ServiceNow (NYSE:NOW) Stock Price Up 1.5% – What’s Next?

ServiceNow, Inc. (NYSE:NOW)’s share price shot up 1.5% on Tuesday. The stock traded as high as $140.60 and last traded at $138.14. Approximately 9,446,760 shares traded hands during trading, a decline of 57% from the average daily volume of 21,999,408 shares. The stock had previously closed at $136.08.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Argus raised its price target to $170 from $134 and reiterated a “buy” rating, implying substantial upside and signaling increased confidence in ServiceNow’s growth outlook. Argus raises ServiceNow price target
• Positive Sentiment: UBS reported stable-to-improving third-quarter demand trends after discussions with ServiceNow partners and raised its estimates for current remaining performance obligations and subscription revenue growth. UBS expects AI and security demand to support expansion. UBS raises ServiceNow outlook
• Positive Sentiment: Raleigh, North Carolina, became the first municipal government to deploy ServiceNow’s IT Service Desk AI Specialist in production. The city says the AI agents reduced IT service desk costs by 66%, providing a concrete productivity case study that could help ServiceNow win additional public-sector and enterprise business. Raleigh deploys ServiceNow AI agents
• Positive Sentiment: ServiceNow expanded its ecosystem and customer traction. Core6 is integrating its storage-security platform with Armis from ServiceNow, while Germany’s Bundesliga selected ServiceNow as its official CRM partner after reporting that its platform resolved 89% of fan questions at first contact. Core6 and Armis partnership Bundesliga ServiceNow CRM partnership
• Neutral Sentiment: ServiceNow will report third-quarter 2026 results after the market closes on October 28. The announcement creates a near-term catalyst, with investors focused on subscription growth, AI monetization, remaining performance obligations, and management’s outlook. ServiceNow third-quarter earnings date
• Negative Sentiment: Some investors remain cautious about ServiceNow’s premium valuation, AI product pricing, and customer uncertainty over adopting AI-enabled products. Comparisons with Salesforce and CrowdStrike also highlight that ServiceNow may offer faster growth but at a less attractive cash-flow or earnings valuation. ServiceNow AI adoption concerns

Analyst Ratings Changes

A number of equities analysts recently commented on the company. DA Davidson set a $170.00 target price on ServiceNow and gave the stock a “buy” rating in a report on Monday, July 20th. Cantor Fitzgerald boosted their price target on ServiceNow from $141.00 to $174.00 and gave the company an “overweight” rating in a report on Monday, September 21st. Oppenheimer restated an “outperform” rating and issued a $140.00 price target (up from $130.00) on shares of ServiceNow in a research report on Wednesday, July 15th. Morgan Stanley set a $180.00 price objective on ServiceNow in a research report on Tuesday, July 21st. Finally, Truist Financial boosted their price objective on ServiceNow from $120.00 to $130.00 and gave the company a “buy” rating in a research note on Thursday, July 9th. One equities research analyst has rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating, four have given a Hold rating and two have given a Sell rating to the company. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $146.46.

ServiceNow Trading Up 1.0%

The stock has a fifty day simple moving average of $131.68 and a 200 day simple moving average of $111.95. The firm has a market capitalization of $143.93 billion, a P/E ratio of 86.92, a PEG ratio of 2.53 and a beta of 0.99. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share for the quarter, topping analysts’ consensus estimates of $0.86 by $0.04. The firm had revenue of $3.99 billion during the quarter, compared to analyst estimates of $3.93 billion. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.The business’s quarterly revenue was up 24.0% compared to the same quarter last year. During the same quarter in the prior year, the company posted $0.81 earnings per share. As a group, research analysts forecast that ServiceNow, Inc. will post 2.22 EPS for the current year.

Insider Buying and Selling at ServiceNow

In other news, insider Jacqueline Canney sold 7,847 shares of ServiceNow stock in a transaction that occurred on Friday, August 28th. The shares were sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the sale, the insider owned 30,042 shares in the company, valued at $4,145,796. This trade represents a 20.71% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul Fipps sold 2,034 shares of the business’s stock in a transaction on Monday, August 31st. The stock was sold at an average price of $147.87, for a total transaction of $300,767.58. Following the completion of the transaction, the insider directly owned 18,305 shares in the company, valued at $2,706,760.35. This trade represents a 10.00% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 14,081 shares of company stock valued at $1,937,904 in the last three months. 0.34% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in NOW. A. D. Beadell Investment Counsel Inc. lifted its position in shares of ServiceNow by 2.9% in the second quarter. A. D. Beadell Investment Counsel Inc. now owns 2,818 shares of the information technology services provider’s stock worth $279,000 after purchasing an additional 80 shares in the last quarter. Atwood & Palmer Inc. grew its position in ServiceNow by 20.0% during the second quarter. Atwood & Palmer Inc. now owns 600 shares of the information technology services provider’s stock valued at $60,000 after purchasing an additional 100 shares in the last quarter. Capital Advisors Ltd. LLC increased its stake in ServiceNow by 25.2% in the 1st quarter. Capital Advisors Ltd. LLC now owns 516 shares of the information technology services provider’s stock valued at $54,000 after buying an additional 104 shares during the period. Cornerstone Financial Management LLC increased its stake in ServiceNow by 72.8% in the 2nd quarter. Cornerstone Financial Management LLC now owns 254 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 107 shares during the period. Finally, Symphony Financial Ltd. Co. lifted its position in ServiceNow by 1.5% in the 2nd quarter. Symphony Financial Ltd. Co. now owns 7,584 shares of the information technology services provider’s stock worth $757,000 after buying an additional 115 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

About ServiceNow

ServiceNow, Inc is a cloud-based enterprise software company that helps organizations digitize, automate and manage workflows. Its platform connects people, processes and systems across departments, enabling businesses to replace manual, disconnected activities with standardized digital workflows.

The company’s products and services support a range of functions, including information technology service management, IT operations management, customer service, human resources, risk and security operations, and software development.