Wix.com (NASDAQ:WIX) CFO Acquires $27,309.84 in Stock

Wix.com Ltd. (NASDAQ:WIX) CFO Lior Shemesh bought 456 shares of the firm’s stock in a transaction that occurred on Monday, August 31st. The shares were purchased at an average cost of $59.89 per share, for a total transaction of $27,309.84. Following the acquisition, the chief financial officer directly owned 221,567 shares in the company, valued at $13,269,647.63. This trade represents a 0.21% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is accessible through this link.

Wix.com Price Performance

NASDAQ WIX opened at $76.21 on Friday. The company’s 50 day simple moving average is $63.84 and its two-hundred day simple moving average is $66.84. Wix.com Ltd. has a 1 year low of $40.16 and a 1 year high of $190.93. The stock has a market capitalization of $4.44 billion, a PE ratio of -21.53, a P/E/G ratio of 38.59 and a beta of 1.02.

Wix.com (NASDAQ:WIX) last released its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 EPS for the quarter, beating analysts’ consensus estimates of $1.13 by $0.26. The firm had revenue of $563.06 million during the quarter, compared to analyst estimates of $552.56 million. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The business’s revenue for the quarter was up 14.9% on a year-over-year basis. During the same period in the previous year, the business earned $2.28 EPS. On average, research analysts anticipate that Wix.com Ltd. will post 0.24 EPS for the current year.

Institutional Investors Weigh In On Wix.com

Hedge funds have recently made changes to their positions in the business. Farther Finance Advisors LLC grew its holdings in shares of Wix.com by 122.2% during the 4th quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock valued at $25,000 after purchasing an additional 132 shares during the last quarter. Geneos Wealth Management Inc. lifted its stake in Wix.com by 632.4% in the first quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after purchasing an additional 215 shares during the last quarter. National Bank of Canada FI bought a new stake in Wix.com in the third quarter worth $54,000. Employees Retirement System of Texas boosted its position in Wix.com by 129.9% during the fourth quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock valued at $46,000 after buying an additional 252 shares during the period. Finally, Wexford Capital LP purchased a new stake in Wix.com during the third quarter valued at about $88,000. 81.52% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

A number of brokerages have weighed in on WIX. Citigroup restated a “neutral” rating on shares of Wix.com in a research note on Wednesday, August 12th. Needham & Company LLC reiterated a “buy” rating and set a $80.00 price target on shares of Wix.com in a research report on Wednesday, August 5th. UBS Group set a $75.00 price objective on Wix.com in a report on Wednesday, August 5th. Morgan Stanley cut shares of Wix.com from an “overweight” rating to an “equal weight” rating and decreased their price objective for the stock from $112.00 to $60.00 in a research report on Tuesday, July 21st. Finally, Barclays lowered their target price on shares of Wix.com from $155.00 to $100.00 and set an “overweight” rating on the stock in a research note on Thursday, May 14th. Eleven analysts have rated the stock with a Buy rating, ten have given a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, the company presently has a consensus rating of “Hold” and a consensus price target of $90.57.

Key Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: An insider, Yaniv Even-Haim, purchased 320 Wix shares at an average price of $59.89. Although the transaction was modest relative to his existing holdings, insider buying may signal confidence that the stock’s valuation is attractive after its recent volatility. Yaniv Even-Haim Acquires Wix Shares
• Positive Sentiment: Recent coverage remains constructive on Wix’s AI strategy, including its Harmony capabilities and the company’s effort to benefit from the shift toward AI-assisted website and software development. The stock also recently rallied sharply, reflecting renewed optimism about a potential AI-related comeback. Why Wix.com Stock Soared in August
• Neutral Sentiment: Wix’s latest reported quarter exceeded analyst expectations for earnings and revenue, with revenue increasing year over year. However, the company remained unprofitable on a net-margin basis, and its earnings outlook and valuation remain sensitive to execution in a competitive AI-driven market.
• Negative Sentiment: Several law firms publicized a securities class action against Wix and certain officers, with a September 22, 2026 deadline for investors to seek lead-plaintiff status. The lawsuits relate to investors who purchased shares between February 19, 2025 and May 12, 2026, and allege that Wix made misleading statements concerning Harmony, Base44 momentum, product capabilities, customer demand and competitive risks. The allegations have not been proven, but the legal publicity creates additional reputational, financial and management uncertainty. Wix Investor Class Action Deadline
• Negative Sentiment: Analyst commentary cited in the investor alerts points to reduced ratings or price targets amid concerns about Wix’s transition to “vibe coding,” Base44 costs, competition and the durability of demand. These concerns may be amplifying profit-taking after the stock’s recent advance. Wix Shareholder Alert

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.