Argus Forecasts Strong Price Appreciation for ServiceNow (NYSE:NOW) Stock

ServiceNow (NYSE:NOW) had its price objective increased by Argus from $134.00 to $170.00 in a report released on Wednesday, Benzinga reports. The firm presently has a “buy” rating on the information technology services provider’s stock. Argus’ price objective would suggest a potential upside of 21.50% from the stock’s previous close.

Other equities analysts also recently issued research reports about the company. Deutsche Bank Aktiengesellschaft increased their price target on ServiceNow from $135.00 to $155.00 and gave the stock a “buy” rating in a research report on Monday, September 21st. The Goldman Sachs Group restated a “buy” rating on shares of ServiceNow in a research report on Monday, August 3rd. DA Davidson set a $170.00 target price on ServiceNow and gave the stock a “buy” rating in a research note on Monday, July 20th. Morgan Stanley set a $180.00 price target on shares of ServiceNow in a research report on Tuesday, July 21st. Finally, Jefferies Financial Group restated a “buy” rating and issued a $140.00 price objective (up from $135.00) on shares of ServiceNow in a report on Thursday, July 23rd. One investment analyst has rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, four have given a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $146.46.

ServiceNow Stock Up 1.5%

NYSE:NOW opened at $139.92 on Wednesday. The company’s 50-day simple moving average is $132.28 and its 200-day simple moving average is $112.15. The company has a debt-to-equity ratio of 0.43, a quick ratio of 0.70 and a current ratio of 0.70. ServiceNow has a fifty-two week low of $81.24 and a fifty-two week high of $192.97. The stock has a market capitalization of $144.68 billion, a P/E ratio of 87.45, a P/E/G ratio of 2.53 and a beta of 0.99.

ServiceNow (NYSE:NOW) last announced its quarterly earnings data on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, beating the consensus estimate of $0.86 by $0.04. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The firm had revenue of $3.99 billion during the quarter, compared to analyst estimates of $3.93 billion. During the same period last year, the firm posted $0.81 EPS. ServiceNow’s revenue was up 24.0% on a year-over-year basis. On average, equities analysts anticipate that ServiceNow will post 2.22 earnings per share for the current fiscal year.

Insiders Place Their Bets

In related news, insider Jacqueline Canney sold 7,847 shares of the business’s stock in a transaction dated Friday, August 28th. The stock was sold at an average price of $138.00, for a total value of $1,082,886.00. Following the transaction, the insider owned 30,042 shares in the company, valued at $4,145,796. The trade was a 20.71% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Paul Chamberlain sold 2,700 shares of the company’s stock in a transaction on Thursday, August 27th. The stock was sold at an average price of $135.50, for a total transaction of $365,850.00. Following the transaction, the director owned 43,990 shares of the company’s stock, valued at approximately $5,960,645. The trade was a 5.78% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders have sold 14,081 shares of company stock valued at $1,937,904. Insiders own 0.34% of the company’s stock.

Hedge Funds Weigh In On ServiceNow

Several hedge funds have recently bought and sold shares of NOW. A. D. Beadell Investment Counsel Inc. raised its stake in shares of ServiceNow by 2.9% in the 2nd quarter. A. D. Beadell Investment Counsel Inc. now owns 2,818 shares of the information technology services provider’s stock valued at $279,000 after buying an additional 80 shares in the last quarter. Atwood & Palmer Inc. lifted its holdings in shares of ServiceNow by 20.0% during the 2nd quarter. Atwood & Palmer Inc. now owns 600 shares of the information technology services provider’s stock worth $60,000 after acquiring an additional 100 shares during the period. Capital Advisors Ltd. LLC boosted its position in shares of ServiceNow by 25.2% during the 1st quarter. Capital Advisors Ltd. LLC now owns 516 shares of the information technology services provider’s stock valued at $54,000 after acquiring an additional 104 shares in the last quarter. Cornerstone Financial Management LLC boosted its position in shares of ServiceNow by 72.8% during the 2nd quarter. Cornerstone Financial Management LLC now owns 254 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 107 shares in the last quarter. Finally, Symphony Financial Ltd. Co. increased its stake in ServiceNow by 1.5% in the second quarter. Symphony Financial Ltd. Co. now owns 7,584 shares of the information technology services provider’s stock valued at $757,000 after acquiring an additional 115 shares during the period. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Higher analyst targets: Argus raised its ServiceNow price target from $134 to $170 and maintained a “buy” rating, implying further upside. A separate report said the consensus target increased 21.44% to MX$2,801.60. ServiceNow price target raised at Argus
• Positive Sentiment: Evidence of AI adoption: Raleigh, North Carolina, reported a 66% reduction in IT service-desk costs after deploying ServiceNow AI agents. The municipal deployment provides a concrete example of productivity gains that could support broader government and enterprise adoption. Raleigh reduces IT service desk costs with ServiceNow AI agents
• Positive Sentiment: Cybersecurity expansion: Core6 partnered with Armis from ServiceNow to combine storage-security monitoring with continuous asset intelligence. The deal broadens ServiceNow’s exposure-management opportunity across storage and backup systems. Core6 and Armis partnership
• Positive Sentiment: Additional customer traction: Germany’s Bundesliga selected ServiceNow as its official CRM partner and said its platform resolved 89% of fan questions at first contact, supporting the company’s customer-service growth narrative. Bundesliga uses ServiceNow CRM
• Neutral Sentiment: ServiceNow will report third-quarter 2026 results after the market closes on October 28. The upcoming earnings release is likely to be the next major catalyst, particularly for updates on AI bookings, revenue growth and guidance. ServiceNow third-quarter 2026 earnings date
• Negative Sentiment: Valuation and competitive risks: ServiceNow remains expensive relative to many software companies, while AI competition has contributed to a reported 24.6% year-to-date decline and investor concerns about whether new AI offerings could pressure traditional enterprise software subscriptions. ServiceNow valuation and AI competition analysis

About ServiceNow

ServiceNow, Inc is a cloud-based enterprise software company that helps organizations digitize, automate and manage workflows. Its platform connects people, processes and systems across departments, enabling businesses to replace manual, disconnected activities with standardized digital workflows.

The company’s products and services support a range of functions, including information technology service management, IT operations management, customer service, human resources, risk and security operations, and software development.