Adobe (NASDAQ:ADBE) Stock Price Expected to Rise, BMO Capital Markets Analyst Says

Adobe (NASDAQ:ADBE) had its price objective boosted by equities research analysts at BMO Capital Markets from $230.00 to $270.00 in a research report issued to clients and investors on Friday, Briefing.com reports. The firm currently has a “market perform” rating on the software company’s stock. BMO Capital Markets’ target price would indicate a potential upside of 8.51% from the company’s current price.

A number of other research analysts have also recently issued reports on the company. KeyCorp cut their price target on Adobe from $235.00 to $195.00 and set an “underweight” rating for the company in a report on Friday, June 12th. Robert W. Baird increased their price objective on shares of Adobe from $230.00 to $250.00 and gave the stock a “neutral” rating in a report on Friday. Evercore set a $225.00 price objective on shares of Adobe and gave the company an “in-line” rating in a research report on Friday, June 12th. UBS Group set a $315.00 target price on shares of Adobe in a research note on Friday. Finally, Weiss Ratings upgraded shares of Adobe from a “sell (d)” rating to a “sell (d+)” rating in a research report on Tuesday, September 1st. Seven analysts have rated the stock with a Buy rating, twenty-one have given a Hold rating and five have issued a Sell rating to the company’s stock. According to MarketBeat, Adobe has an average rating of “Hold” and an average price target of $287.12.

Adobe Trading Down 2.4%

ADBE stock opened at $248.83 on Friday. The business has a fifty day moving average price of $252.89 and a 200 day moving average price of $245.59. Adobe has a fifty-two week low of $190.12 and a fifty-two week high of $370.86. The stock has a market capitalization of $98.91 billion, a price-to-earnings ratio of 14.24, a P/E/G ratio of 0.89 and a beta of 1.42. The company has a debt-to-equity ratio of 0.42, a current ratio of 0.75 and a quick ratio of 0.75.

Adobe (NASDAQ:ADBE) last posted its quarterly earnings data on Thursday, September 10th. The software company reported $6.13 EPS for the quarter, topping analysts’ consensus estimates of $6.08 by $0.05. The company had revenue of $6.76 billion for the quarter, compared to analyst estimates of $6.69 billion. Adobe had a return on equity of 65.11% and a net margin of 28.69%.The business’s revenue was up 12.9% on a year-over-year basis. During the same quarter in the previous year, the firm earned $5.31 earnings per share. Adobe has set its Q4 2026 guidance at 6.300-6.350 EPS and its FY 2026 guidance at 24.450-24.500 EPS. Analysts expect that Adobe will post 19.83 EPS for the current fiscal year.

Insiders Place Their Bets

In other news, CAO Jillian Forusz sold 416 shares of the company’s stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $264.33, for a total value of $109,961.28. Following the completion of the sale, the chief accounting officer directly owned 3,824 shares of the company’s stock, valued at $1,010,797.92. This represents a 9.81% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, Director David A. Ricks acquired 10,000 shares of Adobe stock in a transaction that occurred on Thursday, June 25th. The shares were purchased at an average cost of $194.51 per share, for a total transaction of $1,945,100.00. Following the purchase, the director directly owned 17,655 shares in the company, valued at $3,434,074.05. The trade was a 130.63% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. 0.20% of the stock is owned by insiders.

Institutional Trading of Adobe

A number of large investors have recently made changes to their positions in the company. Measured Wealth Private Client Group LLC acquired a new position in shares of Adobe in the third quarter valued at approximately $26,000. TrustBank acquired a new position in Adobe during the 4th quarter worth approximately $28,000. Mowery & Schoenfeld Wealth Management LLC bought a new stake in shares of Adobe in the second quarter worth $28,000. Lloyd Advisory Services LLC. acquired a new stake in Adobe in the 4th quarter valued at $31,000. Finally, Sankala Group LLC acquired a new position in shares of Adobe during the 4th quarter worth about $31,000. Institutional investors own 81.79% of the company’s stock.

Key Adobe News

Here are the key news stories impacting Adobe this week:

• Positive Sentiment: Adobe reported record fiscal Q3 revenue of $6.76 billion, up 12.9% year over year, while adjusted EPS of $6.13 exceeded the $6.08 consensus estimate. The company also cited strong demand for AI-integrated products, AI-first annual recurring revenue growth of more than 150%, over 1 billion monthly active users, and approximately 9.5 million share repurchases. Adobe Reports Record Q3 Results
• Positive Sentiment: Adobe raised its fiscal 2026 outlook, calling for adjusted EPS of $24.45 to $24.50 and revenue of roughly $26.6 billion, above prior expectations. Management said its AI strategy is gaining traction across creative, productivity, and customer-experience products. Adobe posts record quarter, lifts guidance as AI push pays off
• Neutral Sentiment: Analysts largely maintained cautious ratings after the report. Piper Sandler kept a Hold rating while raising its price target to $250, and William Blair also maintained Hold, citing the Q3 beat but slower forward-looking metrics and a steady outlook. Adobe Maintained at Hold
• Negative Sentiment: Fiscal Q4 revenue guidance of approximately $6.8 billion to $6.85 billion was viewed as slightly below or near expectations, renewing concerns that growth is slowing and that AI-native competitors could pressure Adobe’s core franchises. The market reaction indicates investors wanted a stronger acceleration in AI-driven sales. Why is Adobe stock falling despite a revenue and earnings beat?
• Negative Sentiment: Bank of America Securities reiterated a Sell rating and a $220 price target, pointing to decelerating growth and uncertainty over AI monetization. Analysts are also weighing Adobe’s freemium transition, strategic uncertainty, and the shift to incoming CEO Anil Chakravarthy, which could increase execution risk. Adobe Rated Sell

About Adobe

Adobe Inc (NASDAQ:ADBE) develops software and services used for digital content creation, document management and digital experiences. The company serves creative professionals, marketers, enterprises, educators and consumers worldwide through subscription-based and cloud-enabled products.

Adobe’s Creative Cloud portfolio includes applications such as Photoshop, Illustrator, InDesign, Premiere Pro and After Effects, along with related tools for photography, graphic design, video production and web development.