Creative Realities (NASDAQ:CREX – Get Free Report) and Dolphin Entertainment (NASDAQ:DLPN – Get Free Report) are both small-cap communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, earnings, dividends, profitability and analyst recommendations.
Valuation & Earnings
This table compares Creative Realities and Dolphin Entertainment”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Creative Realities | $57.23 million | 0.53 | -$8.28 million | ($2.11) | -1.06 |
| Dolphin Entertainment | $57.69 million | 0.23 | -$3.09 million | ($0.29) | -3.50 |
Dolphin Entertainment has higher revenue and earnings than Creative Realities. Dolphin Entertainment is trading at a lower price-to-earnings ratio than Creative Realities, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Creative Realities has a beta of 1.52, suggesting that its share price is 52% more volatile than the S&P 500. Comparatively, Dolphin Entertainment has a beta of 1.83, suggesting that its share price is 83% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for Creative Realities and Dolphin Entertainment, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Creative Realities | 1 | 1 | 2 | 0 | 2.25 |
| Dolphin Entertainment | 1 | 1 | 0 | 0 | 1.50 |
Creative Realities presently has a consensus price target of $8.00, indicating a potential upside of 258.91%. Given Creative Realities’ stronger consensus rating and higher possible upside, equities research analysts plainly believe Creative Realities is more favorable than Dolphin Entertainment.
Profitability
This table compares Creative Realities and Dolphin Entertainment’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Creative Realities | -29.29% | -88.21% | -13.51% |
| Dolphin Entertainment | -6.31% | -21.68% | -3.03% |
Institutional and Insider Ownership
41.3% of Creative Realities shares are owned by institutional investors. Comparatively, 8.9% of Dolphin Entertainment shares are owned by institutional investors. 26.8% of Creative Realities shares are owned by insiders. Comparatively, 19.2% of Dolphin Entertainment shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
About Creative Realities
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. It also provides hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.
About Dolphin Entertainment
Dolphin Entertainment, Inc., together with its subsidiaries, operates as an independent entertainment marketing and production company in the United States. The company operates in two segments, Entertainment Publicity, and Marketing and Content Production. The Entertainment Publicity and Marketing segment provides diversified marketing services, including public relations, entertainment and hospitality content marketing, strategic communications, strategic marketing consulting, social media and influencer marketing, digital marketing, creative branding, talent publicity, and entertainment marketing services, as well as produces promotional video content. The Content Production segment produces and distributes feature films and digital content. In addition, it offers strategic marketing and publicity services to individuals and corporates in the entertainment, hospitality, and music industries; and marketing direction, public relations counsel, and media strategy for video game publishers, as well as eSports leagues and other entities in the gaming industry. The company was formerly known as Dolphin Digital Media, Inc. and changed its name to Dolphin Entertainment, Inc. in July 2017. The company was incorporated in 1995 and is headquartered in Coral Gables, Florida.
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