Brown & Brown (NYSE:BRO – Get Free Report) and RLI (NYSE:RLI – Get Free Report) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, profitability, dividends, valuation, earnings, risk and analyst recommendations.
Earnings and Valuation
This table compares Brown & Brown and RLI”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Brown & Brown | $5.90 billion | 3.40 | $1.05 billion | $3.17 | 18.91 |
| RLI | $1.88 billion | 2.73 | $403.34 million | $4.76 | 11.75 |
Institutional & Insider Ownership
71.0% of Brown & Brown shares are held by institutional investors. Comparatively, 77.9% of RLI shares are held by institutional investors. 13.1% of Brown & Brown shares are held by insiders. Comparatively, 2.4% of RLI shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Analyst Recommendations
This is a breakdown of current recommendations for Brown & Brown and RLI, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Brown & Brown | 1 | 14 | 4 | 0 | 2.16 |
| RLI | 2 | 3 | 1 | 0 | 1.83 |
Brown & Brown currently has a consensus price target of $76.80, suggesting a potential upside of 28.12%. RLI has a consensus price target of $63.20, suggesting a potential upside of 13.00%. Given Brown & Brown’s stronger consensus rating and higher probable upside, research analysts plainly believe Brown & Brown is more favorable than RLI.
Dividends
Brown & Brown pays an annual dividend of $0.66 per share and has a dividend yield of 1.1%. RLI pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Brown & Brown pays out 20.8% of its earnings in the form of a dividend. RLI pays out 15.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. RLI has raised its dividend for 51 consecutive years. RLI is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Volatility and Risk
Brown & Brown has a beta of 0.6, meaning that its share price is 40% less volatile than the S&P 500. Comparatively, RLI has a beta of 0.36, meaning that its share price is 64% less volatile than the S&P 500.
Profitability
This table compares Brown & Brown and RLI’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Brown & Brown | 17.75% | 13.17% | 5.56% |
| RLI | 22.22% | 17.61% | 5.03% |
Summary
Brown & Brown beats RLI on 10 of the 17 factors compared between the two stocks.
About Brown & Brown
Brown & Brown, Inc. is an insurance agency, wholesale brokerage, insurance program and service organization. It engages in the provision of insurance brokerage services and casualty insurance underwriting services. It operates through the following segments: Retail, National Programs, Wholesale Brokerage, and Services. The Retail Segment receives fees in lieu of commissions. The National Programs segment acts as a managing general agent and provides professional liability and related package products for certain professionals, a range of insurance products for individuals, flood coverage, and targeted products and services designated for specific industries, trade groups, governmental entities and market niches. The Wholesale Brokerage segment markets and sells excess and surplus commercial and personal lines insurance, primarily through independent agents and brokers, as well as the company’s retail agents. The Services segment provides insurance-related services, including third-party claims administration and comprehensive medical utilization management services in both the workers’ compensation and all-lines liability arenas, as well as Medicare Set-aside services, social security disability and Medicare benefits advocacy services and claims adjusting services. The company was founded by J. Adrian Brown and Charles Covington Owen in 1939 and is headquartered in Daytona Beach, FL.
About RLI
RLI Corp., an insurance holding company, underwrites property and casualty insurance. Its Casualty segment provides commercial and personal coverage products; and general liability products, such as coverage for third-party liability of commercial insureds, including manufacturers, contractors, apartments, and mercantile. It also offers coverages for security guards and environmental liability for underground storage tanks, contractors and asbestos, and environmental remediation specialists; and professional liability coverages for errors and omission coverage for small to medium-sized design, technical, computer, and miscellaneous professionals. This segment provides commercial automobile liability and physical damage insurance to local, intermediate and long haul truckers, public transportation entities, and other types of specialty commercial automobile risks; incidental and related insurance coverages; inland marine coverages; management liability coverages, such as directors and officers liability insurance, fiduciary liability and coverages, employment practice liability, and for various classes of risks, including public and private businesses; and home business insurance products. The company's Property segment offers commercial property, cargo, hull, protection and indemnity, marine liability, inland marine, homeowners' and dwelling fire, and other property insurance products. Its Surety segment offers commercial surety bonds for medium to large-sized businesses; small bonds for businesses and individuals; and bonds for small to medium-sized contractors. The company also engages in various reinsurance coverages. It markets its products through branch offices, wholesale and retail brokers, carrier partners, and underwriting and independent agents. RLI Corp. was incorporated in 1965 and is headquartered in Peoria, Illinois.
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