RFG Advisory LLC Has $1.30 Million Stock Holdings in Salesforce Inc. $CRM

RFG Advisory LLC trimmed its stake in shares of Salesforce Inc. (NYSE:CRM) by 37.0% in the second quarter, Holdings Channel.com reports. The fund owned 8,306 shares of the CRM provider’s stock after selling 4,871 shares during the quarter. RFG Advisory LLC’s holdings in Salesforce were worth $1,301,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors also recently made changes to their positions in the stock. California State Teachers Retirement System boosted its stake in shares of Salesforce by 13,260.5% in the 2nd quarter. California State Teachers Retirement System now owns 188,085,056 shares of the CRM provider’s stock valued at $29,465,405,000 after purchasing an additional 186,677,290 shares during the last quarter. BlackRock Inc. acquired a new position in Salesforce in the second quarter valued at $11,396,844,000. State Street Corp lifted its holdings in Salesforce by 1.3% in the fourth quarter. State Street Corp now owns 50,080,230 shares of the CRM provider’s stock valued at $13,286,909,000 after buying an additional 659,573 shares during the period. J. Stern & Co. LLP boosted its position in Salesforce by 24,056.7% during the fourth quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider’s stock valued at $12,552,896,000 after acquiring an additional 47,189,352 shares during the last quarter. Finally, Capital International Investors boosted its position in Salesforce by 13.3% during the fourth quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider’s stock valued at $6,019,199,000 after acquiring an additional 2,669,891 shares during the last quarter. 80.43% of the stock is owned by institutional investors and hedge funds.

Salesforce Stock Performance

Shares of Salesforce stock opened at $247.41 on Friday. Salesforce Inc. has a one year low of $146.32 and a one year high of $269.11. The firm has a market capitalization of $203.62 billion, a price-to-earnings ratio of 22.55, a PEG ratio of 1.11 and a beta of 1.20. The business has a 50-day simple moving average of $200.54 and a 200 day simple moving average of $187.17. The company has a debt-to-equity ratio of 1.02, a current ratio of 0.84 and a quick ratio of 0.84.

Salesforce (NYSE:CRM) last announced its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.27 by $2.63. Salesforce had a return on equity of 24.90% and a net margin of 21.99%.The business had revenue of $11.35 billion for the quarter, compared to analyst estimates of $11.33 billion. During the same quarter in the prior year, the company earned $2.91 earnings per share. The company’s quarterly revenue was up 10.8% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, research analysts anticipate that Salesforce Inc. will post 12.83 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, October 8th. Investors of record on Thursday, September 17th will be given a $0.44 dividend. The ex-dividend date of this dividend is Thursday, September 17th. This represents a $1.76 annualized dividend and a yield of 0.7%. Salesforce’s dividend payout ratio (DPR) is presently 16.04%.

Insider Buying and Selling

In other Salesforce news, Director Craig Conway sold 4,500 shares of the business’s stock in a transaction on Friday, September 4th. The shares were sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the completion of the sale, the director owned 5,437 shares in the company, valued at approximately $1,416,936.57. The trade was a 45.29% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Company insiders own 3.50% of the company’s stock.

Analysts Set New Price Targets

Several research firms have recently weighed in on CRM. Scotiabank lowered Salesforce from a “sector outperform” rating to a “sector perform” rating in a research report on Thursday, June 18th. Weiss Ratings upgraded Salesforce from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Wednesday, August 12th. UBS Group reaffirmed a “buy” rating on shares of Salesforce in a research note on Friday. BTIG Research reiterated a “buy” rating and issued a $300.00 target price on shares of Salesforce in a report on Wednesday, September 2nd. Finally, Cantor Fitzgerald boosted their price target on Salesforce from $250.00 to $300.00 and gave the company an “overweight” rating in a research note on Wednesday, September 2nd. Three analysts have rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating, fourteen have given a Hold rating and three have given a Sell rating to the company’s stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $267.12.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: AI acquisition strategy is accelerating. Salesforce completed its acquisition of Fin, formerly Intercom, adding an AI customer-agent platform, a technical AI team and more than 30,000 customers. The company is also reportedly in talks to acquire voice-AI market-research startup Listen Labs for approximately $2 billion, potentially strengthening its customer-data and AI capabilities. Salesforce Completes Acquisition of Fin Salesforce Eyes $2 Billion Acquisition of Listen Labs
• Positive Sentiment: Salesforce is expanding its enterprise AI ecosystem. Its new Enterprise AI Harness is designed to coordinate multiple models and agents using shared business context, while the Claudeforce partnership with Anthropic combines Claude with Salesforce CRM. These initiatives support the company’s argument that Agentforce and related products can drive future growth. Salesforce’s Enterprise AI Harness Salesforce and Anthropic Announce Claudeforce
• Positive Sentiment: Recent fundamentals remain supportive. Salesforce’s latest quarter beat EPS estimates by a wide margin, revenue increased 10.8% year over year, and profitability improved. This strong report helped reverse the market’s earlier concern that AI would undermine Salesforce’s core business.
• Neutral Sentiment: Investor attention is unusually high. Zacks identifies CRM as a trending stock, while analysts and investors weigh its earnings momentum, Agentforce growth and upcoming Dreamforce commentary. Some coverage frames the recent rally as a reason to take profits rather than add exposure. Salesforce Is a Trending Stock
• Negative Sentiment: Competitive and technical risks remain. Microsoft is marketing an AI-powered migration tool to win Salesforce customers for Dynamics 365, while AI-native startup Lightfield raised $47 million to develop a potential Salesforce alternative. Technical analysts also warn that CRM may be running into chart resistance after its sharp advance, and some investors question whether rising debt and acquisition spending increase risk.

About Salesforce

Salesforce, Inc is a cloud-based software company that provides customer relationship management (CRM) technology and related enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, data analytics and business operations through subscription-based software and cloud services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud and the Salesforce Platform. Salesforce also offers Slack for workplace collaboration, Tableau for data visualization and analytics, MuleSoft for application integration, and artificial intelligence capabilities, including its Agentforce platform for building and deploying AI agents.

Founded in 1999, Salesforce is headquartered in San Francisco, California, and serves businesses and organizations across a broad range of industries and geographic markets worldwide.