High Tide (NASDAQ:HITI) and J.Jill (NYSE:JILL) Head to Head Review

J.Jill (NYSE:JILL) and High Tide (NASDAQ:HITI) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, valuation, profitability, risk and dividends.

Analyst Recommendations

This is a breakdown of recent recommendations for J.Jill and High Tide, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J.Jill	0	5	2	0	2.29
High Tide	1	0	3	1	2.80

J.Jill currently has a consensus target price of $23.75, suggesting a potential upside of 5.14%. High Tide has a consensus target price of $5.62, suggesting a potential upside of 119.73%. Given High Tide’s stronger consensus rating and higher possible upside, analysts clearly believe High Tide is more favorable than J.Jill.

Insider and Institutional Ownership

40.7% of J.Jill shares are held by institutional investors. Comparatively, 4.5% of High Tide shares are held by institutional investors. 4.4% of J.Jill shares are held by insiders. Comparatively, 12.4% of High Tide shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Earnings & Valuation

This table compares J.Jill and High Tide”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J.Jill	$596.55 million	0.57	$27.89 million	$1.37	16.49
High Tide	$425.10 million	0.53	-$36.23 million	($0.31)	-8.26

J.Jill has higher revenue and earnings than High Tide. High Tide is trading at a lower price-to-earnings ratio than J.Jill, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

J.Jill has a beta of 0.87, indicating that its stock price is 13% less volatile than the S&P 500. Comparatively, High Tide has a beta of 0.62, indicating that its stock price is 38% less volatile than the S&P 500.

Profitability

This table compares J.Jill and High Tide’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J.Jill	4.62%	29.35%	8.18%
High Tide	-6.62%	3.59%	1.24%

Summary

J.Jill beats High Tide on 10 of the 15 factors compared between the two stocks.

About J.Jill

J.Jill, Inc. operates as an omnichannel retailer for women's apparel under the J.Jill brand in the United States. It offers apparel, footwear, and accessories, including scarves and jewelry. The company markets its products through retail stores, website, and catalogs. J.Jill, Inc. was founded in 1959 and is headquartered in Quincy, Massachusetts.

About High Tide

High Tide Inc. engages in the cannabis retail business in Canada, the United States, and internationally. The company operates through Retail and Wholesale segments. It operates licensed retail cannabis stores; and provides data analytics services. In addition, the company manufactures and distributes consumption accessories. Further, it sells its products through online sales via e-commerce platform. The company offers its products under the Daily High Club, DankStop, FABCBD, GC, Nuleaf, Smoke Cartel, and Blessed CBD brands. The company was formerly known as High Tide Ventures Inc. and changed its name to High Tide Inc. in October 2018. High Tide Inc. was founded in 2009 and is headquartered in Calgary, Canada.