Analysts’ Weekly Ratings Changes for Salesforce (CRM)

A number of firms have modified their ratings and price targets on shares of Salesforce (NYSE: CRM) recently:

• 9/2/2026 – Salesforce was given a new $315.00 price target by Morgan Stanley.
• 9/2/2026 – Salesforce had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $400.00 price target on the stock.
• 9/2/2026 – Salesforce had its “buy” rating reaffirmed by BTIG Research. They now have a $300.00 price target on the stock.
• 9/2/2026 – Salesforce had its price target raised by Cantor Fitzgerald from $250.00 to $300.00. They now have an “overweight” rating on the stock.
• 8/31/2026 – Salesforce had its price target raised by Argus from $290.00 to $300.00. They now have a “buy” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by Royal Bank Of Canada from $210.00 to $250.00. They now have a “sector perform” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by TD Cowen from $240.00 to $280.00. They now have a “buy” rating on the stock.
• 8/27/2026 – Salesforce had its “buy” rating reaffirmed by Deutsche Bank Aktiengesellschaft.
• 8/27/2026 – Salesforce had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc..
• 8/27/2026 – Salesforce had its “outperform” rating reaffirmed by Evercore Inc.
• 8/27/2026 – Salesforce had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc..
• 8/27/2026 – Salesforce had its “buy” rating reaffirmed by Guggenheim. They now have a $228.00 price target on the stock.
• 8/27/2026 – Salesforce had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc.. They now have a $275.00 price target on the stock, up from $250.00.
• 8/27/2026 – Salesforce had its price target raised by Barclays PLC from $236.00 to $276.00. They now have an “overweight” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by Jefferies Financial Group Inc. from $250.00 to $300.00. They now have a “buy” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by DA Davidson from $175.00 to $200.00. They now have a “neutral” rating on the stock.
• 8/27/2026 – Salesforce had its “outperform” rating reaffirmed by Sanford C. Bernstein.
• 8/27/2026 – Salesforce was upgraded by Wolfe Research from “hold” to “strong-buy”.
• 8/27/2026 – Salesforce had its price target raised by Citigroup Inc. from $204.00 to $233.00. They now have a “neutral” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by JPMorgan Chase & Co. from $250.00 to $265.00. They now have an “overweight” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by Mizuho from $250.00 to $265.00. They now have an “outperform” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by Sanford C. Bernstein from $173.00 to $195.00. They now have an “underperform” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by UBS Group AG from $210.00 to $240.00. They now have a “neutral” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by BMO Capital Markets from $230.00 to $260.00. They now have an “outperform” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by Wells Fargo & Company from $205.00 to $230.00. They now have an “equal weight” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by Morgan Stanley from $185.00 to $235.00. They now have an “equal weight” rating on the stock.
• 8/27/2026 – Salesforce had its “buy” rating reaffirmed by Truist Financial Corporation. They now have a $300.00 price target on the stock, up from $280.00.
• 8/27/2026 – Salesforce had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $400.00 price target on the stock.
• 8/27/2026 – Salesforce had its price target raised by Monness Crespi & Hardt from $222.00 to $266.00. They now have a “buy” rating on the stock.
• 8/27/2026 – Salesforce had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $250.00 price target on the stock.
• 8/25/2026 – Salesforce was given a new $315.00 price target by Deutsche Bank Aktiengesellschaft.
• 8/25/2026 – Salesforce had its “market outperform” rating reaffirmed by Citigroup Inc..
• 8/25/2026 – Salesforce had its “buy” rating reaffirmed by Canaccord Genuity Group Inc.. They now have a $225.00 price target on the stock.
• 8/25/2026 – Salesforce had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $315.00 price target on the stock.
• 8/24/2026 – Salesforce had its “buy” rating reaffirmed by BTIG Research. They now have a $255.00 price target on the stock.
• 8/20/2026 – Salesforce had its price target raised by BMO Capital Markets from $230.00 to $260.00. They now have an “outperform” rating on the stock.
• 8/20/2026 – Salesforce had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 8/20/2026 – Salesforce had its “buy” rating reaffirmed by Guggenheim. They now have a $228.00 price target on the stock.
• 8/20/2026 – Salesforce had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $250.00 price target on the stock.
• 8/18/2026 – Salesforce had its price target raised by Citigroup Inc. from $187.00 to $204.00. They now have a “neutral” rating on the stock.
• 8/13/2026 – Salesforce is now covered by JPMorgan Chase & Co.. They set an “overweight” rating and a $250.00 price target on the stock.
• 8/13/2026 – Salesforce had its price target raised by Monness Crespi & Hardt from $200.00 to $222.00. They now have a “buy” rating on the stock.
• 8/12/2026 – Salesforce was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
• 8/12/2026 – Salesforce had its price target raised by UBS Group AG from $185.00 to $210.00. They now have a “neutral” rating on the stock.
• 8/12/2026 – Salesforce had its price target raised by Wells Fargo & Company from $200.00 to $205.00. They now have an “equal weight” rating on the stock.
• 8/11/2026 – Salesforce had its “buy” rating reaffirmed by UBS Group AG.
• 8/5/2026 – Salesforce was upgraded by Erste Group Bank AG from “hold” to “buy”.
• 8/1/2026 – Salesforce was downgraded by Wall Street Zen from “buy” to “hold”.
• 7/24/2026 – Salesforce was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 7/21/2026 – Salesforce had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc..
• 7/21/2026 – Salesforce had its “equal weight” rating reaffirmed by UBS Group AG.
• 7/21/2026 – Salesforce had its “equal weight” rating reaffirmed by Morgan Stanley. They now have a $185.00 price target on the stock, down from $287.00.
• 7/20/2026 – Salesforce is now covered by CLSA. They set a “hold” rating and a $165.00 price target on the stock.
• 7/14/2026 – Salesforce had its “outperform” rating reaffirmed by Evercore Inc.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, October 8th. Stockholders of record on Thursday, September 17th will be given a $0.44 dividend. This represents a $1.76 annualized dividend and a dividend yield of 0.7%. The ex-dividend date is Thursday, September 17th. Salesforce’s dividend payout ratio (DPR) is currently 16.04%.

Insider Activity at Salesforce

In related news, Director Craig Conway sold 4,500 shares of the company’s stock in a transaction dated Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the sale, the director owned 5,437 shares in the company, valued at approximately $1,416,936.57. This represents a 45.29% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this link. 3.50% of the stock is currently owned by company insiders.

Salesforce, Inc is a cloud-based software company that provides customer relationship management (CRM) technology and related enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, data analytics and business operations through subscription-based software and cloud services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud and the Salesforce Platform. Salesforce also offers Slack for workplace collaboration, Tableau for data visualization and analytics, MuleSoft for application integration, and artificial intelligence capabilities, including its Agentforce platform for building and deploying AI agents.

Founded in 1999, Salesforce is headquartered in San Francisco, California, and serves businesses and organizations across a broad range of industries and geographic markets worldwide.