Localiza Rent a Car (OTCMKTS:LZRFY – Get Free Report) and Alta Equipment Group (NYSE:ALTG – Get Free Report) are both industrials companies, but which is the better business? We will compare the two companies based on the strength of their valuation, dividends, institutional ownership, analyst recommendations, risk, earnings and profitability.
Earnings & Valuation
This table compares Localiza Rent a Car and Alta Equipment Group”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Localiza Rent a Car | $7.48 billion | N/A | $335.90 million | $0.60 | 11.67 |
| Alta Equipment Group | $1.84 billion | 0.11 | -$80.30 million | ($2.57) | -2.36 |
Profitability
This table compares Localiza Rent a Car and Alta Equipment Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Localiza Rent a Car | 7.43% | 13.79% | 4.18% |
| Alta Equipment Group | -4.42% | -3,253.61% | -5.92% |
Analyst Recommendations
This is a summary of recent ratings and price targets for Localiza Rent a Car and Alta Equipment Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Localiza Rent a Car | 1 | 0 | 0 | 0 | 1.00 |
| Alta Equipment Group | 1 | 2 | 1 | 0 | 2.00 |
Alta Equipment Group has a consensus price target of $8.75, indicating a potential upside of 44.39%. Given Alta Equipment Group’s stronger consensus rating and higher probable upside, analysts plainly believe Alta Equipment Group is more favorable than Localiza Rent a Car.
Insider & Institutional Ownership
73.6% of Alta Equipment Group shares are held by institutional investors. 20.5% of Alta Equipment Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Summary
Localiza Rent a Car beats Alta Equipment Group on 7 of the 12 factors compared between the two stocks.
About Localiza Rent a Car
Localiza Rent a Car S.A. engages in car and fleet rental business. The company is also involved in granting franchises; sale of decommissioned and used cars; provision of sundry automotive, and travel and tourism services; and managing claims for insurance companies, as well as provision of tracking and telemetry services. It operates car rental agencies in Brazil, Argentina, Colombia, Ecuador, and Paraguay. The company serves individuals and legal entities. Localiza Rent a Car S.A. was founded in 1973 and is headquartered in Belo Horizonte, Brazil.
About Alta Equipment Group
Alta Equipment Group Inc. owns and operates integrated equipment dealership platforms in the United States. It operates through three segments: Material Handling, Construction Equipment, and Master Distribution. The company operates a branch network that sells, rents, and provides parts and service support for various categories of specialized equipment, including lift trucks and other material handling equipment, heavy and compact earthmoving equipment, crushing and screening equipment, environmental processing equipment, cranes and aerial work platforms, paving and asphalt equipment, and other construction equipment and related products. It also offers repair and maintenance services for its equipment. In addition, the company designs and builds warehouses; provides automated equipment installation and system integration solutions; and distributes environmental processing equipment. It serves various manufacturing, food and beverage, automotive, municipal/government, education, pharmaceutical and medical, wholesale and retail distribution, construction, agriculture, road building, mining, recycling, and waste management sectors. Alta Equipment Group Inc. was founded in 1984 and is headquartered in Livonia, Michigan.
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