaction, the insider owned 67,557 shares in the company, valued at $6,330,766.47. This represents a 4.50% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 50,472 shares of company stock valued at $4,736,533 over the last 90 days. Company insiders own 0.71% of the company’s stock.

Hedge Funds Weigh In On Hasbro

Hedge funds have recently made changes to their positions in the business. BlackRock Inc. bought a new position in Hasbro in the 2nd quarter worth $2,204,689,000. Bank of America Corp DE bought a new position in Hasbro in the 2nd quarter valued at approximately $289,258,000. Bank of New York Mellon Corp purchased a new stake in shares of Hasbro during the 2nd quarter valued at about $130,731,000. Deutsche Bank AG purchased a new stake in Hasbro during the second quarter valued at $89,467,000. Finally, Hsbc Holdings PLC purchased a new stake in shares of Hasbro in the 2nd quarter worth $66,071,000. 91.83% of the stock is owned by hedge funds and other institutional investors.

Hasbro News Roundup

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Q3 results exceeded expectations. Hasbro reported adjusted earnings of $2.90 per share, well above the $1.86 analyst consensus, while revenue rose 15% year over year to approximately $1.60 billion versus estimates of $1.48 billion. Net income increased to $394.5 million from $233.2 million a year earlier. Hasbro Reports Third Quarter 2026 Financial Results
• Positive Sentiment: Magic: The Gathering reached a record quarter. Revenue from the trading-card franchise rose 34% to $616.1 million, helping Wizards of the Coast and Digital Gaming revenue climb 31% to $747.2 million. The results reinforce the importance of Hasbro’s higher-growth gaming and licensing businesses. Hasbro Stock Surges as Magic Sales Top $600 Million
• Positive Sentiment: Management raised its 2026 forecast. Hasbro now expects constant-currency revenue growth of 7% to 9%, up from its prior 5% to 7% range, alongside higher margin and EBITDA expectations. The company also doubled its share-repurchase target, adding to the potential per-share benefit for investors. Hasbro Raises Outlook and Buyback Target
• Positive Sentiment: Analyst sentiment improved. BNP Paribas Exane reaffirmed its “outperform” rating and raised its price target to $127 from $116, implying further upside based on the cited share price.
• Neutral Sentiment: Hasbro maintained its quarterly dividend at $0.70 per share, or $2.80 annualized, with a stated yield of approximately 2.6%. The dividend supports the stock’s income appeal but was not a new increase.
• Negative Sentiment: Recent trading data cited by Quiver Quantitative showed insider selling without reported insider purchases over the past six months. While such sales may reflect personal or compensation-related decisions, they could temper enthusiasm at the stock’s elevated valuation.

About Hasbro

Hasbro, Inc is a global branded entertainment company that develops and markets toys, games, entertainment experiences and consumer products. Its portfolio includes well-known brands such as Monopoly, Play-Doh, Transformers, Nerf, My Little Pony, Dungeons & Dragons and Magic: The Gathering.

The company serves consumers through a range of channels, including retail, e-commerce, digital gaming, entertainment content and licensing. Hasbro also works with third-party partners to extend its brands into film and television, apparel, publishing and other consumer products.