Insider Buying: Baozun (NASDAQ:BZUN) CEO Acquires $19,665.00 in Stock

Baozun Inc. (NASDAQ:BZUN) CEO Wenbin Qiu bought 6,900 shares of the company’s stock in a transaction that occurred on Monday, September 21st. The shares were bought at an average price of $2.85 per share, for a total transaction of $19,665.00. Following the completion of the acquisition, the chief executive officer owned 1,666,772 shares in the company, valued at approximately $4,750,300.20. This trade represents a 0.42% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website.

Wenbin Qiu also recently made the following trade(s):

• On Friday, September 18th, Wenbin Qiu purchased 7,000 shares of Baozun stock. The stock was bought at an average price of $2.88 per share, with a total value of $20,160.00.
• On Wednesday, September 16th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The stock was purchased at an average cost of $2.74 per share, with a total value of $20,002.00.
• On Thursday, September 17th, Wenbin Qiu acquired 7,100 shares of Baozun stock. The shares were purchased at an average price of $2.84 per share, for a total transaction of $20,164.00.
• On Monday, September 14th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The shares were purchased at an average price of $2.74 per share, for a total transaction of $20,002.00.

Baozun Trading Down 2.0%

NASDAQ BZUN opened at $2.94 on Friday. The stock has a market cap of $170.84 million, a P/E ratio of -8.91 and a beta of 0.51. The company’s fifty day simple moving average is $2.82 and its 200-day simple moving average is $2.70. Baozun Inc. has a 52 week low of $2.07 and a 52 week high of $4.27.

Baozun (NASDAQ:BZUN) last released its quarterly earnings results on Friday, August 14th. The technology company reported $0.19 earnings per share for the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%. The business had revenue of $403.74 million during the quarter.

Analyst Upgrades and Downgrades

Several research firms recently commented on BZUN. CLSA upgraded Baozun from a “hold” rating to an “outperform” rating and boosted their price target for the stock from $3.20 to $3.80 in a research note on Friday, August 28th. Wall Street Zen lowered Baozun from a “strong-buy” rating to a “buy” rating in a research note on Saturday, August 8th. Weiss Ratings restated a “sell (d-)” rating on shares of Baozun in a report on Friday, July 17th. Finally, Citigroup reaffirmed a “buy” rating on shares of Baozun in a research report on Thursday, August 27th. Two equities research analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, Baozun presently has an average rating of “Hold” and an average price target of $3.80.

Institutional Inflows and Outflows

A number of institutional investors have recently added to or reduced their stakes in BZUN. Cetera Investment Advisers increased its position in Baozun by 23.6% in the first quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company’s stock worth $91,000 after buying an additional 7,289 shares during the period. Dimensional Fund Advisors LP boosted its holdings in shares of Baozun by 3.1% during the first quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company’s stock valued at $1,418,000 after acquiring an additional 18,067 shares during the period. Finally, Northwestern Mutual Wealth Management Co. grew its position in shares of Baozun by 75,465,800.0% during the fourth quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company’s stock worth $2,007,000 after acquiring an additional 754,658 shares during the last quarter. 47.29% of the stock is currently owned by institutional investors.

About Baozun

Baozun Inc (NASDAQ: BZUN) is a China-based brand e-commerce and digital commerce services company. Founded in 2007 and headquartered in Shanghai, the company helps brands establish, operate and grow their online and omnichannel businesses, primarily in China and selected international markets.

Baozun’s services include e-commerce technology, online store design and operation, digital marketing, customer service, data analytics, warehousing and logistics. Its technology and service platform supports brands across major online marketplaces, social commerce channels and direct-to-consumer websites, helping them manage product listings, orders, payments, fulfillment and customer engagement.

The company has historically worked with international and domestic brands in categories such as apparel, consumer products, electronics and beauty.