Asana (NYSE:ASAN – Get Free Report) and SoundThinking (NASDAQ:SSTI – Get Free Report) are both technology companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, dividends, valuation, earnings and profitability.
Institutional & Insider Ownership
26.2% of Asana shares are owned by institutional investors. Comparatively, 60.7% of SoundThinking shares are owned by institutional investors. 87.5% of Asana shares are owned by company insiders. Comparatively, 10.9% of SoundThinking shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Earnings & Valuation
This table compares Asana and SoundThinking”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Asana | $790.81 million | 2.77 | -$189.02 million | ($0.66) | -14.49 |
| SoundThinking | $104.13 million | 0.74 | -$9.42 million | ($1.29) | -4.59 |
SoundThinking has lower revenue, but higher earnings than Asana. Asana is trading at a lower price-to-earnings ratio than SoundThinking, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a summary of current ratings and price targets for Asana and SoundThinking, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Asana | 2 | 8 | 4 | 0 | 2.14 |
| SoundThinking | 1 | 5 | 1 | 0 | 2.00 |
Asana presently has a consensus target price of $9.95, suggesting a potential upside of 4.11%. SoundThinking has a consensus target price of $10.83, suggesting a potential upside of 83.03%. Given SoundThinking’s higher probable upside, analysts clearly believe SoundThinking is more favorable than Asana.
Profitability
This table compares Asana and SoundThinking’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Asana | -18.62% | -80.33% | -14.19% |
| SoundThinking | -16.92% | -23.77% | -12.90% |
Risk and Volatility
Asana has a beta of 0.95, suggesting that its share price is 5% less volatile than the S&P 500. Comparatively, SoundThinking has a beta of 1.16, suggesting that its share price is 16% more volatile than the S&P 500.
Summary
SoundThinking beats Asana on 8 of the 14 factors compared between the two stocks.
About Asana
Asana, Inc., together with its subsidiaries, operates a work management platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company serves customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
About SoundThinking
SoundThinking, Inc., a public safety technology company that provides transformative solutions and strategic advisory services for law enforcement and civic leadership. Its SafetySmart Platform, an integrated suite of data-driven tools that enable law enforcement and community violence prevention and health organizations to be efficient in public safety outcomes. It offers ShotSpotter, an acoustic gunshot detection system; CrimeTracer, a law enforcement search engine; CaseBuilder, an investigation management system; and ResourceRouter, a software that directs patrol and community anti-violence resources to help maximize their impact. The company sells its solutions through its direct sales teams. The company was formerly known as ShotSpotter, Inc. and changed its name to SoundThinking, Inc. in April 2023. SoundThinking, Inc. was founded in 1996 and is headquartered in Fremont, California.
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