Comparing Hamilton Beach Brands (NYSE:HBB) & SharkNinja (NYSE:SN)

Hamilton Beach Brands (NYSE:HBB) and SharkNinja (NYSE:SN) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, dividends, valuation, profitability and institutional ownership.

Risk & Volatility

Hamilton Beach Brands has a beta of 0.29, meaning that its stock price is 71% less volatile than the S&P 500. Comparatively, SharkNinja has a beta of 1.24, meaning that its stock price is 24% more volatile than the S&P 500.

Earnings & Valuation

This table compares Hamilton Beach Brands and SharkNinja”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hamilton Beach Brands	$606.85 million	0.68	$26.45 million	$4.25	7.26
SharkNinja	$6.40 billion	3.81	$701.37 million	$4.90	35.29

SharkNinja has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

50.5% of Hamilton Beach Brands shares are owned by institutional investors. Comparatively, 34.8% of SharkNinja shares are owned by institutional investors. 39.0% of Hamilton Beach Brands shares are owned by insiders. Comparatively, 40.8% of SharkNinja shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current recommendations for Hamilton Beach Brands and SharkNinja, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hamilton Beach Brands	0	0	1	0	3.00
SharkNinja	0	1	12	0	2.92

SharkNinja has a consensus price target of $188.59, indicating a potential upside of 9.05%. Given SharkNinja’s higher probable upside, analysts plainly believe SharkNinja is more favorable than Hamilton Beach Brands.

Profitability

This table compares Hamilton Beach Brands and SharkNinja’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Hamilton Beach Brands	9.41%	30.70%	14.62%
SharkNinja	10.06%	27.79%	14.19%

Summary

SharkNinja beats Hamilton Beach Brands on 10 of the 14 factors compared between the two stocks.

About Hamilton Beach Brands

Hamilton Beach Brands Holding Company, together with its subsidiaries, designs, markets, and distributes small electric household and specialty housewares appliances in the United States and internationally. It offers air fryers, blenders, coffee makers, food processors, indoor electric grills, irons, juicers, mixers, slow cookers, toasters, and toaster ovens. The company also provides consumer products under the Hamilton Beach and Proctor Silex brands; products under the Hamilton Beach Professional in the premium market; farm-to-table and field-to-table food processing equipment under the Weston brand; countertop appliances under the Wolf Gourmet brand; garment care products under the CHI brand; cocktail delivery system under the Bartesian brand; air purifiers under the Clorox and TrueAir brands; and water filtration systems under the Brita brand. In addition, it offers injection care management system under the Hamilton Beach Health brand; and commercial products under the Hamilton Beach Commercial and the Proctor Silex Commercial brands, as well as supplies private label products. The company sells its products through a network of mass merchandisers, e-commerce retailers, national department stores, variety store and drug store chains, specialty home retailers, distributors, restaurants, fast food chains, bars, hotels, and other retail outlets. Hamilton Beach Brands Holding Company was founded in 1904 and is headquartered in Glen Allen, Virginia.

About SharkNinja

SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers worldwide. It offers cleaning appliances, including corded and cordless vacuums, including handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, toasters and bakeware; food preparation appliances comprising blenders, food processors, ice cream makers, and juicers; and beauty appliances, such as hair dryers and stylers, as well as home environment products comprising air purifiers and humidifiers. The company sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under the Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.