Sony Corporation (SONY) – What Are Investment Firms Saying About This Stock?

Sony Corporation (NYSE:SONY) has been given a consensus rating of “Moderate Buy” by the seventeen research firms that are presently covering the firm, MarketBeat Ratings reports. One research analyst has rated the stock with a sell rating, four have given a hold rating and twelve have issued a buy rating on the company. The average 1 year price objective among brokers that have issued ratings on the stock in the last year is $373.00.

SONY has been the subject of several research reports. Weiss Ratings reissued a “sell (d+)” rating on shares of Sony in a report on Monday, August 17th. UBS Group dropped their target price on shares of Sony from $560.00 to $525.00 and set a “neutral” rating for the company in a report on Thursday, August 6th. Zacks Research lowered shares of Sony from a “strong-buy” rating to a “hold” rating in a report on Wednesday, September 30th. BNP Paribas Exane upped their price objective on shares of Sony from $660.00 to $700.00 and gave the company an “outperform” rating in a research note on Thursday, August 6th. Finally, Morgan Stanley lifted their target price on Sony from $488.00 to $650.00 and gave the stock an “overweight” rating in a report on Monday, June 15th.

Insider Buying and Selling at Sony

In other news, insider Kenji Tanaka sold 20,000 shares of the business’s stock in a transaction dated Monday, August 17th. The shares were sold at an average price of $23.83, for a total transaction of $476,600.00. Following the completion of the sale, the insider directly owned 43,899 shares of the company’s stock, valued at $1,046,113.17. The trade was a 31.30% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, insider Ravi Ahuja sold 15,580 shares of the stock in a transaction on Tuesday, August 4th. The shares were sold at an average price of $22.71, for a total value of $353,821.80. Following the completion of the sale, the insider directly owned 22,096 shares of the company’s stock, valued at $501,800.16. The trade was a 41.35% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders have sold 598,227 shares of company stock worth $13,488,286. Corporate insiders own 7.00% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently made changes to their positions in the company. Arrowstreet Capital Limited Partnership bought a new position in Sony in the 1st quarter worth approximately $39,998,000. Clark Capital Management Group Inc. bought a new position in shares of Sony in the 4th quarter worth $47,989,000. WCM Investment Management LLC boosted its holdings in shares of Sony by 337.6% in the 1st quarter. WCM Investment Management LLC now owns 1,949,592 shares of the company’s stock worth $38,836,000 after purchasing an additional 1,504,035 shares in the last quarter. Bank of America Corp DE grew its position in Sony by 9.1% during the first quarter. Bank of America Corp DE now owns 16,992,579 shares of the company’s stock valued at $351,746,000 after acquiring an additional 1,413,785 shares during the last quarter. Finally, Ferguson Wellman Capital Management Inc. bought a new position in shares of Sony during the first quarter valued at about $23,933,000. Institutional investors own 14.05% of the company’s stock.

Sony Price Performance

Shares of SONY stock traded up $0.01 during trading hours on Tuesday, reaching $24.27. 410,839 shares of the company were exchanged, compared to its average volume of 5,601,750. The company has a market cap of $143.36 billion, a price-to-earnings ratio of 21.65, a P/E/G ratio of 1.57 and a beta of 0.99. Sony has a fifty-two week low of $19.32 and a fifty-two week high of $30.34. The company has a debt-to-equity ratio of 0.11, a current ratio of 1.25 and a quick ratio of 0.97. The stock’s fifty day moving average is $23.78 and its two-hundred day moving average is $22.08.

Sony (NYSE:SONY) last issued its earnings results on Saturday, August 1st. The company reported $0.36 EPS for the quarter, beating the consensus estimate of $0.28 by $0.08. The firm had revenue of $17.45 billion during the quarter, compared to the consensus estimate of $17.17 billion. Sony had a negative net margin of 2.00% and a positive return on equity of 13.06%. The business’s quarterly revenue was up 8.2% on a year-over-year basis. During the same quarter in the prior year, the firm earned $42.84 earnings per share. Sell-side analysts forecast that Sony will post 1.45 earnings per share for the current fiscal year.

Sony News Summary

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony introduced a Japan-exclusive Midnight Black PS5 with the disc drive sold separately. The limited-edition hardware could generate incremental console sales and accessory revenue, while highlighting Sony’s ability to refresh the PlayStation product line. Sony Reveals Slick Midnight Black PS5 Model
• Positive Sentiment: Sony’s Indian entertainment business unveiled new programming under the “Ithu Namma Vibe” branding, supporting local content engagement and advertising opportunities, though the direct financial impact is likely modest. Sony VIZHA Programming Line-up
• Neutral Sentiment: Third-party products using Sony’s IMX900 image sensor and continued demand for Sony headphones and Inzone gaming headsets reinforce brand and component visibility, but reviews, discounts and partner products do not materially affect Sony’s near-term earnings. Vadzo Imaging Falcon-900MGS Validation
• Neutral Sentiment: Coverage of Hideo Kojima’s visit to Sony and former PlayStation chief Kaz Hirai’s management anecdotes is publicity-related and offers no clear financial catalyst. Hideo Kojima Sony Visit
• Negative Sentiment: Sony is reportedly ending its car-audio business after more than 40 years. Although likely a small operation relative to Sony’s overall portfolio, the withdrawal signals portfolio rationalization and removes a long-standing product category. Sony Ending Car Audio Business

About Sony

Sony Group Corporation is a Japan-based global entertainment and technology company headquartered in Tokyo. Founded in 1946 as Tokyo Tsushin Kogyo, the company adopted the Sony name in 1958. Sony’s businesses serve consumers and commercial customers worldwide across entertainment, electronics, imaging and digital services.

Sony’s principal activities include its Game & Network Services business, centered on the PlayStation platform, hardware, software and online services; Music, which develops and distributes recorded music and manages music publishing; and Pictures, which produces and distributes films, television programs and other visual entertainment.