comScore (NASDAQ:SCOR) CEO Matthew Mclaughlin Buys 16,633 Shares

comScore, Inc. (NASDAQ:SCOR) CEO Matthew Mclaughlin bought 16,633 shares of the company’s stock in a transaction on Friday, September 4th. The stock was purchased at an average cost of $5.06 per share, with a total value of $84,162.98. Following the completion of the transaction, the chief executive officer owned 182,372 shares in the company, valued at $922,802.32. This represents a 10.04% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link.

comScore Stock Performance

Shares of SCOR opened at $4.93 on Wednesday. The stock has a market capitalization of $74.86 million, a PE ratio of 1.20 and a beta of 1.07. comScore, Inc. has a 1 year low of $4.60 and a 1 year high of $10.18. The company’s 50-day simple moving average is $6.53 and its 200-day simple moving average is $6.98.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a research note on Wednesday, June 24th. One investment analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of “Hold”.

Institutional Investors Weigh In On comScore

Large investors have recently modified their holdings of the company. Cerberus Capital Management L.P. raised its holdings in shares of comScore by 2,997.5% in the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock valued at $22,077,000 after purchasing an additional 3,286,825 shares in the last quarter. Beartown Capital Management LLC acquired a new position in shares of comScore during the fourth quarter worth $820,000. Westerly Capital Management LLC grew its stake in shares of comScore by 17.5% during the fourth quarter. Westerly Capital Management LLC now owns 470,000 shares of the company’s stock worth $3,055,000 after purchasing an additional 70,000 shares in the last quarter. Citadel Advisors LLC purchased a new stake in comScore during the 3rd quarter worth about $96,000. Finally, Susquehanna International Group LLP lifted its holdings in comScore by 15.3% during the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after buying an additional 5,191 shares during the last quarter. 42.15% of the stock is owned by hedge funds and other institutional investors.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.