Salesforce Inc. $CRM Stock Sold by HF Advisory Group LLC

HF Advisory Group LLC decreased its holdings in Salesforce Inc. (NYSE:CRM) by 22.8% in the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 8,216 shares of the CRM provider’s stock after selling 2,431 shares during the period. HF Advisory Group LLC’s holdings in Salesforce were worth $1,886,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors have also recently modified their holdings of CRM. State Street Corp increased its holdings in Salesforce by 1.3% in the 4th quarter. State Street Corp now owns 50,080,230 shares of the CRM provider’s stock worth $13,286,909,000 after buying an additional 659,573 shares in the last quarter. BlackRock Inc. purchased a new stake in shares of Salesforce during the 2nd quarter valued at about $11,396,844,000. Arrowstreet Capital Limited Partnership grew its stake in shares of Salesforce by 130.2% in the first quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider’s stock worth $2,363,096,000 after acquiring an additional 7,160,302 shares during the period. Bank of America Corp DE grew its stake in shares of Salesforce by 28.0% in the first quarter. Bank of America Corp DE now owns 11,724,790 shares of the CRM provider’s stock worth $2,188,666,000 after acquiring an additional 2,561,923 shares during the period. Finally, Cardano Risk Management B.V. raised its holdings in shares of Salesforce by 924.7% during the fourth quarter. Cardano Risk Management B.V. now owns 3,883,610 shares of the CRM provider’s stock valued at $1,028,807,000 after purchasing an additional 3,504,605 shares during the last quarter. 80.43% of the stock is owned by institutional investors.

Salesforce Stock Performance

Shares of CRM opened at $228.95 on Friday. The business has a 50-day simple moving average of $226.55 and a two-hundred day simple moving average of $192.92. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 1.02. Salesforce Inc. has a 52 week low of $146.32 and a 52 week high of $269.11. The stock has a market cap of $188.43 billion, a price-to-earnings ratio of 20.87, a PEG ratio of 1.04 and a beta of 1.26.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, beating analysts’ consensus estimates of $3.27 by $2.63. The firm had revenue of $11.35 billion for the quarter, compared to analysts’ expectations of $11.33 billion. Salesforce had a return on equity of 24.90% and a net margin of 21.99%. The business’s quarterly revenue was up 10.8% on a year-over-year basis. During the same period in the previous year, the firm earned $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, analysts expect that Salesforce Inc. will post 12.82 EPS for the current year.

Salesforce Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Thursday, October 8th. Shareholders of record on Thursday, September 17th were given a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.8%. The ex-dividend date was Thursday, September 17th. Salesforce’s dividend payout ratio is presently 16.04%.

Insider Buying and Selling

In other news, Director Craig Conway sold 4,500 shares of the stock in a transaction on Friday, September 4th. The shares were sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the sale, the director directly owned 5,437 shares of the company’s stock, valued at $1,416,936.57. This represents a 45.29% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director David Blair Kirk acquired 4,176 shares of the firm’s stock in a transaction dated Friday, September 18th. The shares were purchased at an average price of $239.33 per share, for a total transaction of $999,442.08. Following the completion of the transaction, the director directly owned 18,748 shares in the company, valued at approximately $4,486,958.84. This trade represents a 28.66% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Corporate insiders own 3.50% of the company’s stock.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Institutional buying supports a software rebound. Salesforce is highlighted as a leading beneficiary of renewed institutional interest in software companies with sticky enterprise customers and valuable data. Analysts cited improving money-flow and relative-strength indicators, while Salesforce’s switching costs and investment in agentic AI could support customer retention and larger deals. Wall Street Left Software for Dead: 4 Stocks Institutions Are Buying Back
• Positive Sentiment: Valuation and cash generation remain attractive. Salesforce reportedly generated free cash flow equivalent to 8.2% of its market value, well above the S&P 500 median. Its depressed forward valuation, strong profitability and cash generation could provide room for a re-rating if AI products improve growth, renewals or deal sizes. Should You Buy Salesforce Stock For Its Cash?
• Positive Sentiment: Broker recommendations remain favorable. The average brokerage recommendation indicates a Buy, which may help sentiment. However, the reports caution that sell-side ratings can be overly optimistic and should not be used alone when making an investment decision. Brokers Suggest Investing in Salesforce
• Neutral Sentiment: New commerce partnership expands Salesforce’s product ecosystem. Forter was named a launch partner for Storefront Next and will provide fraud protection for Salesforce Loyalty Management. The collaboration strengthens Salesforce’s commerce-security offering, but its near-term financial impact is unclear. Salesforce Names a Launch Partner for Storefront Next
• Negative Sentiment: Migration competition remains a risk. Work4Flow launched a 90-day program designed to move enterprise customers from Salesforce to ServiceNow CRM, including data, workflows and custom business logic. While one program is unlikely to materially affect Salesforce immediately, it highlights competitive pressure and the importance of retaining large customers. Work4Flow Launches Salesforce-to-ServiceNow Migration Program

Wall Street Analysts Forecast Growth

Several brokerages recently issued reports on CRM. Argus raised their target price on shares of Salesforce from $290.00 to $300.00 and gave the stock a “buy” rating in a report on Monday, August 31st. UBS Group reiterated a “buy” rating on shares of Salesforce in a research note on Friday, September 11th. The Goldman Sachs Group restated a “buy” rating on shares of Salesforce in a research note on Thursday, August 27th. Freedom Broker lifted their price objective on Salesforce from $230.00 to $295.00 and gave the stock a “buy” rating in a report on Thursday, September 17th. Finally, Wedbush initiated coverage on Salesforce in a research report on Wednesday, July 1st. They set an “outperform” rating for the company. Three analysts have rated the stock with a Strong Buy rating, thirty have assigned a Buy rating, fourteen have assigned a Hold rating and three have given a Sell rating to the stock. According to MarketBeat.com, Salesforce presently has an average rating of “Moderate Buy” and an average price target of $275.14.

Salesforce Profile

Salesforce, Inc (NYSE: CRM) develops cloud-based customer relationship management (CRM) software and enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, analytics, data integration and collaboration through subscription-based services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform, Data Cloud and Tableau. Salesforce also offers MuleSoft integration technology, Slack collaboration software and artificial intelligence capabilities through its Einstein platform.