Investment Analysts’ Weekly Ratings Changes for Adobe (ADBE)

Adobe (NASDAQ: ADBE) recently received a number of ratings updates from brokerages and research firms:

• 10/13/2026 – Adobe was downgraded by HSBC Holdings plc from “buy” to “hold”. They now have a $267.00 price target on the stock, down from $310.00.
• 10/13/2026 – Adobe was downgraded by HSBC Holdings plc from “buy” to “hold”. They now have a $267.00 price target on the stock, down from $310.00.
• 10/12/2026 – Adobe was downgraded by Wells Fargo & Company from “overweight” to “underweight”. They now have a $225.00 price target on the stock, down from $270.00.
• 10/10/2026 – Adobe was downgraded by Wall Street Zen from “buy” to “hold”.
• 9/14/2026 – Adobe had its price target raised by The Goldman Sachs Group, Inc. from $190.00 to $200.00. They now have a “sell” rating on the stock.
• 9/14/2026 – Adobe had its price target raised by DA Davidson from $250.00 to $290.00. They now have a “buy” rating on the stock.
• 9/11/2026 – Adobe had its price target raised by UBS Group AG from $225.00 to $255.00. They now have a “neutral” rating on the stock.
• 9/11/2026 – Adobe was given a new $250.00 price target by Evercore Inc.
• 9/11/2026 – Adobe had its price target raised by Piper Sandler from $240.00 to $250.00. They now have a “neutral” rating on the stock.
• 9/11/2026 – Adobe had its price target raised by Wells Fargo & Company from $250.00 to $270.00. They now have an “overweight” rating on the stock.
• 9/11/2026 – Adobe had its “market perform” rating reaffirmed by Citigroup Inc..
• 9/11/2026 – Adobe had its price target lowered by Jefferies Financial Group Inc. from $285.00 to $275.00. They now have a “hold” rating on the stock.
• 9/11/2026 – Adobe was given a new $315.00 price target by UBS Group AG.
• 9/11/2026 – Adobe had its “underweight” rating reaffirmed by Morgan Stanley.
• 9/11/2026 – Adobe had its price target lowered by Sanford C. Bernstein from $379.00 to $373.00. They now have an “outperform” rating on the stock.
• 9/11/2026 – Adobe had its price target lowered by Citigroup Inc. from $301.00 to $250.00. They now have a “neutral” rating on the stock.
• 9/11/2026 – Adobe had its price target lowered by JPMorgan Chase & Co. from $340.00 to $315.00. They now have an “overweight” rating on the stock.
• 9/11/2026 – Adobe had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $315.00 price target on the stock.
• 9/11/2026 – Adobe had its “market perform” rating reaffirmed by Citizens Jmp.
• 9/11/2026 – Adobe had its price target raised by BMO Capital Markets from $230.00 to $270.00. They now have a “market perform” rating on the stock.
• 9/11/2026 – Adobe had its “neutral” rating reaffirmed by BTIG Research.
• 9/11/2026 – Adobe had its price target raised by Robert W. Baird from $230.00 to $250.00. They now have a “neutral” rating on the stock.
• 9/9/2026 – Adobe had its “hold” rating reaffirmed by TD Cowen. They now have a $245.00 price target on the stock.
• 9/9/2026 – Adobe had its price target raised by Stifel Nicolaus from $200.00 to $225.00. They now have a “hold” rating on the stock.
• 9/8/2026 – Adobe had its “market perform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 9/8/2026 – Adobe was given a new $260.00 price target by Mizuho. They now have a “neutral” rating on the stock.
• 9/5/2026 – Adobe was upgraded by Wall Street Zen from “hold” to “buy”.
• 9/3/2026 – Adobe had its price target raised by Barclays PLC from $250.00 to $295.00. They now have an “equal weight” rating on the stock.
• 9/2/2026 – Adobe had its price target raised by Royal Bank Of Canada from $285.00 to $315.00. They now have an “outperform” rating on the stock.
• 9/1/2026 – Adobe was upgraded by Weiss Ratings from “sell (d)” to “sell (d+)”.
• 9/1/2026 – Adobe had its price target raised by Citigroup Inc. from $228.00 to $301.00. They now have a “neutral” rating on the stock.
• 8/30/2026 – Adobe had its price target raised by Jefferies Financial Group Inc. from $230.00 to $285.00. They now have a “hold” rating on the stock.

Insiders Place Their Bets

In other Adobe news, CAO Jillian Forusz sold 416 shares of the company’s stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $264.33, for a total value of $109,961.28. Following the transaction, the chief accounting officer directly owned 3,824 shares of the company’s stock, valued at $1,010,797.92. This represents a 9.81% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Shantanu Narayen sold 50,500 shares of the firm’s stock in a transaction dated Thursday, September 17th. The stock was sold at an average price of $249.57, for a total value of $12,603,285.00. Following the sale, the chief executive officer directly owned 238,724 shares of the company’s stock, valued at $59,578,348.68. This trade represents a 17.46% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last three months, insiders have sold 125,416 shares of company stock valued at $31,454,466. Insiders own 0.20% of the company’s stock.

Adobe Inc is a global software company that develops digital tools for creative professionals, businesses, marketers, and individual users. Its products help customers create, edit, publish, manage, and measure digital content across websites, mobile applications, documents, and other media.

The company’s Creative Cloud portfolio includes applications such as Photoshop, Illustrator, InDesign, Premiere Pro, and Acrobat. Adobe also offers Document Cloud, which provides tools for creating, editing, sharing, signing, and managing digital documents, and Experience Cloud, a suite of solutions for digital marketing, analytics, commerce, customer journeys, and content management.