Affirm (AFRM) – Research Analysts’ Recent Ratings Updates

A number of research firms have changed their ratings and price targets for Affirm (NASDAQ: AFRM):

• 9/9/2026 – Affirm had its “outperform” rating reaffirmed by BMO Capital Markets.
• 9/9/2026 – Affirm is now covered by Loop Capital. They set a “buy” rating and a $105.00 price target on the stock.
• 9/8/2026 – Affirm is now covered by Loop Capital. They set a “buy” rating and a $105.00 price target on the stock.
• 9/3/2026 – Affirm had its price target raised by Truist Financial Corporation from $83.00 to $85.00. They now have a “buy” rating on the stock.
• 9/2/2026 – Affirm is now covered by Scotiabank. They set a “sector outperform” rating and a $95.00 price target on the stock.
• 9/2/2026 – Affirm is now covered by Scotiabank. They set a “sector outperform” rating and a $95.00 price target on the stock.
• 8/31/2026 – Affirm had its price target raised by Cantor Fitzgerald from $88.00 to $97.00. They now have an “overweight” rating on the stock.
• 8/31/2026 – Affirm had its price target raised by The Goldman Sachs Group, Inc. from $106.00 to $115.00. They now have a “buy” rating on the stock.
• 8/31/2026 – Affirm had its price target raised by Sanford C. Bernstein from $100.00 to $110.00. They now have an “outperform” rating on the stock.
• 8/28/2026 – Affirm was upgraded by Weiss Ratings from “hold (c-)” to “hold (c+)”.
• 8/28/2026 – Affirm had its price target raised by TD Cowen from $117.00 to $124.00. They now have a “buy” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Susquehanna from $105.00 to $110.00. They now have a “positive” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Oppenheimer Holdings, Inc. from $100.00 to $104.00. They now have an “outperform” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Piper Sandler from $103.00 to $115.00. They now have an “overweight” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Needham & Company LLC from $90.00 to $100.00. They now have a “buy” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by UBS Group AG from $82.00 to $90.00. They now have a “neutral” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Morgan Stanley from $80.00 to $82.00. They now have an “equal weight” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Bank of America Corporation from $93.00 to $104.00. They now have a “buy” rating on the stock.
• 8/28/2026 – Affirm had its “outperform” rating reaffirmed by Wolfe Research.
• 8/28/2026 – Affirm had its price target raised by Barclays PLC from $97.00 to $105.00. They now have an “overweight” rating on the stock.
• 8/28/2026 – Affirm had its “market outperform” rating reaffirmed by Citigroup Inc..
• 8/28/2026 – Affirm had its price target raised by JPMorgan Chase & Co. from $90.00 to $105.00. They now have an “overweight” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Royal Bank Of Canada from $80.00 to $96.00. They now have a “sector perform” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by BMO Capital Markets from $86.00 to $101.00. They now have an “outperform” rating on the stock.
• 8/28/2026 – Affirm had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $88.00 price target on the stock.
• 8/26/2026 – Affirm had its price target raised by Morgan Stanley from $79.00 to $80.00. They now have an “equal weight” rating on the stock.
• 8/25/2026 – Affirm was downgraded by Zacks Research from “strong-buy” to “hold”.
• 8/24/2026 – Affirm had its price target raised by Oppenheimer Holdings, Inc. from $100.00 to $104.00. They now have an “outperform” rating on the stock.
• 8/12/2026 – Affirm had its price target raised by BMO Capital Markets from $78.00 to $86.00. They now have an “outperform” rating on the stock.
• 7/27/2026 – Affirm was upgraded by Zacks Research from “hold” to “strong-buy”.
• 7/24/2026 – Affirm had its price target raised by Truist Financial Corporation from $80.00 to $83.00. They now have a “buy” rating on the stock.
• 7/22/2026 – Affirm had its price target raised by Cantor Fitzgerald from $80.00 to $88.00. They now have an “overweight” rating on the stock.
• 7/21/2026 – Affirm is now covered by Sanford C. Bernstein. They set an “outperform” rating and a $100.00 price target on the stock.
• 7/21/2026 – Affirm was upgraded by Sanford C. Bernstein to “strong-buy”.
• 7/17/2026 – Affirm was given a new $100.00 price target by Compass Point.
• 7/14/2026 – Affirm had its price target raised by Robert W. Baird from $70.00 to $82.00. They now have a “neutral” rating on the stock.

Insider Activity at Affirm

In other Affirm news, COO Michael Linford sold 79,219 shares of the company’s stock in a transaction dated Friday, August 28th. The stock was sold at an average price of $90.01, for a total value of $7,130,502.19. Following the completion of the transaction, the chief operating officer owned 120,713 shares of the company’s stock, valued at $10,865,377.13. This represents a 39.62% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Katherine Adkins sold 41,664 shares of the firm’s stock in a transaction on Thursday, September 3rd. The stock was sold at an average price of $75.53, for a total value of $3,146,881.92. Following the transaction, the insider directly owned 152,439 shares of the company’s stock, valued at approximately $11,513,717.67. This represents a 21.46% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 287,547 shares of company stock valued at $23,031,029. 11.01% of the stock is owned by insiders.

Affirm Holdings, Inc is a financial technology company that provides flexible payment options for consumers and commerce-enabling tools for merchants. Its core business is buy now, pay later financing, allowing eligible shoppers to pay for purchases over time through fixed installment plans, with terms and pricing that vary by transaction and consumer qualification.

Affirm’s products include point-of-sale financing integrated into merchant checkout experiences, the Affirm app and marketplace, and the Affirm Card, which is designed to let users convert eligible purchases into installment plans.