Zebra Technologies Corporation $ZBRA Stock Bought by Willis Investment Counsel

Willis Investment Counsel raised its stake in Zebra Technologies Corporation (NASDAQ:ZBRA) by 48.7% during the 3rd quarter, Holdings Channel.com reports. The institutional investor owned 25,541 shares of the industrial products company’s stock after acquiring an additional 8,366 shares during the period. Willis Investment Counsel’s holdings in Zebra Technologies were worth $9,535,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors also recently made changes to their positions in ZBRA. Fulton Bank N.A. raised its stake in Zebra Technologies by 2.3% during the 2nd quarter. Fulton Bank N.A. now owns 1,720 shares of the industrial products company’s stock valued at $453,000 after purchasing an additional 38 shares during the period. Wealth Alliance LLC lifted its holdings in shares of Zebra Technologies by 5.2% during the 1st quarter. Wealth Alliance LLC now owns 1,029 shares of the industrial products company’s stock valued at $215,000 after buying an additional 51 shares during the last quarter. Parkside Financial Bank & Trust lifted its holdings in shares of Zebra Technologies by 33.7% during the 2nd quarter. Parkside Financial Bank & Trust now owns 222 shares of the industrial products company’s stock valued at $58,000 after buying an additional 56 shares during the last quarter. IFM Investors Pty Ltd grew its stake in shares of Zebra Technologies by 0.5% in the 1st quarter. IFM Investors Pty Ltd now owns 11,119 shares of the industrial products company’s stock valued at $2,325,000 after buying an additional 58 shares in the last quarter. Finally, Empirical Finance LLC grew its position in Zebra Technologies by 3.5% in the second quarter. Empirical Finance LLC now owns 1,770 shares of the industrial products company’s stock worth $466,000 after acquiring an additional 60 shares in the last quarter. 91.03% of the stock is currently owned by institutional investors and hedge funds.

Insider Buying and Selling

In related news, insider Michael Cho sold 3,500 shares of the stock in a transaction on Friday, August 7th. The shares were sold at an average price of $375.20, for a total transaction of $1,313,200.00. Following the completion of the transaction, the insider owned 5,170 shares in the company, valued at approximately $1,939,784. This represents a 40.37% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director Linda Connly sold 500 shares of the firm’s stock in a transaction dated Monday, August 10th. The shares were sold at an average price of $377.68, for a total value of $188,840.00. Following the completion of the transaction, the director owned 3,708 shares of the company’s stock, valued at $1,400,437.44. The trade was a 11.88% decrease in their position. The disclosure for this sale is available in the SEC filing. 0.91% of the stock is owned by company insiders.

Analyst Ratings Changes

A number of research analysts have recently commented on the company. KeyCorp increased their price objective on Zebra Technologies from $305.00 to $430.00 and gave the company an “overweight” rating in a report on Wednesday, August 5th. Truist Financial increased their target price on shares of Zebra Technologies from $355.00 to $378.00 and gave the company a “hold” rating in a research note on Monday, October 5th. Zacks Research lowered shares of Zebra Technologies from a “strong-buy” rating to a “hold” rating in a research report on Monday, October 5th. Morgan Stanley set a $360.00 price objective on Zebra Technologies in a report on Wednesday, August 5th. Finally, Wall Street Zen upgraded Zebra Technologies from a “buy” rating to a “strong-buy” rating in a research report on Saturday. Nine equities research analysts have rated the stock with a Buy rating and four have given a Hold rating to the stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $385.83.

Zebra Technologies Trading Up 1.7%

Shares of ZBRA stock traded up $6.22 during trading hours on Tuesday, reaching $381.99. The company had a trading volume of 118,915 shares, compared to its average volume of 788,446. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.52 and a quick ratio of 0.33. Zebra Technologies Corporation has a 1-year low of $199.05 and a 1-year high of $390.80. The firm has a market cap of $18.19 billion, a price-to-earnings ratio of 34.93 and a beta of 1.58. The company has a 50 day moving average of $365.49 and a 200 day moving average of $291.76.

Zebra Technologies (NASDAQ:ZBRA) last released its quarterly earnings data on Tuesday, August 4th. The industrial products company reported $6.35 EPS for the quarter, beating analysts’ consensus estimates of $4.36 by $1.99. Zebra Technologies had a net margin of 9.22% and a return on equity of 22.29%. The business had revenue of $1.56 billion during the quarter, compared to analysts’ expectations of $1.50 billion. During the same quarter in the prior year, the company earned $3.61 EPS. The firm’s quarterly revenue was up 20.4% on a year-over-year basis. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. On average, equities research analysts anticipate that Zebra Technologies Corporation will post 18.07 EPS for the current year.

About Zebra Technologies

Zebra Technologies Corp. (NASDAQ: ZBRA) develops technologies that help businesses identify, track and manage assets, inventory and operational processes. Its solutions are used by organizations in retail, manufacturing, transportation and logistics, healthcare, government and other industries to improve visibility and productivity across their operations.

The company’s portfolio includes barcode and label printers, barcode scanners, mobile computers, radio-frequency identification (RFID) readers and tags, machine-vision systems, fixed industrial scanners and related software.