General Partner Inc. Reduces Stock Position in Alphabet Inc. $GOOG

General Partner Inc. lessened its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 11.1% in the 3rd quarter, according to its most recent filing with the SEC. The fund owned 26,479 shares of the information services provider’s stock after selling 3,300 shares during the period. Alphabet makes up approximately 5.0% of General Partner Inc.’s holdings, making the stock its 4th largest position. General Partner Inc.’s holdings in Alphabet were worth $9,022,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors have also recently added to or reduced their stakes in the business. Providence Wealth Advisors LLC lifted its holdings in shares of Alphabet by 0.3% during the first quarter. Providence Wealth Advisors LLC now owns 10,508 shares of the information services provider’s stock worth $3,094,000 after buying an additional 29 shares during the last quarter. One Charles Private Wealth Services LLC grew its stake in shares of Alphabet by 0.6% in the first quarter. One Charles Private Wealth Services LLC now owns 4,844 shares of the information services provider’s stock worth $1,390,000 after acquiring an additional 29 shares during the last quarter. Wisconsin Wealth Advisors LLC increased its position in Alphabet by 1.3% during the second quarter. Wisconsin Wealth Advisors LLC now owns 2,223 shares of the information services provider’s stock worth $785,000 after acquiring an additional 29 shares during the period. Financial Enhancement Group LLC increased its position in Alphabet by 2.3% during the first quarter. Financial Enhancement Group LLC now owns 1,323 shares of the information services provider’s stock worth $380,000 after acquiring an additional 30 shares during the period. Finally, Johnson Wealth Management LLC raised its stake in Alphabet by 1.7% during the 2nd quarter. Johnson Wealth Management LLC now owns 1,842 shares of the information services provider’s stock valued at $651,000 after purchasing an additional 30 shares during the last quarter. Institutional investors and hedge funds own 27.26% of the company’s stock.

Insider Activity at Alphabet

In other Alphabet news, major shareholder 2019 Gp L.L.C. Gv sold 118,138 shares of the company’s stock in a transaction on Tuesday, July 28th. The stock was sold at an average price of $18.90, for a total value of $2,232,808.20. The sale was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, CAO Marsida Saraci sold 449 shares of the stock in a transaction on Wednesday, July 29th. The stock was sold at an average price of $333.20, for a total value of $149,606.80. Following the transaction, the chief accounting officer owned 27,386 shares of the company’s stock, valued at $9,125,015.20. This represents a 1.61% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 441,399 shares of company stock valued at $8,677,053 in the last 90 days. 12.99% of the stock is owned by corporate insiders.

Analyst Upgrades and Downgrades

A number of brokerages have weighed in on GOOG. Moffett Nathanson reduced their price target on shares of Alphabet from $380.00 to $370.00 and set a “buy” rating for the company in a report on Wednesday, September 16th. Pivotal Research upped their price objective on shares of Alphabet from $470.00 to $475.00 and gave the company a “buy” rating in a research report on Thursday, July 23rd. Piper Sandler increased their target price on shares of Alphabet from $395.00 to $400.00 and gave the company an “overweight” rating in a research note on Monday, September 28th. The Goldman Sachs Group decreased their target price on Alphabet from $440.00 to $435.00 and set a “buy” rating on the stock in a research report on Thursday, July 23rd. Finally, China Renaissance lowered their price target on Alphabet from $485.00 to $445.00 and set a “buy” rating on the stock in a research note on Friday, July 24th. Six investment analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and four have given a Hold rating to the company. Based on data from MarketBeat, the company currently has a consensus rating of “Buy” and an average price target of $419.93.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet’s strong earnings-surprise history and favorable estimate revisions are supporting expectations for another quarterly earnings beat. Will Alphabet GOOG Beat Estimates Again in Its Next Earnings Report?
• Positive Sentiment: Recent commentary highlights robust Google Search performance, rapidly growing Google Cloud revenue and a substantial cloud backlog, suggesting AI demand could translate into continued revenue and profit growth. The AI Boom Could Make This Magnificent 7 Stock a Much Bigger Business
• Positive Sentiment: Google’s reported launch of Gemini 4 Argon, designed for complex enterprise and professional tasks, reinforces Alphabet’s effort to monetize AI through cloud services, subscriptions and business software. Google Unveils Gemini 4 Argon
• Positive Sentiment: Analysts remain constructive on Alphabet’s AI monetization mix, which can benefit from advertising, cloud contracts and paid products. Alphabet also reportedly prevailed in two U.S. antitrust cases, reducing some immediate regulatory pressure. Alphabet Prevails in Two U.S. Antitrust Lawsuits
• Neutral Sentiment: Alphabet joined OpenAI, Nvidia and Meta in a voluntary White House AI-safety pledge. Executives are also expected to testify at a New York City hearing on AI risks; the developments could improve credibility but may bring additional scrutiny. White House AI Safety Pledge
• Negative Sentiment: Several law firms announced securities class-action litigation covering investors who purchased Alphabet securities from May 19 through July 16, 2026. The complaints allege misleading disclosures related to Gemini 3.5 Pro’s performance and launch timing; the allegations have not been proven. GOOGL Investor Alert
• Negative Sentiment: Alphabet’s AI buildout remains costly: capital expenditures reportedly doubled year over year in the second quarter, contributing to negative free cash flow and raising concerns that infrastructure spending could pressure future returns. Alphabet Negative Free Cash Flow

Alphabet Price Performance

Shares of Alphabet stock traded up $2.89 during trading on Monday, hitting $343.24. 5,444,292 shares of the company’s stock traded hands, compared to its average volume of 20,502,959. The company has a market cap of $4.20 trillion, a PE ratio of 17.25, a PEG ratio of 0.99 and a beta of 1.19. The firm’s fifty day moving average price is $342.10 and its 200 day moving average price is $345.62. Alphabet Inc. has a twelve month low of $236.68 and a twelve month high of $404.47. The company has a debt-to-equity ratio of 0.16, a current ratio of 2.72 and a quick ratio of 2.64.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings results on Thursday, July 23rd. The information services provider reported $9.11 EPS for the quarter, topping analysts’ consensus estimates of $2.87 by $6.24. The firm had revenue of $119.80 billion during the quarter, compared to analysts’ expectations of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The company’s revenue for the quarter was up 24.2% compared to the same quarter last year. During the same quarter last year, the company earned $2.31 earnings per share. Analysts forecast that Alphabet Inc. will post 20.55 earnings per share for the current year.

Alphabet Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Monday, September 14th. Investors of record on Monday, September 7th were given a dividend of $0.22 per share. This represents a $0.88 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Friday, September 4th. Alphabet’s dividend payout ratio (DPR) is 4.42%.

Alphabet Profile

Alphabet Inc is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet’s chief executive officer and also leads Google.

Google is Alphabet’s primary business and operates an internet ecosystem that includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos.